Analyst says the iPhone 5S (really iOS) will have a new "killer feature", we certainly hope so

Analyst says the iPhone 5S (really iOS) will have a new
HTC, Sony, and Samsung have all had their big reveals for new flagship devices, and Motorola/Google is still a couple months away from Google I/O and whatever announcement is made there. So, that means it's time for analysts to come back out and talk about Apple. The newest bit of "analysis" says that the iPhone 5S (but really iOS) will have a new "killer feature", which seems like a pretty obvious thing for Apple to aim at providing.

Morgan Stanley analyst Katy Huberty may be a bit more reliable of a source, because she has recently met with Apple CFO Peter Oppenheimer. Huberty is saying that "Apple will surprise this year" with "a killer feature that drives consumers increasingly to the platform”. She said that the feature would start on the iPhone 5S, but made it clear that whatever the improvement, it would be a software feature, because it would increase "the value of those 500 million [Apple] accounts."

Given that the "S" versions of the iPhone don't change the external design, and Apple focuses more on performance and software improvements with the "S" versions, it seems easy to assume this is a software feature. We'd certainly love to see a "killer feature" from Apple, because that insinuates that the feature would be something more bold and impressive than we've seen from Apple recently. Of course, it would be nice to see some UI changes as well, but that's not exactly a "killer feature". 

source: Barron's via BGR

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142 Comments

2. ray77

Posts: 126; Member since: Nov 17, 2012

yes indeed and will be the same boring phone and now there are conting with new soft ware to late

20. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

Like the all new Samsung galaxy S3-S.

46. ray77

Posts: 126; Member since: Nov 17, 2012

really look it again my friend

59. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

No need to. Seen enough on launch night. Not impressed.

67. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

Nice device but even most of android nation on PA felt let down. Scroll thru the articles and find galaxy s4 officially unveiled. And yes you'll see I cracked a few good ones too

79. HouTexan

Posts: 461; Member since: Jan 08, 2012

But that's the same thing that happened last year when the S3 was announced. PA =/= the world.

89. MAXXtreme007

Posts: 22; Member since: Jun 28, 2012

I do have to agree with you on this one. I try to be as unbiased on viewing electronics and I own an iPad & Macbook but also a HP Touchpad (used to) and a SGS3. I do like Android OS WAY better than any of Apple's simple launcher OS... But for me personally, although I like almost everything a whole lot better about Android, iTunes/iCloud is about the only things I like about Apple. That said, I do really love my SGS3, but for me, the SGS4 was a disappointment. For me it is a very worthy upgrade and successor to the SGS3, but the changes are very incremental and and not too substantial. It's a bigger and more substantial upgrade than of Apple's "S" upgrades, but still slightly disappointing. (Although it is still a very nice phone)

118. taz89

Posts: 2014; Member since: May 03, 2011

No way is the s4 a s type upgrade, Phone may look similar but is no way identical the way the 3gs or 4s were...bigger screen and bigger battery in a more smaller device and Samsung deserve credit for that cause its easy to make a device bigger to add bigger screen and battery but its harder to make a device smaller but increase screen and battery and make it thinner and that alone is impressive. Spec wise it either matches or bests any current new phones so if the s4 is a s device then so is everything. When lumia 920 was released it looks like the 900 and 800 etc ...if you compare the jump from s to s2 and s2 to s3 you will see the jump to s4 was the biggest...all these companies have there design language, all iphines look similar, all lumias look similar,all galaxy's look similar,all razrs look similar etc etc what were Samsung suppose to add a 4k screen 16 cores 4gb ram lol

126. cyko969

Posts: 49; Member since: Mar 23, 2010

Though I am not a heavy Android user .. I agree with you here. Not really sure what people were expecting ... Maybe we are just harder to impress these days?

73. deadstroke

Posts: 113; Member since: Jan 22, 2013

the force is strong wiz this one.. good comment ray

83. phljcnth

Posts: 556; Member since: Apr 30, 2012

Indeed it's a killer feature. One that will kill Apple's business. lol

4. bubbadoes

Posts: 1225; Member since: May 03, 2012

Customizable widgets on homescreen probably and the fans will be in an uproar

5. thelegend6657 unregistered

Remember what the analysts said about siri and how its world changing and s**t like that ? Look at how it turns out one year later ? A gimmick , a bloat , a battery hog . BTW , the S versions of iPhone are useless . Both my parents changed from their androids to white iPhone 5 this year . You get the same design . And most of those software features will be available to the old model anyway . Worst of all , the iPhone 6 will make the 5s looks very outdated even though it's not .

8. tiara6918

Posts: 2263; Member since: Apr 26, 2012

I don't think the software features will be available to the old model, because apple would ask you to buy their new phone to get that "cool new feature"

121. thelegend6657 unregistered

IPhone 4S and 5 is about the same as they both run iOS 6 and are both dual core processors . Because of iPhone 4 design is on the market for 2 years . Thats why it looks dated as f**k and my basic user mom would not get one

6. 110410

Posts: 23; Member since: Feb 26, 2013

It's probably nfc with a different marketing name.

21. jcarrigan unregistered

"itransfer" the nfc tech thats better than sliced bread! omg I give up on seeing Apple as any form of a stand up company. I read a comment couple days ago about someone defending apple based on a "i hope apple goes out of business" by saying that it would hurt our economy, how?!? Apple employs asians to make the phones. and they are in asia so how would it hurt the AMERICAN ECONOMY if apple goes out of business, it would make no difference and people will have saved hundreds of dollars from not buying icrap products and instead made an honorable contribution to the AMERICAN ECONOMY.

95. CoveyD

Posts: 8; Member since: Nov 04, 2012

I think that was my comment you are talking about jcarrigan, so do me a favor and go back and read it. I was not "defending" Apple, I sell devices and try to get as much people away from there as I possibly can. But if people are not allowed to pay Apple (american company), then it makes Apple have less money, less money means less jobs, means less money to and American company as opposed to Korean, Chinese, etc. The products Apple produces are overhyped by far, but the "asians" they employ overseas are a small thing compared to the footprint they have in America as far as the economy. So I say again, go re-read what I posted instead of seeing something that could somewhat be misconstrued as pro apple, then shutting down any sort of cognitive thinking and smashing your face into the keyboard in order to construct some sort of coherent thought. The economy doesn't revolve around just America, do your research.

136. jcarrigan unregistered

How about this, we agree to disagree. I pursuade people to not buy Apple products as well simply because of what the company stands for. I dont care if its American based or not, i still think it would effect the Economy nearly as much as some people think.

84. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

hmm... iBeam right?

94. vincelongman

Posts: 5691; Member since: Feb 10, 2013

Apple doesnt let you send songs with bluetooth, which other phones have been out before smartphones. So I dout they will have a nfc file transfer software.

105. KennethP4V

Posts: 33; Member since: Mar 15, 2013

how is nfc a software feature?

110. DHILLON_ARSH

Posts: 66; Member since: Mar 11, 2013

THEY'LL ENABLE BLUETOOTH TO WORK WITH OTHER DEVICEZ... OR THE NEW IPHONE GETS EVEN LOOONGER..xD AZ APPLE SAYZ

122. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Like iBeam :P

7. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Killer features that would probably be a killer gimmick. All the ifans will claim that its another innovation.

10. InspectorGadget80 unregistered

Sound like those Analyst and this journalist sound desperate for a new revamp ios which I highly doubt it can't do any better

51. ray77

Posts: 126; Member since: Nov 17, 2012

and u alright about them

12. som

Posts: 768; Member since: Nov 10, 2009

Apple is still looking for components and parts to be assemble in China and test in the bars on noise cancellation issue. If iPhone display is more then 4.5" it is copying Samsung, see you in court Apple.

36. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

Som, you should learn "Som" facts and stop blowing hot air. Apple taught Samsung to be successful. The apple iPhone 4, the Samsung galaxy S3, the apple iPhone 4S, the Samsung galaxy S3-S. apple iPhone 4S black and white, Samsung galaxy S3-S black and white. They even copied apples event marquee. Siri, s voice, Sammy has learned to unify their brand from apple. That's why the note 8.0 looks like all the galaxy phones now. They also took a page from apple to make all there galaxies look the same regardless of carrier. They now due to apple launch there galaxies at a marquee event held in prime time. They copied apples video trimming feature, picture folders, home button, chrome or stainless band, face it the S3-S is an incremental update and deal with. Now see that in court Som.

99. ray386407

Posts: 14; Member since: Jul 02, 2012

You really are closed minded Samsung has been making products before the iPhone ever existed they don't need to copy nothing from apple. Lol did you even know most of the parts of an iPhone are made from Samsung any ways and lg and Sony. Please I'm tired of you I sheep trying to justify for apples lake of innovation give Samsung credit actually give every manufacter credit because everybody Sammy moto HTC blackberry windows every one has been coming up with new ideas and different things and apple just brings out a new device every year with a feature or 2 that's they lie and say they added 200 new features and its all ways something that's existed for over a year all ready. The only thing apple is reallygood at is marketing because they really know how to sway close minded people into lliterally buying the same device over and over and over and kver . If I'm wrong tell me something that was completely new to apple that they created and please don't say work because I was doing that same thing on my old droid x with am apple before the 4s even came out and I bet you can't come up with anything

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