Android and BlackBerry smartphone users want iPads

Android and BlackBerry smartphone users want iPads
Apple’s iPad dominated the tablet market not only in terms of sheer volume, but also in terms of user satisfaction. Android tablet sales pale in comparison to the millions of iPads getting shipped every quarter, but sadly that wouldn’t matter all that much if users were satisfied with them. A new survey from Maritz Research however found that even though Android smartphones are growing in popularity, this success doesn’t really translate into tablets. 

The company surveyed a pretty large group of people - 2,500 consumers across the US. They were given 14 different tablets coming from 11 companies in order to determine which one would they choose.

Those of them who owned a BlackBerry smartphone were the most ready to part with RIM’s ecosystem and 58% of them said they would flock to Apple’s iPad, while only 8.5% wanted to get RIM’s 7-inch PlayBook tablet.

Interestingly, Android smartphone users weren’t that far behind in their readiness to jump ship - 41% of those surveyed said that they’d pick an iPad. However, many also wanted an Android tablet - 15% said they’d get the Amazon Kindle Fire and 19% of Galaxy Tab users were happy with their choice.

iOS users in contrast enjoyed staying in the ecosystem and 77% of them would buy an iPad.

The study also tracked real purchasing over the last three months and that’s where the iPad was also in the lead with 50%. Curiously, the Kindle Fire which only went on sale mid-November got a 15% share in real purchases, which sounds like a great start.

“As the [tablet] market continues to mature and include more mainstream consumers, it is likely that there will be room for other [non-Apple] brands to flourish,” Maritz senior strategic consulting director Michael Allenson concluded.

source: Forbes via AppleInsider

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43 Comments

1. bloodline

Posts: 706; Member since: Dec 01, 2011

wait till ics hits, then make another stupid editorial feature

3. tacohunter

Posts: 408; Member since: Nov 06, 2011

Same boring argument every year: wait till gingerbread hits, wait till honeycube hits.

34. tuminatr

Posts: 1158; Member since: Feb 23, 2009

kinda like all the people who waited 'tel the Iphone 5 came out?

15. c.hack

Posts: 614; Member since: Dec 09, 2009

If the truth hurts, just blame the editor.

2. arcq12

Posts: 733; Member since: Oct 13, 2011

I'm an Android phone user and yes, I want an iPad. It's a toy.

4. HTCiscool

Posts: 449; Member since: Jul 16, 2011

Until ICS for tablets is fully worked out and running, people will still go to iPads for their tablet of choice. A lot of people have a mid-range Android phone and an iPad, that makes more sense then having an iPhone + iPad which will give you exactly the same experience. If 19% Galaxy Tab owners were happy with their choice then that is saying something. (PhoneArena, are you talking the new generation of Galaxy Tabs or the original?) This makes sense because Honeycomb was kinda laggy (Don't try to escape the truth) That's probably the reason HTC released the Flyer with Gingerbread and the reason the iPad has become so successful.

21. c.hack

Posts: 614; Member since: Dec 09, 2009

The Honeycomb fiasco was only a part of it. The Android OS from the Dalvik machine on up is inherently slow and inefficient. That's why even a dual core Tegra 2 couldn't match the single core 1st gen iPad for responsiveness. There's nothing even close to the iPad 2 and by the time iPad 3 comes out next year most of the Android tablet makers will have given up. Their choice is either a $200 tablet money loser to compete with cheap stuff like the Kindle Fire, or lose to the iPad at $500.

5. buggerrer

Posts: 306; Member since: Sep 21, 2011

will i don't! i have an iPad and im using my kindle fire and waiting for Asus transformer prime !!

6. stridoom

Posts: 1; Member since: Dec 09, 2011

What exactly is so special about an iPad? I own one and I'm planning on exchanging it for the Asus transformer prime when it comes out. I bought the iPad 2 just to see what it's like to own a tablet. So far, it's fun to play with but I am wondering what makes it so much better than an android tablet?

7. HTCiscool

Posts: 449; Member since: Jul 16, 2011

Getting an iPad sounds nice in the beginning because of its simplicity and fun factor, but after a while it just gets boring swiping across the app panels when you're bored. With Android, it adds to the ambiance, being able to take a leisurely swipe across the home screens to see what the next one has for you. The UI is simply enjoyable to navigate and adds to the experience, really, after the first week you get really bored of the iPad's UI, if the 81% of the GALAXY Tab owners switched to the iPad, I think they would find it very boring after a not so long amount of time.

20. Dmann

Posts: 165; Member since: Oct 17, 2011

I know what you mean. Take a look at the screens of my Gtab 10.1. Highly customized. http://imgur.com/WObqP Each of those words is button that takes to the respective screen. No swype needed.

26. solidsnakeduds013

Posts: 221; Member since: Oct 20, 2010

nice.

8. jacko unregistered

f**k off i use android and blackberry but i dont want that is**t and i got xoom and playbook couldnt be happier click on my name to see what i want,have,had

9. leftheodo

Posts: 108; Member since: Oct 21, 2011

Two years ago everyone wanted an iphone ( and iphonearena was very pleased )! Look at the smartphone market share now! And before you go Androids are cheap, look at the prices of high end Android phones! Some are more expensive than the iphone!

13. jacko unregistered

u pay for what u get but apple is just a rip off

19. c.hack

Posts: 614; Member since: Dec 09, 2009

The biggest ripoff was the $500+ Android tablets with no apps and a POS OS.

42. iamcc

Posts: 1319; Member since: Oct 07, 2011

Haha you used to have good arguments now you just spew nonsense. Makes me laugh though keep it up.

10. palmguy

Posts: 986; Member since: Mar 22, 2011

I have a TouchPad. :-) I'm unique. :-)

11. bloodline

Posts: 706; Member since: Dec 01, 2011

ipad doesn't even offer a full web browsing experience, android does.

18. c.hack

Posts: 614; Member since: Dec 09, 2009

WTF are you talking about?

12. Lwazi_N

Posts: 205; Member since: Jun 23, 2011

I own an Android and Blackberry and I do not want no damn iPad

14. xray174

Posts: 85; Member since: Nov 21, 2011

i have an acer iconia tab dont need an ipad

17. c.hack

Posts: 614; Member since: Dec 09, 2009

I have an Acer Iconia A500 and a 1st gen iPad. The Acer is pathetic. The battery only last a day and a 1/2 in standby so it always needs to be charged and it lags. It still doesn't have HBOGo, Kindle stinks on it, most of the apps are lame, and Honeycomb just plain s*(cks. It was a huge waste of money. Why is it that a dual core Tegra 2 tablet with an nVidia GPU is so much slower than the single core 1st gen iPad? No wonder everyone wants a iPad - there's really no other choice.

16. Dj21o

Posts: 437; Member since: May 19, 2011

Android tablets destroy the boring ipad. Innovative my ass!

22. c.hack

Posts: 614; Member since: Dec 09, 2009

Lame. I've been hearing that since the Xoom was revealed almost a year ago. Ipad killer? lol

29. Dj21o

Posts: 437; Member since: May 19, 2011

Lol ok bud. Expandable memory? Apps2SD? Customization? And all of the apps in Android are just as good, if not better, than Apple. And they aren't 600 bucks. Enjoy getting buttf**ked by Apple. EDIT: You don't even have flash. Lol. Enough said.

23. Dmann

Posts: 165; Member since: Oct 17, 2011

One of the factors that may contribute to this poll is that since Android have lots of free apps, it is much easier for an Android owner to change systems once he hasn´t investe much in the Android system. On the other side, iOS real users probably invested a more considerable ammount of money on apps and such. I´m not saying that ALL iOS users are like that. It´s just a factor to consider in the equation.

25. c.hack

Posts: 614; Member since: Dec 09, 2009

True. Most of my Android apps were free, but I've still invested over $100 (3 different podcast clients, Pocket Informant, Calengoo, several Pure widgets, lots of games). BUT With Android I have to buy the apps for each gmail user in the house (we have 3 Android phones on the plan). With iOS I buy the app once and we use the same Apple account to sync, but can have separate gmail / yahoo accounts. You can pay for an iOS app once and download it to 10 devices on an Apple account (iPhones, iPOds, and iPads)

30. Dmann

Posts: 165; Member since: Oct 17, 2011

I haven´t tried yet. But you could make your Android account the main account in all the devices so you would share the same market. And for emails and other things you can change the account. I believe the market is the only place that you can have only one account.

24. HTCiscool

Posts: 449; Member since: Jul 16, 2011

If Honeycomb only ran like 10fps faster we wouldn't be here reading this article, I sure hope ICS for tablets is smoother.

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