Ads in VR might soon be a thing, thanks to Google

If you've never heard of Area 120, you're not alone. It's a program by Google that supports small internal teams and helps them build new innovative projects. Area 120 was started in March 2016, and it has yet to prove its worth, but a certain project from the workshop might hold the answer to a very serious question for VR developers.

With VR platforms still being largely unexplored and limited in terms of audience, it's only natural that a lot of developers shy away from them. The fact that solid monetization methods have yet to be defined for VR content doesn't help either.

Google's Area 120 might have a solution to that, however. Big G's workshop has produced a project that might allow VR developers monetize their content the old-fashioned way – with adverts.

As you can see above, the project provides users with a small cube in VR. As Google explains it, “by tapping on the cube or gazing at it for a few seconds, the cube opens a video player where the user can watch, and then easily close, the video.”

This appears to be a rather non-intrusive format, as users are free to choose to just ignore the cube and don't interact with the ad at all. This is exactly what Google is aiming for – a format that's easy to implement for developers, while also being helpful and non-intrusive for users. Big G is aiming this feature towards the Cardboard, Daydream, and Samsung Gear VR platforms for now.

VR developers can already apply for an early access to the project. Google has prepared an early-stage SDK that should make implementation a bit easier. So, if you're a developer and you're interested in checking it out, follow the source link below.

source: Google via AndroidAuthority



1. Iodine

Posts: 1478; Member since: Jun 19, 2014

Anything google does from toilets trough googles to phones has been done with that single purpose in first place - serve tons of ads. That's why they will never make a truly great product aggain.

3. RebelwithoutaClue unregistered

Googles? What are those? And remember that it is up to the app developer to incorporate ads or not. To get paid for the content they deliver. App developers can already serve ads within their VR apps, there is no stopping that, Google might as well provide them a platform where Google gets a piece of the pie.

4. sgodsell

Posts: 7202; Member since: Mar 16, 2013

Iodine is a well know iPhone user. I guess he doesn't know to much about VR, especially when Apple themselves don't support VR. But he should have know that the most popular apps are all free. Even on iOS, and those apps get a lot of revenue from, you guessed it ads.

2. QuadFace

Posts: 179; Member since: Aug 19, 2013

I was hoping they will have a fully paid OS so that you won't see any ad.

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