Apple Care+ for Apple Watch Edition priced as high as $999

Apple Care+ for Apple Watch Edition priced as high as $999
Apple Care and Apple Care+ are both available for Apple Watch. For the $10,000 Apple Watch Edition timepiece, the Apple Care+ protection plan will cost as high as $999. You could almost buy three Apple Watch Sport models for that price. Apple Care coverage for the Apple Watch Edition includes two years of 24/7 support and a hotline to call if you need help setting up your watch. Apple Care+ includes an additional third year of technical support and will cover two incidents of accidental hardware damage.

Apple Care+ coverage for the aluminum Sport version will cost $59 while the same protection for the stainless steel unit will cost $79. Coverage for those two models will include two years of technical support and coverage for two incidents of accidental hardware damage. Apple Care and Apple Care+ are offered to Apple Watch buyers at the time of purchase.

Apple Watch repairs will not be done at Apple Stores. Instead, damaged watches will be sent to a third party for repair. In-store replacements can be done at the Genius Bar inside Apple's retail outlets, and the process of being sent a technical replacement can be done over the phone. If you purchased an Apple Care plan, you will need to send your damaged watch back first before receiving the replacement. Those with Apple Care+ will receive their replacement watch first before sending back the damaged Apple Watch.

source: 9to5Mac



1. Arthurhkt

Posts: 725; Member since: Apr 19, 2012

When PA also think the price is too high, then this time prove Apple had ridiculously wrong on setting their price.

7. sgodsell

Posts: 7451; Member since: Mar 16, 2013

If anyone knows anything about custom jewelry. Then you would know that a jeweler can make a custom case that replaces say the aluminum case that is around the Apple Watch Sport for a fraction of the price of the $10,000. Did Apple not realize this in the first place?

9. Iodine

Posts: 1495; Member since: Jun 19, 2014

Anybody can make a computer with MacPro specs for the same price. But can they fit it into a small cylinder, with a single fan with almost no noise ? Deffinitelly not, the difference is huge. Can your jeweler make a golden digital crown to that aluminium watch ?

11. mixedfish

Posts: 1561; Member since: Nov 17, 2013

LOL 'golden digital crown', did you buy your Kool Aid in super bulk pack?

12. sgodsell

Posts: 7451; Member since: Mar 16, 2013

You do know they can make moulds right? Pay them enough, and yes they can. Once they do it once, then they can do it again and again. Oh, and the best part you would be saving a ton of money and giving work to your local jeweler. I have a friend in the jewelry business, and they were telling me this. Maybe you should talk to one. Paying $10,000 is just giving Apple a ton of money for nothing. Paying $2500 will get you a Apple Watch with a custom gold jewlered case, and you employed someone locally. Everyone wins here except Apples greedy pocket.

15. sgodsell

Posts: 7451; Member since: Mar 16, 2013

But then again even Apple would win because they are still selling an expensive Aluminum Sport watch for $350-$400, with a rubberized band.

19. Penny

Posts: 1860; Member since: Feb 04, 2011

As somebody who builds my own computers, I could tell you that yes, we can easily build our own and fit it into a case as small and quiet as the Mac Pro. I might not find a cylinder shaped case to stick everything into, but if you're stuck on that, you probably wouldn't buy anything without an Apple logo on it anyway. Even if I were to go to a friend's metal fabrication shop and manufacture a custom case while still being under the price of a Mac Pro. Oh by the way, a jeweler could probably make a far more impressive case than what Apple sells for the price. How about platinum? How about jewels? How about custom, intricate designs? Apple is mass manufacturing and still asking for huge markups, local jewelers can do custom stuff with higher quality elements and still profit.

2. luckyone777

Posts: 18; Member since: Dec 18, 2014

10k for a watch with 6 hours battery life. 1k for insurance. sound like a good value for your buck /s

6. Iodine

Posts: 1495; Member since: Jun 19, 2014

It's got some 18 hours of battery life, good for a day and then some. How can you judge the battery life of a product based on price, if the product is not a battery ?

13. mixedfish

Posts: 1561; Member since: Nov 17, 2013

18hr battery and then knock back 30% for general usage, that's always the case for battery life. I digress, a watch has everything to do with battery life. Walk into any watch store you will see watches advertised left, right and center about having 2,5 year battery or not needing one at all because it's self-winding.

3. Awaragardiyan unregistered

i don' t think the price is that high. :-P :-P

14. sgodsell

Posts: 7451; Member since: Mar 16, 2013

When you can employ your local jeweler, and pay them a quarter of the $10,000. Then you will get a custom gold case for your Apple Watch. Yeah, the price is really to high for something that Apple can release a newer version in a year.


Posts: 2817; Member since: Oct 03, 2012

Epic Fail!

5. dimas

Posts: 3382; Member since: Jul 22, 2014

In my opinion, that apple care price of $999 is the total cost of how much they make for a single watch. Think of it, you buy a $10,000 apple watch, break it, then they'll replace and still have profit from it because the total cost for the 2 watches is $2000. Their gold-plated watch is not the typical gold-silver metal alloy thing. It's the apple patented gold-ceramic mixture so production should have lesser gold and cheaper than the 18k grade.

8. Iodine

Posts: 1495; Member since: Jun 19, 2014

18 carat means that there is exactly 75% weight in gold and you can add whatever you want to the remaining 25%. Pure gold is very soft, like tin or lead. That means that 18carat Apple watch is possibly even pricier than regular alloys ( do you think that making a supposed "ceramic like" gold alloy is easy from cost perspective ?) as Apple puts imense efforts to manufacture them perfectly and I don't think that claims by iHaters how the "iGold is cheaper, lower price and bendable and and..." holds any credibility (like always).

22. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

When the story broke about the Apple edition watch, I took the total weight of the watch, not just the casing, the internals and the band, and multiplied that times the going rate for gold at the time. It came out to around $2300. Knock say $350 (and that's being generous) off of the total price of the watch for the internals which are the same as the stainless steel edition ($17k - $2650) and you end up with $14,350. That's almost 5 times the cost of the materials used, and assembly costs are going to be the same as Tue Sport edition, so where is this money going?

10. sgodsell

Posts: 7451; Member since: Mar 16, 2013

If anyone knows anything about custom jewelry, then you could buy the aluminum sport watch for $350, then pay a jeweler no more then $2000 for a custom gold casing that replaces the aluminum case on the Apple sport watch. You would be paying no more than $2500. The jeweler would still be making a profit as well, and you would be saving almost 3/4 of that 10,000 for an original Apple watch Edition. I guess Apple expects that know one would look into this.

16. dimas

Posts: 3382; Member since: Jul 22, 2014

Thank you and that's exactly what I'm trying to say before. Even my jewellery maker uncle said that the price is absurd because: 1. The cost of gold as raw product is not that high and prices only go up depending on the brand. 2. Apple will have mass production for this instead of creating custom 2 or 3 pieces. When you present facts like this, people go like iHater you hate apple blah blah blah bulls**t. People just don't get that they're getting ripped off gracefully. Put titanium or palladium on a watch and it will still cost around $2 to 4k.

17. Commentator

Posts: 3723; Member since: Aug 16, 2011

Maybe I don't associate with the right people, but I can't think of anyone I know who would buy a cheap watch and then pay to put a custom gold case on it. I guess it's like putting $50,000 into tricking out a $10,000 car: people apparently do it, and I have no idea why.

23. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I think the point was, you could have essentially the same thing or even better with custom engraving and it'd still cost a fraction of what Apple is charging. It may seem ridiculous when you say that about cars, but if the money they're putting into their car goes towards performance, they could have a $60,000 car that could run with or heat a car twice the price. And there is something satisfying when you beat a Porsche or an Audi with a Camry. Just saying.

18. tenbender

Posts: 1; Member since: Apr 05, 2015

Here is the deal on a jeweler knocking off the case. In the Rolex world the cases and bracelets have become a cottage industry. I have a friend who runs a couple of the Rolex service centers in the US.. He tells me that the knock offs are so good that the watchmakers have to dismantle the watch to verify if it is genuine. Some of these guys also buy the introductory Rolex watches and drop the movements into solid gold cases and bracelets. The Apple watch will be a piece of cake for these guys if it takes off.

20. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Finally solidifies the fact that Apple products are more about status than functionality.

21. hortizano

Posts: 294; Member since: May 22, 2013

So Apple wants to be a technology breakthrough, a fashion statement, a luxury detail and now an insurance company.. the more you hold together, the weaker your grasp... Hope the strategy serves them well...

24. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Well if you're going to drop that much money on a watch, you should definitely purchase the extended warranty.

25. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

For what they're charging vs what they've got into it, you'd think it would be included in the sale price.

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