Analyst: Microsoft is considering a cut in Windows RT licensing fees

Analyst: Microsoft is considering a cut in Windows RT licensing fees
How can the Microsoft Surface RT better compete with low priced Android tablets? Consider that the Google Nexus 10, which has the highest resolution 10 inch screen in the industry, can be purchased starting with a price about $100 less than the Surface RT. Brian White of Topeka Capital Market has told his clients that Microsoft is considering a cut in licensing fees in Windows RT which would make Windows RT tablets cheaper. White believes that with the licensing fee reduction, Windows RT tablets could see a price cut in the range of 35% to 40%. That should make those tablets much more competitive.

Last week, Microsoft made some changes to its Windows 8 hardware certification guidelines that could allow manufacturers to build tablets using Windows RT but with significantly lowered resolution requirements. This would allow manufacturers to build a 7 inch Windows RT tablet. But that happens to be exactly where most of the low priced Android tablets live. And not only do slates like the Google Nexus 7  and the Amazon Kindle Fire live in that zip code, the Apple iPad mini and it's 7.9 inch screen would be considered competition in that area as well. Perehaps the crew in Redmond should just see how well the licensing fee cuts work on the 10 inch tablets before targeting those 7 inch slates

source: BGR



1. anywherehome

Posts: 971; Member since: Dec 13, 2011

they should have asked me a year before: Windows RT = fail Chrome OS = fail Google TV = fail till it is merged with Android with the whole ecosystem with great remote control API but integrated in TVs WP = smaller fail (steady 2 % but why not? :) Windows Pro = fail (unless they cut price) Tizen = sure fail Web OS = great OS but was a sure fail everyone knew it :)

4. tigermcm

Posts: 861; Member since: Sep 02, 2009

whats not a fail than hmmm? apple? firefox? ubuntu? blackberry?

9. anywherehome

Posts: 971; Member since: Dec 13, 2011

why? I have reasons for what I wrote, I have no reason to write firefox will fail.....but Firefox will be slowly failing, is slowly failing :) ubuntu fail? why? ;) you should think a little :)

6. yero789 unregistered

Windows 8 Pro is really cheap compared to Windows 7 prices! :D

8. anywherehome

Posts: 971; Member since: Dec 13, 2011

W8Pro for 400 dollars? where??? thank you :)

10. anywherehome

Posts: 971; Member since: Dec 13, 2011

I mean Windows 8 Pro touch PC directly from Microsoft, not just OS

2. irwan92

Posts: 49; Member since: Feb 12, 2013

so who are u to be asked about such thing?

3. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

It's an internet commentary forum... One may as well ask who are you to be asking him/her who they are to be asked about such things.

5. tigermcm

Posts: 861; Member since: Sep 02, 2009

it seems every tablet article has to talk about is the resolution more important than functionality?

7. jedpatrickdatu

Posts: 169; Member since: Jan 24, 2013

This is the right move. One of the main reasons Windows RT tablets bombed is that the new OS doesn't have a solid reputation yet and the exorbitant price kept most consumers from trying it out. It works with Apple because though their products are overpriced, they are already a trusted brand. Cheaper Windows tablets would help them buil a similar reputation.

11. daniel_bargs

Posts: 325; Member since: Nov 27, 2010

Windows RT is such a failure! Windows 8 Pro is the best Windows yet.

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