Android lost market share in the U.S. last month, according to Nielsen's smartphone survey

Android lost market share in the U.S. last month, according to Nielsen's smartphone survey
The latest Nielsen survey on U.S. smartphone use is in and the Android OS slipped 1 percentage point to a 36% share since March. That is the first drop in Android's slice of the smartphone pie in recent memory. The Apple iPhone was unable to take advantage of Android's drop as that device also lost 1 point and weighed in with a 26% share of the U.S. smartphone market. BlackBerry reversed recent trends and tacked on 1 point to hold a 23% stake in the U.S.

Windows Phone 7 has just a 1% share in the last survey. Ironically, while the latter has just about totally replaced Windows Mobile in stores, current usage stats show that the older Windows Mobile OS has a 9% share of currently used smartphones in the States. That is good enough to be the fourth most currently used OS in the States after the Big Three of Wade, James and Bosh Android, iOS and BlackBerry. Besides Windows Phone 7, other bottom feeders include the now defunct Palm OS, also with a 1% share. Symbian and webOS each owns a 2% share in the U.S smartphone market.

As for the decline in Android's market share, many say the cause is Verizon's launch of its long awaited Apple iPhone 4. Big Red is said to have sold 2.2 million units and its presence on Verizon allowed those who wanted an iPhone to get one without having to switch to AT&T. With Apple's iconic device available at Verizon, some of the advertising dollars that the carrier might have spent promoting Android phones instead went to push the iPhone.

Interestingly enough, Nielsen also found that Android users are more data intensive than iPhone owners. The average Android owner uses 582MB of data per month vs. the average 492MB used by Apple iPhone users. BlackBerry owners used an average of only 127MB of data monthly, partly because of the way RIM compresses data, but also because of the subpar browser on many BlackBerry devices.

In an another interesting statistic, Android and iOS users tend to watch more video on their device than those using a webOS or Windows Phone 7 handset. While 35% of those with an Android phone, and 37% of those with an Apple iPhone, watch video or television on their device, only 26% of those whose phone runs webOS or Windows Phone 7 use their handset to watch video or T.V.

source: electronista

Android lost market share in the U.S. last month, according to Nielsen's smartphone survey
Android lost market share in the U.S. last month, according to Nielsen's smartphone survey


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28 Comments

1. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I would say the combined force of WebOS and Windows phone 7 are also responsible. It's one month out of the year. We'll probably see it jump back up.

2. android_hitman unregistered

maybe ... but i must say! it's remarcable how iOS can handle Android these days ... steve jobs .. u are really doing a good JOB

5. Sniggly

Posts: 7305; Member since: Dec 05, 2009

That's the magic of a great marketing team for you.

10. tuminatr

Posts: 1104; Member since: Feb 23, 2009

Apple does make a good product, but they have a even better marketing department. The android and apple phones are so close in operation most people could not tell the differance.

22. Lucas777

Posts: 2137; Member since: Jan 06, 2011

i wud say its definately not webos as it hasnt released a succesful new phone in god knows when... and ya, ios will definately jump back up cause o the new one... it always does... but i honestly dont get why android went down... therre have been more new devices then ever... maybe its downcline is coming quicker than expected... hopefully wp7 will rise quicker than expected...

24. Sniggly

Posts: 7305; Member since: Dec 05, 2009

It's because Verizon didn't release anything very high profile last month in the realm of Android. The numbers will change as the summer and new Android releases march on. Especially when the Bionic comes out (still slated for a summer release, btw.)

30. Lucas777

Posts: 2137; Member since: Jan 06, 2011

they released the thunderbolt which everyone says is the god phone... they released the droid x... (which is the most succesful android phone)... so how can u say they have nothing when they have the most?

3. Hmmmm unregistered

I wonder where they pulled their stats from, as I know many people that consistantly use more than 2 gigs of data per month on both the iOS and Android.

4. remixfa

Posts: 14605; Member since: Dec 19, 2008

wait wait wait.. so.. the article basically tries to imply that android has somehow peaked.. and the loss is probably due to the fact that the iphone4 launched on VZW, taking away android sales.. yet iOS saw the exact same 1% drop in sales that android did... even with the VZW iphone4 launch. Immagine that. Well, there went all the theories thrown out in the article, huh. More than likely its due to the uptick of blackberry sales and a partial percentage of win7/palmOS/ect making up the other 1%. Has android hit its peak? LOL Hardly.

9. tuminatr

Posts: 1104; Member since: Feb 23, 2009

I completely agree, the next three quarters will conferm this. Too early to tell

11. AppleFUD unregistered

Thank you! At least someone has a brain and still uses is! Good to see.

18. jroc74

Posts: 6023; Member since: Dec 30, 2010

Whats funny is a few weeks ago or last month there were articles about how Android lost marketshare, and there was NO mention of the iPhone losing. Yet there were assumptions that the iPhone going to Verizon was probably the cause... Now we see this. Amazing how the same story can have different spins.

7. snowgator

Posts: 3614; Member since: Jan 19, 2011

No, Android hasn't peaked anymore than any other Smartphone OS has peaked. Smartphone sales are still growing. Not everyone who owns Cell phones own smartphones- but more and more are going to them. So as the percentage grows, so will the OS numbers. Android will be the largest for the foreseeable future and has zero to worry about in one month. The only question remains outside of iOS, who can challenge Android?

8. AndroidTroll

Posts: 359; Member since: Mar 05, 2011

NOOOO Android is going down, everyone jump ship!!!!! lol jk no worries. It would help if everyone could get updated to 2.3.4 with native video chat damnit! Not all of my friends know how to root and flash CM7 nightlies!

15. clevername

Posts: 1436; Member since: Jul 11, 2008

Do something about the SPAM!!! This is getting ridiculous. I KNOW I'm not the only one to report it every time I see it. I will happy input a captcha for EVERY. Comment I post. just to see this site return to its former Apple hating glory!

16. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Or you could just prevent unregistered users from posting, and require a captcha to sign up. The signup process isn't hard anyway.

29. AndroidTroll

Posts: 359; Member since: Mar 05, 2011

Captch ftw! You are soooo right Sniggly. They also need to have email notifications and other site enhancements like friends or an app or something. I emailed them about these ideas a couple of months ago and they said it was in the works and coming "very soon." Lolol very soon my ass...

17. FudgeNuggets

Posts: 4; Member since: Apr 29, 2011

100% agreed. I've been actively reporting the SPAM too and it is getting ridiculous. Please address sooner than later. I also like the idea of only allowing registered users to post so it is trackable.

20. corps1089

Posts: 492; Member since: Jan 20, 2010

I agree, it only became an issue after unregistered users were allowed to post.

23. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

I LOVE Apple. But I also love my HTC Android phone. And I have to say that Android's NUMBER ONE weakness is the marketing! Seriously. The companies that make the phones don't make very good ads, and barely run them. When I first got my Android, everybody was wondering why the hell I bought that and not an iPhone. They thought I was crazy. They said that it was crappy, and I shouldn't have bought it. Everybody also calls it a Droid... (Ugh) Then I let them play with it. And now one of my friends who was literally shaking his head about it, now he's planning on buying one when his upgrade is due. Point is, this trend probably won't continue. But people don't *know* about Android. They think of it as a cheap, crappy phone for people who can't afford an iPhone.

28. protozeloz

Posts: 5396; Member since: Sep 16, 2010

agreed!!!! android marketing team does crap work, its not showing off why people should prefer the OS EVERYONE ELSE DOES PROMOTE THEIR OS RIGHT except from for android (ok not counting Droid commercials) most commercials are horrible (Samsung and SE seems to be making a difference)

25. Mike S unregistered

The bump was expected due to the pent-up demand for the iPhone on Verizon. Now that it is over the run will continue. Besides the world wide demand is much bigger than just the U.S.

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