Apple and Google are the top two global brands on the BrandZ list of the top 100

Apple and Google are the top two global brands on the BrandZ list of the top 100
Of the top 100 global brand names in the world as measured by the BrandZ ranking, it was Apple and Google that were on top of the charts for 2013. Apple's brand had a value of $185 billion followed by Google with a valuation of $113 billion. It was the latter than closed the gap a bit with a 5% gain from last year while Apple's name was worth just 1% more over the 2012 figure And to show how the current tech leaders are beginning to flex their muscles, Google's second place finish meant that it leapfrogged over IBM as Big Blue dropped a peg to third. The IBM brand dropped 3% in value to $112 billion in 2013.

AT&T rose from 8th place last year to 6th this year as the global value of its brand rose 10% to $75 billion. The world's largest carrier by subscribers, China Mobile, was in 10th place again, despite a rise of 18% to $55.4 billion in the workd-wide value of its brand. The largest U.S. carrier,Verizon, dropped back three places to 12th as the value of the Verizon name rose 8% from last year to $53 billion.

Smartphone stud Samsung took off like a rocket, rising from 55th to number 30. Thanks to huge hits like the Samsung Galaxy S III and the Samsung GALAXY Note II, the value of the Samsung brand world-wide surged 51% to $21.4 billion. The value of the top 100 brands grew 7% over the year to $2.6 trillion.

source: MarketingWeek (1). (2) via SlashGear

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12 Comments

1. Trex95

Posts: 2383; Member since: Mar 03, 2013

Congratulation both. I'm still waiting for Google Nexus exclusive phone like Iphone.

2. mydi.maus unregistered

Apple is still number 1!...;-)

5. giri555

Posts: 111; Member since: Mar 15, 2012

If you are an apple fan what are you doing here?...PA is only for people who follow latest mobile technology..

7. Mxyzptlk unregistered

The golden apple

9. jacko1977

Posts: 428; Member since: Feb 11, 2012

The golden apple theres a supermarket in my town with that name and guess what they rip people off too

3. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Not bad apple, now release a killer ios7 and some sweet new hardware.

4. giri555

Posts: 111; Member since: Mar 15, 2012

Thought Google will be No.1

6. skinny95black

Posts: 113; Member since: Jan 06, 2013

google need a lot of time before it catches up to apple's money but android own ios any time of the day

11. mydi.maus unregistered

u thought wrong..

8. kaliil10

Posts: 146; Member since: May 16, 2012

NOKIA

10. GALAXY-STORM

Posts: 328; Member since: Oct 13, 2012

Oh Apple

12. adoptop70

Posts: 20; Member since: Apr 29, 2013

lets see before the end of 2013 as ppl flock in to google and android in millions,and also samsung will definitely soar high with d help of SGS4 and note3 to between 5 to 10 from 30th position.

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