Andy Samberg the latest celeb to do a Windows Phone ad
posted by Michael H. / Dec 18, 2012, 7:07 PM
The main conceit of these ads is that you get to see what these celebrities have on their Windows Phone Start screen, and how they use their devices. With this one, it's understandable that Andy Samberg would use his phone to listen to music, shoot little videos, or find movie showtimes. The one that seemed odd to us was the claim that he would use his phone to write scripts.
We've written scripts before, and beside the idea that someone would write anything of length on a smartphone, no screenwriter would use Microsoft Word to do their writing. There is very specific formatting that goes into a script, so unless you've got a ton of macros set up, it's just far easier to use dedicated scriptwriting software. There are a couple apps that can do this on Android, and the best software is Final Draft which is available on iOS, but no viable apps for Windows Phone.
Sure, it's a small point, but an important one.
Posts: 456; Member since: Apr 27, 2012
Well if they really want sales they should get the 920 to Verizon asap and stop monkeying around with stupid commercials.
posted on Dec 18, 2012, 7:26 PM 2
Posts: 3991; Member since: Jan 04, 2012
The foot video would have been better on the 920 with its OIS. Just sayin'.
posted on Dec 18, 2012, 9:28 PM 2
Agreed. They need to saturate the market with these things or they are doomed. The exclusive contract thing with att may have worked for iturd in 2007 but things are totally different now. Smart phones are everywhere and progressing rapidly. You snooze. You lose. Plain and simple. Which ironically is what windows is supposed to be all about. Maybe they should tell their marketing dept that.
posted on Dec 18, 2012, 7:33 PM 2
Posts: 17; Member since: Oct 29, 2012
Andy who? Asks everyone everywhere. I know who Jessica and Gwen are because they are celebrities.
posted on Dec 18, 2012, 7:47 PM 3
Posts: 2120; Member since: Apr 30, 2012
Did he throw it on the ground?
posted on Dec 18, 2012, 8:36 PM 2
Posts: 3614; Member since: Jan 19, 2011
If the iPhone can get away with bragging about "noise cancellation microphones", then WP can exaggerate Word a little. Not sure why all the negative comments on this ad. It wasn't hilarious, but everyone under 30 knows Mr. Sandberg and the ad will play well to his fans. As to all the exclusive 920 slams in the comments above me: Point conceded. While I am sure HTC thanks Nokia and AT&T for their cooperation, customers interested in WP lose out. Kinda stupid.
posted on Dec 19, 2012, 8:23 AM 0
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