Andy Samberg the latest celeb to do a Windows Phone ad

Andy Samberg the latest celeb to do a Windows Phone ad
Microsoft has been sparing no expense recently in marketing Windows Phone. First, we saw commercials starring celebrities Jessica Alba and Gwen Stefani, but in the new spot, Microsoft has moved away from the ladies and brought in comedian Andy Samberg to show off his Windows Phone. The ad is definitely funny, as you would expect from Mr. Samberg, but there are a couple oddities in it as well.

The main conceit of these ads is that you get to see what these celebrities have on their Windows Phone Start screen, and how they use their devices. With this one, it's understandable that Andy Samberg would use his phone to listen to music, shoot little videos, or find movie showtimes. The one that seemed odd to us was the claim that he would use his phone to write scripts

We've written scripts before, and beside the idea that someone would write anything of length on a smartphone, no screenwriter would use Microsoft Word to do their writing. There is very specific formatting that goes into a script, so unless you've got a ton of macros set up, it's just far easier to use dedicated scriptwriting software. There are a couple apps that can do this on Android, and the best software is Final Draft which is available on iOS, but no viable apps for Windows Phone. 

Sure, it's a small point, but an important one.

FEATURED VIDEO

17 Comments

1. GoBears

Posts: 456; Member since: Apr 27, 2012

Well if they really want sales they should get the 920 to Verizon asap and stop monkeying around with stupid commercials.

8. -box-

Posts: 3991; Member since: Jan 04, 2012

The foot video would have been better on the 920 with its OIS. Just sayin'.

10. Nadr1212

Posts: 741; Member since: Sep 22, 2012

This video was SO NOT funny, Now kill me because of it

2. shinywindow unregistered

Agreed. They need to saturate the market with these things or they are doomed. The exclusive contract thing with att may have worked for iturd in 2007 but things are totally different now. Smart phones are everywhere and progressing rapidly. You snooze. You lose. Plain and simple. Which ironically is what windows is supposed to be all about. Maybe they should tell their marketing dept that.

3. fins71

Posts: 17; Member since: Oct 29, 2012

Andy who? Asks everyone everywhere. I know who Jessica and Gwen are because they are celebrities.

4. jed27

Posts: 65; Member since: Jun 09, 2012

How old are you? Where are you living?

11. fins71

Posts: 17; Member since: Oct 29, 2012

I don't date on the Internet. Sorry.

5. Planterz

Posts: 2120; Member since: Apr 30, 2012

Did he throw it on the ground?

9. Hemlocke unregistered

He used Peregrine to tweet that he just had sex.

14. EclipseGSX

Posts: 1770; Member since: Oct 18, 2011

On a boat!

6. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Should use the money to lower their price for the surface and reward user with free game and apps.

7. joeymk

Posts: 101; Member since: Jan 26, 2012

We don't need ads, we need apps

12. jubbing

Posts: 150; Member since: Aug 20, 2008

Not just any lame app, quality apps!

13. snowgator

Posts: 3614; Member since: Jan 19, 2011

If the iPhone can get away with bragging about "noise cancellation microphones", then WP can exaggerate Word a little. Not sure why all the negative comments on this ad. It wasn't hilarious, but everyone under 30 knows Mr. Sandberg and the ad will play well to his fans. As to all the exclusive 920 slams in the comments above me: Point conceded. While I am sure HTC thanks Nokia and AT&T for their cooperation, customers interested in WP lose out. Kinda stupid.

16. stychill unregistered

know him for what?

15. MC1123

Posts: 1256; Member since: Nov 12, 2012

why HTC?!

17. stychill unregistered

because they have a windows phone?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.