Analyst says consumers are buying the wrong Apple iPhone models

Analyst says consumers are buying the wrong Apple iPhone models
Apple has turned the corner in regards to iPhone sales according to UBS analyst Timothy Arcuri. A memo read by Apple Insider says that UBS is hiking its estimate of iPhone shipments for the June quarter from 32.5 million units to 34.5 million units. However, it should be pointed out that the increase in deliveries is expected to come from older iPhone models. While Arcuri expects iPhone XR shipments to rise by 3 million units during the period, he expects 3 million fewer units of the iPhone XS and iPhone XS Max to be shipped over the same three months.

More sales of the lower priced iPhone XR and cheaper older models should bring about a drop in the average selling period (ASP) of the device, and UBS has cut its estimate of ASP for the June quarter from $683 to $655.  The global banking house now sees Apple collecting $50.4 billion in revenue for the period, up from $50 billion previously.

For the current quarter ending in March (Apple's fiscal second quarter of 2019), UBS expects Apple to ship 40 million iPhones. While that is unchanged from its original estimate, once again it believes that a large chunk of these shipments (5 million units) will be made up of pre-2018 models. During the three month period, Arcuri sees a 2 million drop in deliveries of both the iPhone XR and iPhone XS Max, and a 1.5 million drop in shipments of the iPhone XS. Average selling price for the current quarter is forecast to decline to $687 from the previously predicted $711. The analyst also cut his prediction for iPhone revenue from January through March by $1 billion to $29.2 billion. The company as a whole will report total revenue of $56.5 billion for the period, says Arcuri, down $1 billion from his previous estimate.

During its fiscal first quarter, which includes the holiday shopping season, Apple reported a 15% decline in iPhone revenue. The company is no longer reporting sales of its handsets each quarter. Apple blamed the year-over-year decline on weaker sales in China. That can be largely blamed on the strength of the U.S. Dollar against the Chinese Yuan, which originally forced Apple to price its new handsets at a high enough price to protect its margins.

Apple ended up cutting wholesale prices of the 2018 iPhone models in China. Arcuri sees this finally kicking in, leading to a reduction in the inventory of the phones in the country. However, he is still concerned that a large part of iPhone shipments overall are being made up of the lower priced, older units. While the company is discounting the 2018 iPhones to consumers trading in an older model, Apple might have to do more price cutting in order to generate more sales of its current smartphones.



1. Whitedot

Posts: 825; Member since: Sep 26, 2017

Blame China but yourself. A trait of someone who does not take responsibility. Simple as that.

2. blingblingthing

Posts: 974; Member since: Oct 23, 2012

Buying the wrong model should be referencing ANY model in my opinion.

17. whatev

Posts: 2321; Member since: Oct 28, 2015

But how? Apple doesn’t sell android phones :-/

21. blingblingthing

Posts: 974; Member since: Oct 23, 2012

As in, no person should be buying any of them in my opinion.

22. whatev

Posts: 2321; Member since: Oct 28, 2015

Yes, agree, we all must communicate via smoke signals or develop telepathy

3. ryanbbn

Posts: 18; Member since: Jan 29, 2019

Yet here you are making a comment

4. midan

Posts: 2984; Member since: Oct 09, 2017

In current market situation it's great no matter what iPhone people buy as long as they stay in iOS ecosystem.

5. User123456789

Posts: 1001; Member since: Feb 22, 2019

So the analyst wants ppl to buy Xs and Max just to satisfy Apple and increase their profits, no matter if they prefer Xr, 8 or 8+... LMAO

6. bucknassty

Posts: 1350; Member since: Mar 24, 2017

they are buying the right one... the one they can afford... no sense bashing them

7. Not_Amused321

Posts: 65; Member since: Jan 06, 2013

Idk guys I'm just trying to gain weight up to 160 gained two pounds in one week

20. Usernameisnotsowitty

Posts: 36; Member since: Oct 08, 2018

"Eat your veggies damn it"... /s

8. Tipus

Posts: 894; Member since: Sep 30, 2016

"You're buying it wrong" :))

9. Vancetastic

Posts: 1546; Member since: May 17, 2017

Pssst....maybe, just maybe, the new models are.....wait for it.... Too expensive? Just a theory.

10. lyndon420

Posts: 6823; Member since: Jul 11, 2012 that's a click bait title lol. Surely people are buying the right iPhone for their needs. Or more likely it implys people aren't buying the phones that apple would like them to buy?? Ohhh now...poor poor apple!! lol

16. torr310

Posts: 1670; Member since: Oct 27, 2011

What? No, consumers don't need the analysts to tell them which phone to buy. They buy whatever they like.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.