2,500 consumers across the US. They were given 14 different tablets coming from 11 companies in order to determine which one would they choose.The company surveyed a pretty large group of people -
Those of them who owned a BlackBerry smartphone were the most ready to part with RIM’s ecosystem and 58% of them said they would flock to Apple’s iPad, while only 8.5% wanted to get RIM’s 7-inch PlayBook tablet.
Interestingly, Android smartphone users weren’t that far behind in their readiness to jump ship - 41% of those surveyed said that they’d pick an iPad. However, many also wanted an Android tablet - 15% said they’d get the Amazon Kindle Fire and 19% of Galaxy Tab users were happy with their choice.
iOS users in contrast enjoyed staying in the ecosystem and 77% of them would buy an iPad.
The study also tracked real purchasing over the last three months and that’s where the iPad was also in the lead with 50%. Curiously, the Kindle Fire which only went on sale mid-November got a 15% share in real purchases, which sounds like a great start.
“As the [tablet] market continues to mature and include more mainstream consumers, it is likely that there will be room for other [non-Apple] brands to flourish,” Maritz senior strategic consulting director Michael Allenson concluded.