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After just four months, HTC's top global communications executive leaves

Posted: , by Alan F.

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After just four months, HTC's top global communications executive leaves
Considering HTC's lack of focus when it comes to marketing its product lineup, word that the Taiwan based manufacturer has lost its PR chief after just four months has to be considered bad news. In June, Lorain Wong joined HTC as Vice President and head of Global PR, Corporate and Internal Communications. But according to HTC's CMO Ben Ho, Wong has left HTC because of personal reasons.

It has been a game of musical chairs for HTC in the corporate suite as six senior executives have left the company in the last 30 months, including a CFO and a CMO. Three members of the PR team have left the company in the last two years. Before she departed, Wang told the media that the most challenging times were coming as HTC planned on refining its marketing message.

The company recently reported its first quarterly operating loss in its history. While the HTC One has been the company's most popular model in years, HTC has had trouble marketing the phone. The company is in the midst of an advertising campaign that features actor Robert Downey Jr., who is rumored to be receiving $12 million for the spots. If the initial ads are any indication, it looks like a giant waste of money for HTC.

source: Bloomberg

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posted on 18 Oct 2013, 11:12 4

1. Googler (Posts: 813; Member since: 10 Jun 2013)

Too many C--'s going when the one that needs the boot is the CEO.

posted on 19 Oct 2013, 21:57

34. chocolaking (Posts: 495; Member since: 22 May 2012)

When there C-- whatever isn't making the number any better..
they should go. what's the need of them ? they gets most of the paycheq and not doing jack sxhit..
why not let the youngs rebuild the lost with less than 50% of cost.

posted on 18 Oct 2013, 11:13 5

2. mr.techdude (Posts: 571; Member since: 19 Nov 2012)

I love HTC but I hated from the beging with a great big passion as to why the waste of huge cash to Robert, this is not a good sign and hope lenovo buys out HTC.

posted on 18 Oct 2013, 11:15

3. PapaSmurf (Posts: 10457; Member since: 14 May 2012)

Poor HTC. I personally think the best device they ever made was the Nexus One. Hopefully they can find a new C--.

posted on 18 Oct 2013, 12:36 4

9. Shatter (Posts: 2036; Member since: 29 May 2013)

Old htcs were good the new ones are bad.

posted on 18 Oct 2013, 12:45

11. reckless562 (banned) (Posts: 1153; Member since: 09 Sep 2013)

best device was the og Evo 4G, as it brought UNLIMITED uncapped broadband speed to my phone, which i could go to my cousins hous who didnt pay his internet bill (and gas bill, lol barely had electricity.....college) and WIFI hotspoted the PS3 to my phone to play Call of DUTY, update NBA2k whatever, N playBattlefield 3. Pullin internet out my ass ppl....lols Iphone BARELY got 4g LAST YEAR lmao!!!!

posted on 18 Oct 2013, 12:56 3

17. PapaSmurf (Posts: 10457; Member since: 14 May 2012)

Data with Sprint is the same as using AOL back in 2000. The two are the worst experiences possible.

Evo 4G was an amazing device at the time, but the Nexus One hands down was the best phone they've ever made. The 1GHz Snapdragon chip and Android 2.1 was unheard of at the time all packed in a beautiful, heavily constructed body.

posted on 18 Oct 2013, 13:18

18. reckless562 (banned) (Posts: 1153; Member since: 09 Sep 2013)

mabey in ur market, but i live in Los Angeles county, and had Broadband speeds with Sprints Wimax 4g.... hell my pull out of my ASS internet connection was faster than most ppls sorry ass at&t DSL the got CONNED into bundling with, for of all the inhumanity, at&t UVerse.... lols

posted on 18 Oct 2013, 16:19

23. papss (unregistered)

Sorry but most agree that wimax is crap and most hate sprints terrible service and worse than that they get no love from phone mfg with exclusives.

posted on 19 Oct 2013, 04:05

28. reckless562 (banned) (Posts: 1153; Member since: 09 Sep 2013)

exclusives?? i dont care bout those as long as i get the good flagships honestly, but thats not relavant, as i jus bought an immaculate galaxy S2 for $100 on craigs list.......just to stay on WIMAX kuz sprints LTE isnt everywhere yet in the SOcal area yet, jus the LA metro area.
but in la county tho WIMAX is great, penatrates buildings ok even. so yea, i know the roll out should have been better but it was 1ST, and here in LA where i live it rocks. n sprint has good coverage here for voice too, but it Blows in HILLY areas. i live in a hilly area and they had to send me a signal booster through my broadband, but everywhere else....... sprint works great :) oh.... and its UNLIMITED!!!! NO CAPS HERE!!! why do you like being in a data cage??

posted on 18 Oct 2013, 17:55

25. PapaSmurf (Posts: 10457; Member since: 14 May 2012)

WiMAX was the sportiest thing I've ever seen. Full bars of 4G in one spot, three steps over 2 bars of 3G. Wtf?

posted on 18 Oct 2013, 19:08 1

26. woodshop20 (Posts: 459; Member since: 14 Sep 2013)

Spottiest is what you mean, I think?

posted on 19 Oct 2013, 06:16

29. reckless562 (banned) (Posts: 1153; Member since: 09 Sep 2013)

what market are you in?

posted on 18 Oct 2013, 13:53

21. Googler (Posts: 813; Member since: 10 Jun 2013)

I owned the G1, N1, and G2, in that order. Of the three, I'm partial to the G2 because of the keyboard and the app storage space was really good. Never could figure out why the G1 and N1 had such horrible app storage.

posted on 18 Oct 2013, 11:37

5. bumstah (Posts: 14; Member since: 08 Oct 2013)

Bad news for HTC. Hopefully they can bounce back from this.

posted on 18 Oct 2013, 11:40 1

6. Joshing4fun (Posts: 1237; Member since: 13 Aug 2010)

It's alright guys I got this. I'll take the job HTC!

posted on 18 Oct 2013, 11:56 6

7. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)

serves you right for being a bad company to the people buying your phones

posted on 18 Oct 2013, 12:07 5

8. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

I feel sorry for her and would leave too. She probably gets the blame for not marketing properly when it reality the s**t engineers and quality control are the main issues.

Too bad HTC and their fans refuse to believe that it isn't marketing.

posted on 18 Oct 2013, 12:39 2

10. terabyteRouser (Posts: 457; Member since: 18 Oct 2011)

You commenters are delusional. The only significant mistake HTC had was failing to create a brand before Samsung did—the Galaxy series.

posted on 18 Oct 2013, 13:27 1

19. Navaid (Posts: 46; Member since: 05 Sep 2013)

They still haven't ;D

posted on 18 Oct 2013, 13:57 2

22. Googler (Posts: 813; Member since: 10 Jun 2013)

What? First Android phone, first Nexus, and first 4G phone. If they couldn't pick that up and run with it, they deserve to fail. And while on topic, the EVO was all over the advertisements but very little marketing since for their followup phones.

posted on 19 Oct 2013, 06:27

30. reckless562 (banned) (Posts: 1153; Member since: 09 Sep 2013)

evo 4g LTE was great, buuuttt...... no 4G LTE support in a true major market lead to its downfall

heres the link to why sprints LTE network is SOOOOOOO behind Verizon

why? HUAWEI..... a chinese telcom company, one of 3 capable of building a 4G LTE network, the other two are euro companies, was handeling sprints 4G LTE network, but was BLOCKED by FBI n other US agencies because of fear that theyed b able to spy on secure comms, because they built the network. so Govt steped in n told Sprint they couldnt have HUAWEI build their LTE network... THATS y they lagg so far behind verizon in their LTE roll out

posted on 19 Oct 2013, 14:02 1

32. Googler (Posts: 813; Member since: 10 Jun 2013)

What led to the EVO's downfall was a major failure of HTC to follow it up with equal or better phones. The EVO 3D was nothing but a gimmick and the EVO Shift shouldn't even had the EVO name, wasn't even close to the OG version.

Agree on Sprint though. I was on T-Mobile and converted to Sprint when a co-worker told me about the sign up deals. A year and a half later I took an early contract penalty and went back to T-Mobile. Sprint's Wimax is a joke compared to T-Mo's HSPA+. No plans to ever go back to Sprint or use CDMA for that matter.

posted on 19 Oct 2013, 18:30

33. reckless562 (banned) (Posts: 1153; Member since: 09 Sep 2013)

those phone were still Wimax devices. the 3D was kinda cool if u knew HOW to shoot a 3D shot or Movie. thats why the first movies CONVERTED to 3D in theatres SUCKED so much n there wasnt any 3D really.
youd need a lil work shop and/or acompaning software to Learn to get the most out the Evo 3D's cameras, to Learn the tecqniques, which are simple anyway.
n the shift did kinda suck, it was for keyboard heads. the TRUE followup, 4g EVO LTE, again..... NO NETWORK for phone :( did u even watch the "60 min" link i put???

and HSPA+ is still 3g, just upgraded tower modules, its what it should have been in the FIRST place. so its not a True NEW 4G tech for phones, like LTE is, which barely got counted anyway. Wimax was 1st n it kicks ass IF its in ur area properly. like Los angeles county, orange county, n some of san bernadino and riverside counties, also san diego.

posted on 18 Oct 2013, 13:40

20. rareraul (Posts: 1; Member since: 18 Oct 2013)

Htc really just needs to shorten their line of products down to 3 and market them really good, once that is done I guarantee they'll see a sales boost. Its not the product its the presentation.

posted on 18 Oct 2013, 16:27

24. AfterShock (Posts: 3698; Member since: 02 Nov 2012)

IMO, They became complacent, lackluster and off course with Chou at the helm.
They once made decent phones, I've a drawer full, most shared same fait and were forgotten by HTC, then myself.
Many were never advertised, and largely went by unnoticed by masses.
They now are just rearranging deck chairs on their own Titanic.

posted on 18 Oct 2013, 21:12 1

27. Alex123 (Posts: 241; Member since: 17 Oct 2012)

Its ultrapixel camera and short life battery are the main selling point to pull HTC down.
Not all of the users know clearly about tech that the company included in the phone. The One should have been selling more and more than what it did if the camera was with 16mp as found on the Titan II and also included OIS to bring better low light capture.

posted on 19 Oct 2013, 06:28

31. reckless562 (banned) (Posts: 1153; Member since: 09 Sep 2013)

freaken ultra pixel

posted on 20 Oct 2013, 03:04

35. Larry_ThaGr81 (Posts: 449; Member since: 26 May 2011)

Seems as though they are marketing to those that are still supporters of their products. They would probably have more success if they go back to the drawing board and figure out what they've done over the past few years to lose the support of so many customers.

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