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AT&T's sales numbers for the quarter suggest iPhone 8 sales are not beating any records

By Victor Hristov

Updated: Oct 13, 2017, 12:03 PM

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AT&T's sales numbers for the quarter suggest iPhone 8 sales are not beating any records

AT&T has reported slower sales and 900,000 fewer smartphone upgrades for the past quarter, which includes more than a week of iPhone availability.

Historically, iPhone sales are strongest in the first days of availability and in the Holiday quarter, so this is clearly a troubling sign. While AT&T does not break down unit sales by model, the iPhone has been the dominant phone on all US carriers in the past few years, so this clearly has a lot to do with lower demand for the iPhone 8.

This can be explained in many different ways: the trend is for less people to upgrade recently as the smartphone market matures. But also, it's not hard to understand why many people are not buying the new iPhone 8: after all, in just around 3 weeks, the Apple iPhone X is expected to finally be available for purchase.

The $1,000 iPhone X is the 10th anniversary iPhone and features a new edge-to-edge screen (with a notch), an improved design, a new gesture-based navigation and Face ID in place of the Touch ID.

source: Bloomberg

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Victor, a seasoned mobile technology expert, has spent over a decade at PhoneArena, exploring the depths of mobile photography and reviewing hundreds of smartphones across Android and iOS ecosystems. His passion for technology, coupled with his extensive knowledge of smartphone cameras and battery life, has positioned him as a leading voice in the mobile tech industry.

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