Apple and Google are the top two global brands on the BrandZ list of the top 100
AT&T rose from 8th place last year to 6th this year as the global value of its brand rose 10% to $75 billion. The world's largest carrier by subscribers, China Mobile, was in 10th place again, despite a rise of 18% to $55.4 billion in the workd-wide value of its brand. The largest U.S. carrier,Verizon, dropped back three places to 12th as the value of the Verizon name rose 8% from last year to $53 billion.
Smartphone stud Samsung took off like a rocket, rising from 55th to number 30. Thanks to huge hits like the Samsung Galaxy S III and the Samsung GALAXY Note II, the value of the Samsung brand world-wide surged 51% to $21.4 billion. The value of the top 100 brands grew 7% over the year to $2.6 trillion.
source: MarketingWeek (1). (2) via SlashGear
posted on May 22, 2013, 3:00 AM 15
Posts: 111; Member since: Mar 15, 2012
posted on May 22, 2013, 5:38 AM 1
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