The Amazon Kindle Fire showed impressive growth in the first weeks of its availability with impressions on Millenial’s US ad network growing by the whopping 19% on average daily.
At such a rate, the Fire outpaces the iPad’s growth, but even with such tremendous popularity of Amazon’s Android-based tablet, Google’s platform recorded one of its biggest slides going down to around 50%. iOS and, surprisingly, RIM’s BlackBerry platforms both grew in return in November.
Android however is still an undisputed leader capturing half of the market, followed by iOS with a healthy 30% and BlackBerry with 17%. Together, the three platforms occupy 97% of all the impressions on Millenial’s ad network.
On the manufacturer side of things, Apple reined supreme with a 25.7% piece of the pie. The biggest loser there was HTC with its share tumbling to only 12.6%, down from 18.1% in October. Runners-up to Apple were Samsung with 17.5% and RIM with 14.6%.