Apple announces "Nothing" in a hilarious parody video, and other cracking skits of the iPhone 5 keynote

Apple announces
A few parody videos of Apple's iPhone 5 announcement have popped up, but the one where Apple announces "Nothing. Because we earned it" takes the cake. Done great in the styling of recent Apple keynotes, a guy looking suspiciously close to Phil Schiller, says that this year Cupertino has "Nothing" to announce, because "we are good, we don't need any more of your money right now".

Taking a well-deserved break, he continues, to focus on three favorite things at Apple - sleep, family time and golf - will allow current customers not to feel duped by every new product release, and they will close the Chinese factories where those gadgets are made, so it's a double whammy. Best thing about "Nothing" - it's free. Watch the whole skit below, and make sure you stay for the "one more thing" announcement. 

We've also rounded up a few other notable parodies, with Jimmy Kimmel peddling an iPhone 5 predecessor at unsuspecting passers by, and asking them to comment on the "new features", which they do. The last one is from our loyal reader Ricky, the Android Guy (thanks for the contribution), who examines the things you can't still do on the iPhone 5. Well, taking pictures while shooting video is now possible, but the rest is zen.



1. dr_fajardo12

Posts: 134; Member since: Aug 26, 2012

mmmm lol?

3. doejon

Posts: 411; Member since: Jul 31, 2012

hahaha great vidz haha apple go to hell

5. hung2900

Posts: 966; Member since: Mar 02, 2012

This is even more hilarious=))

8. doejon

Posts: 411; Member since: Jul 31, 2012

there 5vide and thatone is in the list

9. hung2900

Posts: 966; Member since: Mar 02, 2012

Oh I've seen that one.

11. networkdood

Posts: 6330; Member since: Mar 31, 2010

Wow, that was funny and yet truthful.

6. TheLibertine

Posts: 484; Member since: Jan 15, 2012

Thats what i call real humour.

10. networkdood

Posts: 6330; Member since: Mar 31, 2010

Pretty much the truth - a phone about NOTHING....

12. Vinayakn73

Posts: 207; Member since: Oct 05, 2011

iphone users are hectic minded like steve jobs. thats why steve jobs trying to sue every other company. and the end result is when somebody talk negative about so called iPhone, iFans gets angry bird. piggies

13. GuiltyBystander

Posts: 199; Member since: Mar 05, 2012

Best article ever.

14. Fallout09

Posts: 421; Member since: Oct 17, 2011

iPhone 5 reminds me of...... "The man has only one look for Christ's sake! Blue Steel? Ferrari? Le Tigre? They're the same face! Doesn't anybody notice this? I feel like I'm taking crazy pills!"

17. GoodFella

Posts: 112; Member since: Oct 18, 2011


15. remixfa

Posts: 14605; Member since: Dec 19, 2008

they finally put up the resurrection parody. I been sending that link for a while now. lol Sooo funny.

16. hengnarath

Posts: 14; Member since: Aug 26, 2012

what the fuk they clapping for NOTHING? LOL

18. stuyjcp

Posts: 31; Member since: Apr 29, 2012

fifth video is wrong. you can shoot photos while shooting videos.

19. Owlet

Posts: 450; Member since: Feb 21, 2011

I think he specifically said shoot videos "@1080p" and take photos. From that I take it the iphone will shoot a lower res video if you want to take photos too. But I don't know myself. I don't waste my time researching what the iphony can't do. I have GSIII to occupy my time right now.

23. maier9900

Posts: 272; Member since: Dec 17, 2011

I agree with you, the video is wrong... At lease 4 or 5 things he said out of 6 you CAN do with the iphone. He forgot to mention one thing about what iphone really cannot do compared with the Galaxies, is that iphone cannot simply be made out of junkyard PLASTIC.

20. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

I cant't say I disagree with any of these parodies. I especially like what Jimmy Kimble did. To prove a point. No one ( typical iPhone user ) will know the difference 4 4s or 5 to them its still the same. and this phone will sell like no tomorrow because Apple has got that cult following and Steve Jobs is seen as Apple fans (risen) messiah. I think if I could put it in simple words is that " I can't believe people would buy the same exact phone not once not twice but three times. " but hats the power of brand marketing. Don't get me wrong there is nothing wrong with the phone but to me the best was the iPhone 4 the 4s and the 5 are basically the same phone. But to each his own.

21. Stuntman

Posts: 843; Member since: Aug 01, 2011

They should have gotten Seinfeld to do the announcement.

22. _PHug_

Posts: 482; Member since: Oct 11, 2011

The Kimmel vid was sad. Those iPhone users that had the same phone in their hand and still couldn't tell it was a joke... The rap video was funny as hell and so true "just buy, don't ask why. You know you're gonna get the iPhone 5"

24. rcrider4

Posts: 118; Member since: Nov 14, 2011

The videos were all hilarious except the last one. In fact, the last one was pretty bad. Only one or two of the points were actually even things that mattered (the video playing while doing other things and the resolution). The rest were either just gimmicks (waving hand to change songs (who actually uses that?) and "waking" the voice assistant by voice (he still has to hit the unlock key first and then say the command. Waking Siri is even faster than that)). And the photos during video is completely false. the iPhone 5 can in fact take 1080p video and take a photo in the middle. Not sure why he even put that one in the video.

25. Owlet

Posts: 450; Member since: Feb 21, 2011

How do you change songs waving you hand like that? I tried and it didn't do it. Anybody knows?

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.