Analyst confuses "possible" for "realistic", claims Apple and Microsoft could merge in 5 years

Analyst confuses "possible" for "realistic", claims Apple and Microsoft could merge in 5 years
The two things that annoy us more than anything else about analysts are that they either predict things that the rumor mill have already basically confirmed, or that they focus far more on the "possible" than the "realistic". The first is basically stock and trade for analysts, but the second is where things get crazy. The latest bout of absurdity is an analyst claiming that Apple and Microsoft could merge within the next 5 years.

Look, it is certainly in the realm of possibility that Apple and Microsoft would eventually merge, assuming a number of factors fell the right way, first of which is that either Google or Samsung push into the monopoly territory, but that is still very far off, much more than just 5 years. Money Map Press analyst Keith Fitz-Gerald thinks that it is "absolutely possible" that Apple and Microsoft could merge within the next 5 to 10 years. Beyond that, his reasoning is a bit obscured:


It seems that Fitz-Gerald is saying that because both iOS and Windows Phone work well for an older demographic, and because both are focused on content and security (as if no other platform has the same focus?), that a merger is possible. And yes, it is definitely "possible", but at the same time it is "possible" that Larry Page could sell Google to Yahoo for $3. "Possible" just means "not impossible". It's a word designed to get an analyst some attention from the media (which it has done successfully here), but it is not a word that even crosses the barrier into "likely", let alone "realistic", which are very different propositions. 

It is definitely interesting to consider a world where Apple and Microsoft need to merge to survive, but it's hard to imagine the events that would need to unfold for that to happen. 

source: Fox Business via BGR

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28 Comments

28. jamesedward318 unregistered

I would say this would be the biggest example of cats and dogs sleeping together. in today's times every company is looking to make money, stop the bleeding from losses and grow. This would be the biggest merger known to man in my opinion when it comes to technology. If this does indeed happen it opens the doors for many more mergers to happen on many different levels such as cellular companies(i.e Sprint and T-Mobile). Imagine Apple content on the next rendering of the Xbox.

25. PBXtech

Posts: 1032; Member since: Oct 21, 2013

That would be a monopoly on computer OS', Mac and Windows would be owned by the same corporation even though they are different. While there is Ubuntu and Linux, their percentage of the market isn't enough for a deal like this to be allowed by the government.

22. Loubielou

Posts: 603; Member since: Jul 11, 2012

Just can"t see this Happening,as Microsoft are trying that hard to be like Apple an succesful in the computer an mobile,Why?would Apple want to Help someone they are Miles away ahead of someone

18. dratomic

Posts: 483; Member since: Oct 09, 2013

what is he smokin?! this is media's fault. that report every bums comment on tech companies as analist

14. makio9

Posts: 48; Member since: Jul 23, 2012

I wonder if it would be like cars and then nobody would buy Apple anymore because it's "just a Microsoft car" i mean computer.

13. makio9

Posts: 48; Member since: Jul 23, 2012

Over Jobs dead body...oh wait. No disrespect intended but if these two companies keep swapping around head honchos then who's to say this isn't a realistic possibility.

12. Antonyjoseph

Posts: 217; Member since: Apr 06, 2013

If Elop is made CEO of MS this could happen. He will sell MS to Apple like he sold Nokia to MS.

21. sianto

Posts: 65; Member since: Dec 11, 2013

True, but then it would/could kill Google like one big patent troll! (If Elop doesn't get Apple CEO then)

27. tasior

Posts: 265; Member since: Nov 04, 2012

If Elop would apply the same strategy, he applied to Nokia, this could happen. That would mean dropping most of things they're good at eg. Windows or Office, and switch entirely to mobile market. After few years Apple would buy MS for 5-8 bilions...

11. Kishin

Posts: 706; Member since: May 30, 2013

Nothing is Impossible anymore

8. jiezel91

Posts: 67; Member since: Jul 28, 2011

While this is outright absurd, I wouldn't discount the slightest of possibility for this to happen. For one, Motorola is among the pioneers in mobile, and look at Motorola now, already owned by Google. Nokia, and Blackberry used to be the "creme of the crop" of smartphones, fast forward and now they are struggling long and hard. It only implies one thing, the tech industry has been very much unforgiving these days that anything can happen overnight.

19. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

The difference with the Motorola/Google merger is that Google is in the software, search, and advertising field, and Moto is a hardware manufacturer. Apple & MS are basically in all the same fields, personal computers, software & operating systems, media, & mobile phones and tablets. It would basically turn the home and mobile computing landscape into a duopoly, and we've seen how that went down with #2 AT&T and #4 T-Mobile trying to merge.

7. kanagadeepan

Posts: 1291; Member since: Jan 24, 2012

I wonder what those Analysts were sm0king?

6. thebrandonlogan

Posts: 11; Member since: May 21, 2013

For anyone to even think the government would allow this is laughable.

5. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I think federal regulators would have a problem with it.

4. cc3493

Posts: 158; Member since: Jul 06, 2013

I actually think they would work very well together. Both of them (MS and Apple) are very software strong. They both prefer optimisation (and making one main product) compared to other companies which release a multitude of products. (e.g., surface, iphone, macbook etc.) They are both USA companies. They both engage in heavy patent trolling (which honestly i dont mind) and they are very strong in the software department. They also go for simplicity and minimalism compared to an amass of features. Maybe they might not merge, but they might work together.

10. Dowson unregistered

Honest comment, 100% with you brody

3. Pattycakes

Posts: 22; Member since: Oct 20, 2013

No. Won't Happen.

15. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Yup. They hate each other. (Not as much as Google, but still) IDK about M$, but Apple is doing so well (sales, satisfaction, loyalty) that they have zero reason to merge with M$.

2. pongkie

Posts: 663; Member since: Aug 20, 2011

well if MS manage to kick tim and replace him w/ elop. but that wont happen

16. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Elop is busta, you know?

1. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

If this is really possible, that means Nokia will be free and they can make a comeback with Android phones, or they can make Symbian reborn and merge it with Android.

9. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

What you are saying is may be possible, but the merger looks difficult or nearly impossible. Has he (the analyst) drunk or what? Previously also these type of rumours came but Apple is now in quite good condition.

17. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

M$ is in trouble, but Apple is one of healthiest, maybe most healthiest tech company in the world.

20. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Apple did not Micro$oft in the 2000's that Micro$ oft did to Apple in the 1990's. Apple came out with market-dominant products like the iPhone and iPad, and Microsoft tried to "compete" with them. First, they mocked them. Then, they copied them. Then they tried to out-Apple them by marketing their products as superior. All the while, they failed to understand that Apple's products were more than the sum of their parts. They had become household names. No one went shopping for a tablet. They looked for an iPad or a suitable alternative. Few looked for a smartphone---they looked for an iPhone or something like it. And Microshaft is still at it with their ridiculous Surface and and generic Windows tablet ads. But those are disaster, too, because Windows isn't sexy. M$ is in the unenviable position of having to advertise third party products that run its Windows, while at the same time eating the lunch of its hardware partners by offering products like the Surface. What Microsoft SHOULD do (now that Monkey Boy is gone) is focus on Windows, Office and the xBox. They should kill all other hardware. They should totally redesign Internet Explorer to make it fast and secure. They should focus like a laser on UI and under-the-hood improvements. They should become on the of the dominant developers for Apple's iPad and iPhone, as well as Android. They should totally bail on Windows Phone. They'd make money hand over fist.

23. ady_lad

Posts: 83; Member since: Jul 17, 2013

Mate, a Surface Pro is miles better than any iPad ever built, while Surface Pro is a tool, a very useful one...iPad is a lot less practical.

24. pookiewood

Posts: 631; Member since: Mar 05, 2012

What a ridiculous comment. First calling Steve Ballmer monkey isn't cool. He's had nothing but successful quarter after successful quarter. Even with huge missteps like the over priced original surface launch. Funny how you mention MS copying Apple but you fail to mention how Apples latest phone OS takes a little of Androids features and mixes it with the IMO sexiest OS of them all Windows Phone's metro. Apple went front Fisher Price icons to modern flat. They shouldn't kill the Surface. They just need to price them to compete.

26. Finalflash

Posts: 4063; Member since: Jul 23, 2013

For once I actually agree with you. MS should focus on software, which is what they were good at before they diversified into a thousand different failures. Xbox even has been largely a money pit for them because once again hardware isn't their thing. You have to know your strength and play towards it not away from it. Apple does a bit of both and the reason they succeed is because they are focused on the mix of hardware and software. Their software isn't exactly the most advanced and their hardware isn't the top of the line, but the harmonious mix of the two provide just as much value as the extremes. Too bad only MS doesn't seem to get it, stop copying other's strategies and make your own.

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