Analyst: Apple iPhone sales face ten years of "malaise" after next year
The analyst says that after next year, consumers will start to "drift away" from the high prices Apple charges for its handsets. He also says that lack of new hardware features, and the closing of the performance gap between the iPhone and other high-end models will make it difficult for Apple to hike iPhone prices in the future.
According to Uerkwitz, "The risks to the company (Apple) have never been greater. We believe Apple is about to embark on a decade-long malaise." Another analyst, James Cakmak form Monness Crespi Hardt says that "Apple won’t have it easy again for a while, if ever." He bases that on longer upgrade cycles, new focuses on VR and AR and competition from Google and Amazon.
Another trend that could take a bite out of Apple is one that Apple is actually now a part of. From 2015 to 2020, IDC expects the used smartphone market to triple. Earlier this month, Apple started selling refurbished iPhone units through its online store. Prices are about $100 lower for these previously used models.
source: Marketwatch via NYPost