AT&T's sales numbers for the quarter suggest iPhone 8 sales are not beating any records

AT&T has reported slower sales and 900,000 fewer smartphone upgrades for the past quarter, which includes more than a week of iPhone availability.

Historically, iPhone sales are strongest in the first days of availability and in the Holiday quarter, so this is clearly a troubling sign. While AT&T does not break down unit sales by model, the iPhone has been the dominant phone on all US carriers in the past few years, so this clearly has a lot to do with lower demand for the iPhone 8.

This can be explained in many different ways: the trend is for less people to upgrade recently as the smartphone market matures. But also, it's not hard to understand why many people are not buying the new iPhone 8: after all, in just around 3 weeks, the Apple iPhone X is expected to finally be available for purchase.

The $1,000 iPhone X is the 10th anniversary iPhone and features a new edge-to-edge screen (with a notch), an improved design, a new gesture-based navigation and Face ID in place of the Touch ID.

source: Bloomberg

Related phones

iPhone 8
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256GB
  • Battery 1821 mAh(14h talk time)



1. haruken

Posts: 311; Member since: Nov 06, 2013

Mediocrity is rightfully losing.

2. BuffaloSouce unregistered

Or like they sated in the article, people could be waiting for the X....

31. MasterAlchemist

Posts: 56; Member since: Oct 14, 2017

iPhones simply last too long. Still using a 5s..... And Android? pft..

5. RevolutionA

Posts: 529; Member since: Sep 30, 2017

Whatever, Apple will be gaining in some or other way. go go go Apple

17. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

50M people?

20. piyath

Posts: 2445; Member since: Mar 23, 2012

Even before iPhone 8 Apple gain market share all over the world and I wonder why is that?? Lol People cannot be deceived by trolls like you anymore. They know what's cheap in quality and high in quality. Specs wise Android wins by specs for main stream consumer is like.......meh. They don't give a shit about what they can or cannot do on their phone. Rather they care about the quality, reliability and how they do things. Simply put, the user experience.

3. apple-rulz

Posts: 2198; Member since: Dec 27, 2016

Most people that are serious about getting a new iPhone are waiting for the X.

6. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

Or rather, less and less of a reason to actually upgrade. The 6S and SE are more attractive to those wanting to use iOS for the first time...

7. libra89

Posts: 2335; Member since: Apr 15, 2016

This and they also have a headphone jack...

12. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

The iPhone 8 and 8 Plus lack fast charging out of the box, and is according to some reports isn't any better than the competition's quick charging. The iPhone X is "top of the line" but has a clunkier interface and lacks a fingerprint scanner. Apple really doesn't care enough about even a product they care more about than their S-Models to include staple features, and won't likely bring them back period. So stupid.

16. Xilam unregistered

I understand there are a few people that like to have a wired solution - but if your statement is true (and may others on this forum that think 3.5jack is important) why did 7/7+had a better year than previous models? The lack of the “jack” did not hinder iPhone sales one bit - that means to me that it’s overrated. I haven’t used mine in years - and I had it on my old iPhone and android phones. $20 wireless “necklase” headphones have been a godsend for those who hate untangling wires. (And the ones about to post “quality” or “charging” commments - spare me, I’m fully aware of pros and cons - and I choose wireless! As many others! But yeah it’s not that the iPhone 8 lack of headphone jack - it’s the upcoming X. If that was true it would have been the iPhone 7/7+ that suffered - but it didn’t, it sold extreemly well.

18. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Because every cycle people with older phones who upgrade IOS, are forced to get a new one because your old one is so slow. Also I would say, every 2 years is a strong upgrade cycle for most Because in the US, every carrier has leasing plan that allow you to upgrade every 2 years at no cost So if You had an iPhone 6, your lease ran out at least after 18 or 24 months allowing you to upgrade to the 7 at no cost. Ever though of that? No because that wouldn't jive with the fact every one thinks everyone is waiting for the iPhone X. Well just remember, after the I phone 8 and X were announced, S8 sales went up. So many have an S8 now and sure many are waiting for the X. But for how long if it's delayed until Dec? Many will be getting more money like bonuses around the holiday, so for them it's perfect timing. But what about others?

22. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

The leasing option is the worst crap you can do. All the incentives goes to the carrier. You are basically paying full price for your phone but your carrier still owns your phone.

23. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

That is false. The payments on lease or finance all are based on the phones cost. If you choose an 18 month lease, they spread the phone cost over 24 months and you pay 12 months or 50% the retail cost. Then you upgrade. It's for people who woukd normally buy a phone. You still pay the same. So how is it a ripoff? On TMO's Jump, you can upgrade 3 times a year to any phone you want, you simply bring back the one in mint condition. I can . They own the pjone until you pay it off. What's so bad about that? If I wanted a new phone every year. It means I can own at least 2 phones for the full retail price of one. The carriers make money from providing you services. They have already paid for the phone and are only charging you what it woukd on retail. Come on man!

26. L0n3n1nja

Posts: 1603; Member since: Jul 12, 2016

You pay monthly for the phone, once its paid for keeping your phone longer than 2 years lowers your bill.

21. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

I got an 8 for my dad, he can’t tell the difference from his 6S other than that shiny glass back.

4. roldefol

Posts: 4745; Member since: Jan 28, 2011

I wonder how the now-cheaper iPhone 7 is doing relative to the 8.

8. darkkjedii

Posts: 31764; Member since: Feb 05, 2011

Not surprised at all. The X is the much better option.

9. j2001m

Posts: 3061; Member since: Apr 28, 2014

Yes but you be all unable to get one for months, Apple are doomed

13. roldefol

Posts: 4745; Member since: Jan 28, 2011

If they can't get the X out by the holiday season, then yeah, it looks pretty bad. It's very unlike Apple to announce a hot product and then not sell it within like a month.

15. tedkord

Posts: 17512; Member since: Jun 17, 2009

They announced the watch like six months before it was available.

19. roldefol

Posts: 4745; Member since: Jan 28, 2011

Well, that was silly too. But also different - flagship iPhones are where Apple makes the most money. People know the X is the real flagship this year.

10. j2001m

Posts: 3061; Member since: Apr 28, 2014

Also the x show how crap the other iPhone are in design and screen and so on, making it now ver clear to buyer of the iPhone they buying a crap phone

11. sleepypandaeyes

Posts: 408; Member since: Apr 12, 2015

Combination of Apple users awaiting the IPhone x and the fact that the iPhone 8 is not even an incremental update, more of a two step. They could of at least made it Amoled, bundled in a fast charger, make wireless charging fast and changed the design a bit more then just materials. Any other OEMs make that effort then why shouldn't Apple especially when you continually charge a premium. At least the iphone x looks like it is worth it

14. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

It pains PA to tell the truth. The real truth is the reason no one wants the iPhone 8/8+, is because they used the same design 4 times in a row. And if you have a iPhone 6/6S/7 and their "plus" variants, the iPhone 8 brings nothing new to the table. List of reasons why the iPhone 8 isn't selling, that PA won't admit to: 1 - Same design for 4 years in a row 2 - Higher price with no real physical change to the phone 3 - New phones support wireless charging. But with a price increase, Apple still doesn't include a fast capable charger; which means buyers have to spend an additional $60+ to buy a fast capable charger and proper cable and adapter. 4 - iOS 11 brings nothing new to iOS for the iPhone vs the iPad, and some changes in the UI actually makes doing simple steps be a longer process. 5 - PA has a Apple fan base ears to tickle. 6 - Many are waiting for the iPhone X. But not every iPhone owner is planning to buy the iPhone X. 7 - They all bought a Galaxy S8/8+. PA recent posted an article saying though S8 sales had started slow vs the S7, now they have picked up. This happen right after the iPhone 8/X announcement. Even though Apple would have pre-order sold 10-15M phones, this time they aren't and all 15M of those peoples aren't waiting for the iPhone X. The claim that the smartphone market has matured to me is BS. 7 billion people in the world, only 3B have a phone. There is a market of a billion people who can get a phone who simply don't. No one is interested at least in the iPhone 8, which should have been called the 7S. And no one is in a hurry to spend $1000 on the iPhone X either. Apple is about to get a crude wake-up call.

24. omnitech

Posts: 1131; Member since: Sep 28, 2016

This is actually shockingly sold out where I am. Messed up.

25. Chuck007

Posts: 1419; Member since: Mar 02, 2014

Let's put it this way - if I wasn't looking for a smaller replacement for my iPhone 7 Plus I would've never bought the iPhone 8. The camera improvements are what it is... hype and barely noticeable. iPhone 8 with iOS 11 is actually slower (can I say lag..) + clunkier than my iPhone 7 Plus with iOS 10. I've always been an Apple fanboy but I think it'll come to an end early next year. Marketing flashiness aside what do they have nowadays? It used to be their software was noticeably smoother than Android with their impeccable optimization. Now they're going backwards when Android makers are catching up to the point it's no longer a major selling point. If Apple doesn't improve I don't think I'd ever get an iPhone ever again. Really disappointing.

30. DJ349

Posts: 3; Member since: Dec 07, 2011

There is barely any differences between the iPhone 7 and the 8. anyone coming from a 5s/SE/6/6s could be fine with the 8, but those with the iPhone 7 will barely notice a difference. i have the 7 plus and i can personally say that it is very hard for me to justify upgrading to the 8 plus when i want to upgrade. The iPhone X might be worth it coming from the 7, but the price will determine it's success in the market. iOS 11 has made my iPhone much slower than with iOS 10. Like some other's, this may be my last iPhone for a long time.


Posts: 130; Member since: Mar 09, 2017

People are just interested in buying iPhones X becoz of it edge edge screen, things they could do better in iphone 8+ and 8 -Bigger battery 3000mah -USB type C port far 20/gb far transfer speed -Screen to body ratio 72% with touch ID -atleast 12W iPad charger 5.2V-2.4A charger in a box -170grams weight far+ model and 135grams far standard -$700 far 64Gb iphone 8+

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless