Apple and Google are the top two most valuable brands in wireless tech

Apple and Google are the top two most valuable brands in wireless tech
Quick. Name the most valuable brand name in the world. Apple? nope. Google? That answer is so 2018. According to the 2019 BrandZ Top 100 Most Valuable Global Brands rankings computed by WPP and Kantar, Amazon is the most valuable brand with a value of $315 billion. Since the report considers Amazon to be a retailer, Apple is the leader among tech brands just edging out Google with valuations of $309.5 billion and $309 billion respectively. Google was the most valuable overall brand last year.

Besides Apple and Google, other wireless giants in the top ten include Microsoft (#4, valued at $251.2 billion), Facebook (#6, $159 billion), and AT&T (#10, $108 billion). The value of Microsoft's brand rose 25% from last year while more modest gains were seen for Apple (+3%) and Google (+2%). The value of brands in the tech sector rose 4% on an annual basis while telecom providers saw their brands increase by 1%.

Looking at the remaining names on the list, those with a connection to the wireless industry include Verizon (#11), Xfinity (#20), T-Mobile (#25), China Mobile (#27),  Intel (#36), Samsung (#38), YouTube (#39), Instagram (#44), Adobe (#45), Huawei (#47), Vodafone (#49), LinkedIn (#58), Xiaomi (#74) and HP (#93).

Xiaomi made the Top 100 for the first time at number 74. The brand is estimated to be worth $19.8 billion. Among the fastest rising brands, Instagram led everyone with a 95% year-over-year increase that took the valuation of the Instagram name to $28.2 billion. Adobe (+57% to $27.9 billion) and LinkedIn (+46% to $22.8 billion) also were among the brands having the largest increase in value from 2018 to 2019.

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9 Comments

1. iushnt

Posts: 3083; Member since: Feb 06, 2013

How did Samsung fall that much?

2. IAMBLCKJ3ZUS

Posts: 401; Member since: Sep 29, 2015

Google is android a Samsung sell is a Google sell. That's the problem with Android, in the end, Google Apps still installed on a wireless device. Plus google home and much more. Samsung is a pioneer of hardware, not wireless tech.

3. sgodsell

Posts: 7028; Member since: Mar 16, 2013

Umm, last time I looked Google owns YouTube, so why is that not under Google. Instead it's separate at #39. That does not make sense at all. But this is Kantar, which looks to pull stuff out of their butts in the first place.

6. iloveapps

Posts: 715; Member since: Mar 21, 2019

Butthurt because he’s innovative Samsung is lagging in every survey. Anyway, here in PA, Samsung always on top In surveys even if it sucks.

8. Vancetastic

Posts: 951; Member since: May 17, 2017

Butthurt because he’s innovative? That’s a weird reason.

5. iloveapps

Posts: 715; Member since: Mar 21, 2019

Must be sad for Samsung. With all their efforts and fans can’t make to the top 10.

7. vgking9699

Posts: 171; Member since: Mar 01, 2019

It’s cuz just cuz Samsung sells more phones than Apple, it doesn’t mean they are selling mostly their high end flagship models cuz they aren’t Most of the phones they sell are much older models It’s proven simply by the records than show only like 10% of android phones are on the newest version of the android os, which means most users are using older versions which are older phones or lower end models that don’t get updated yet Same with huawei phones, most are non flagship models, otherwise more users would be using newer android versions cuz they’d come preupdated

9. hemedans

Posts: 750; Member since: Jun 01, 2013

Do you guys understand its brand value and not profit or revenue, most of Samsung business is B2B, they sell ram, storage, manufacture displays and other chips etc. B2B model doesnt account much in brand value.

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