Amazon Kindle Fire impressions grow at a stunning rate, Android loses share in November
![Amazon Kindle Fire impressions grow at a stunning rate, Android loses share in November](https://m-cdn.phonearena.com/images/article/24947-wide-two_350/Amazon-Kindle-Fire-impressions-grow-at-a-stunning-rate-Android-loses-share-in-November.jpg?1324387560)
The Amazon Kindle Fire showed impressive growth in the first weeks of its availability with impressions on Millenial’s US ad network growing by the whopping 19% on average daily.
At such a rate, the Fire outpaces the iPad’s growth, but even with such tremendous popularity of Amazon’s Android-based tablet, Google’s platform recorded one of its biggest slides going down to around 50%. iOS and, surprisingly, RIM’s BlackBerry platforms both grew in return in November.
![Amazon Kindle Fire impressions grow at a stunning rate, Android loses share in November](https://m-cdn.phonearena.com/images/articles/50796-image/Millennial-nov-DeviceOSmix.jpg)
On the manufacturer side of things, Apple reined supreme with a 25.7% piece of the pie. The biggest loser there was HTC with its share tumbling to only 12.6%, down from 18.1% in October. Runners-up to Apple were Samsung with 17.5% and RIM with 14.6%.
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