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Andy Samberg the latest celeb to do a Windows Phone ad

Posted: , by Michael H.

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Andy Samberg the latest celeb to do a Windows Phone ad
Microsoft has been sparing no expense recently in marketing Windows Phone. First, we saw commercials starring celebrities Jessica Alba and Gwen Stefani, but in the new spot, Microsoft has moved away from the ladies and brought in comedian Andy Samberg to show off his Windows Phone. The ad is definitely funny, as you would expect from Mr. Samberg, but there are a couple oddities in it as well.

The main conceit of these ads is that you get to see what these celebrities have on their Windows Phone Start screen, and how they use their devices. With this one, it's understandable that Andy Samberg would use his phone to listen to music, shoot little videos, or find movie showtimes. The one that seemed odd to us was the claim that he would use his phone to write scripts

We've written scripts before, and beside the idea that someone would write anything of length on a smartphone, no screenwriter would use Microsoft Word to do their writing. There is very specific formatting that goes into a script, so unless you've got a ton of macros set up, it's just far easier to use dedicated scriptwriting software. There are a couple apps that can do this on Android, and the best software is Final Draft which is available on iOS, but no viable apps for Windows Phone. 

Sure, it's a small point, but an important one.

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posted on 18 Dec 2012, 19:26 2

1. GoBears (Posts: 454; Member since: 27 Apr 2012)

Well if they really want sales they should get the 920 to Verizon asap and stop monkeying around with stupid commercials.

posted on 18 Dec 2012, 21:28 2

8. -box- (Posts: 3991; Member since: 04 Jan 2012)

The foot video would have been better on the 920 with its OIS. Just sayin'.

posted on 18 Dec 2012, 22:47 1

10. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)

This video was SO NOT funny,
Now kill me because of it

posted on 18 Dec 2012, 19:33 2

2. shinywindow (unregistered)

Agreed. They need to saturate the market with these things or they are doomed. The exclusive contract thing with att may have worked for iturd in 2007 but things are totally different now. Smart phones are everywhere and progressing rapidly. You snooze. You lose. Plain and simple. Which ironically is what windows is supposed to be all about. Maybe they should tell their marketing dept that.

posted on 18 Dec 2012, 19:47 3

3. fins71 (Posts: 17; Member since: 29 Oct 2012)

Andy who? Asks everyone everywhere. I know who Jessica and Gwen are because they are celebrities.

posted on 18 Dec 2012, 19:49 3

4. jed27 (Posts: 65; Member since: 09 Jun 2012)

How old are you? Where are you living?

posted on 19 Dec 2012, 01:00 1

11. fins71 (Posts: 17; Member since: 29 Oct 2012)

I don't date on the Internet. Sorry.

posted on 18 Dec 2012, 20:36 2

5. Planterz (Posts: 2110; Member since: 30 Apr 2012)

Did he throw it on the ground?

posted on 18 Dec 2012, 21:32 1

9. Hemlocke (unregistered)

He used Peregrine to tweet that he just had sex.

posted on 19 Dec 2012, 14:00

14. EclipseGSX (Posts: 1737; Member since: 18 Oct 2011)

On a boat!

posted on 18 Dec 2012, 20:40 2

6. joey_sfb (Posts: 6534; Member since: 29 Mar 2012)

Should use the money to lower their price for the surface and reward user with free game and apps.

posted on 18 Dec 2012, 20:56 3

7. joeymk (Posts: 101; Member since: 26 Jan 2012)

We don't need ads, we need apps

posted on 19 Dec 2012, 06:24 1

12. jubbing (Posts: 150; Member since: 20 Aug 2008)

Not just any lame app, quality apps!

posted on 19 Dec 2012, 08:23

13. snowgator (Posts: 3604; Member since: 19 Jan 2011)

If the iPhone can get away with bragging about "noise cancellation microphones", then WP can exaggerate Word a little.

Not sure why all the negative comments on this ad. It wasn't hilarious, but everyone under 30 knows Mr. Sandberg and the ad will play well to his fans.

As to all the exclusive 920 slams in the comments above me: Point conceded. While I am sure HTC thanks Nokia and AT&T for their cooperation, customers interested in WP lose out. Kinda stupid.

posted on 23 Dec 2012, 08:43

16. stychill (unregistered)

know him for what?

posted on 19 Dec 2012, 18:34

15. MC1123 (Posts: 1256; Member since: 12 Nov 2012)

why HTC?!

posted on 23 Dec 2012, 08:44

17. stychill (unregistered)

because they have a windows phone?

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