Apple: Open your heart to everyone

Apple: Open your heart to everyone
In the hours leading up to what will probably be the biggest and busiest shopping event ever, Apple has taken a moment to remind us about the truly important things in life. Instead of a loud holiday sale call to action, the iPhone maker has a different kind of message for us today.

In an eerie new video titled "Frankie's Holiday", we see Frankenstein as an embodiment of those who we perceive as different, strange, alien, perhaps even a bit creepy. And just like society tends to react with distress whenever such elements enter our world, so do the people in the video, who've gathered to celebrate in the center of a tiny town, become anxious as Frankenstein appears to join the other folk in the festivities.

But as it so often turns out, the mature voices of reason can often get weathered, or troubled, by life and its many burdens. This video is also a reminder to not lose touch with the quieter, yet divinely benevolent voice within, like the voices of those who're yet to be exposed to worldly matters. The point here is utterly clear: there is no innate harm in being different, or accepting the different; we can all be a little more inclusive, and a little more tolerant.

We know this lesson well, but we can't deny it has this peculiar habit of fading somewhat as time goes by, and as we keep ourselves distracted with our daily affairs. Perhaps this is precisely where the most magical time of the year comes in – to give us a gentle, friendly nudge to remember.



1. BradyCrack

Posts: 835; Member since: Dec 29, 2015

That's really sweet

2. Wiencon

Posts: 2278; Member since: Aug 06, 2014

*to everyone's money

3. FluffyBled unregistered

Open your heart to everyone. On the other hand, open your wallet only to us! - Apple P.S. That's a nice vid up there ~_~

4. Podrick

Posts: 1285; Member since: Aug 19, 2015

So Apple really thinks its users are zombies? Jk

5. Ezio2710

Posts: 548; Member since: Aug 22, 2015

open your heart , not the brain

6. ebilcake

Posts: 1231; Member since: Jul 16, 2016

Argh, for some reason Quato from Total Recall comes to mind,

7. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Is it ok to puke?

8. dazed1

Posts: 805; Member since: Jul 28, 2015

Open your heart to everyone, in the meantime lets charge 150$ for defective touch units, amazing how Apple is toying with with their customers, and they are still "the best"

9. ibend

Posts: 6747; Member since: Sep 30, 2014

10. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

You "writers" here at PA sure do a lot just repackaging adverts for Apple and Samsung, don't you...

11. gersont1000

Posts: 473; Member since: Mar 13, 2012

Open your wallet to the mobile world's most closed system!

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