Apple Pay may have loyalty rewards in the works

Apple Pay may have loyalty rewards in the works
As we've covered before, Google Wallet may have been on the market for two years already, but it never quite caught on with users. Part of the issue stemmed from limited device compatibility for a long time, and a general lack of awareness that the product existed. Apple Pay quite obviously has no issues to worry about when it comes to awareness, but Apple might be looking into even more ways to attract users to the platform.

We've heard that Apple has "launch partners" with Apple Pay, but it has been unclear exactly what that might mean, because the retailers in question are simply the ones that have had NFC payments up and running for a while. But, a report from Bank Innovation claims that those stores might also be part of a loyalty rewards program for Apple Pay users. The word is that Apple wanted to push up the plans for this holiday season, but that kind of work is unlikely, so the more likely timetable for it would be with Apple Pay 2.0 next October. 

The plan would apparently be a mashup of iBeacon, iAd, and Apple Pay. This would mean that iBeacon would recognize you when you enter a certain store, and iAd would push you a notification of a special deal in that store if you use Apple Pay. In the extreme, it could even mean free stuff. That's a pretty impressive plan, and it quickly becomes obvious why next October is the targeted time. Apple still needs to push iBeacon to more stores. Apple has already been quite aggressive, and has given away iBeacon for free in some cases, but would want more infrastructure for a plan like this. 

source: Bank Innovation via BGR



1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Used Apple Pay again today. Worked flawlessly at Walgreens. Now if I can get a free Snickers with a purchase of over $10 I'd be one happy person.


Posts: 456; Member since: Nov 19, 2011

love snickers, hate apple, go figure


Posts: 456; Member since: Nov 19, 2011

delete plz

4. onyx143

Posts: 31; Member since: Sep 09, 2014

What about the being CHARGED DOUBLE for your purchased items part.....anyone?

5. Chakra

Posts: 136; Member since: Dec 02, 2009

For some reason I'm thinking there is something anti-competition about this. I can understand if apple pay rewards you with something, it's like gaining mileage for using a certain credit card - it's an award FROM the credit card issuer. But if a store or "partner" rewards you for using apple pay, I would think that is some form of discrimination. For example, what if you have an apple pay system that allows you 10% off your meal, and then the waiter says to another person, "You have an android phone, you get 20%", wouldn't a rational person say something. Or the other way around. I don't know, I'll have to find out more information on how these benefits are distributed.

7. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

Cmon dude, really?

6. Sakeem

Posts: 857; Member since: Sep 05, 2012

Can someone do a comparison between Apple Pay and Google Wallet? I would like to see the pros and cons for each.

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