AT&T's eco-friendly intiative asks accessory and device makers to trim on packaging

AT&T's eco-friendly intiative asks accessory and device makers to trim on packaging
AT&T is asking its partners that produce accessories for handsets on their lineup to make a transition to offer smaller and more eco-friendly packaging. So that means no more wasted extra paper content that some people tend to throw away without looking over and focusing on using less plastic in its packaging. Sometimes you really have to work on opening up an accessory packaging as its plastic casing makes it somewhat difficult in retrieving your newly purchased accessory; at the same time, it could deter thieves from attempting to steal its contents. Not stopping there, AT&T is also asking its handset manufacturers to  meet new environmental requirements it has enacted to go into effect immediately so that they can meet their goals by 2011. Suppliers will be required to reduce packaging – meaning that they must use non-petroleum based inks and utilize recycled materials for its documentations. Additionally, approximately 75 percent of new devices will need to be at least 65 percent recyclable so that they can be recycled easily as they are retired. When it comes to saving power,  AT&T is asking them to comply with the GSMA Universal Charging Solution that allows for a single and more energy-efficient charger. With that in mind, it's always nice to see that a wireless carrier is doing what they can by mandating these requirements to ensure for a better future starting now.

source: AT&T

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6 Comments

1. Fanboys Suck

Posts: 609; Member since: Dec 12, 2008

We can see that... our Moto Backflip is packaged in a box near the size of an iPhone box... Good for the environment... and business costs...

2. Mateo8326

Posts: 472; Member since: Jul 15, 2009

how is the backflip by the way?

3. Fanboys Suck

Posts: 609; Member since: Dec 12, 2008

It is actually pretty nice. I wasn't too optimistic about it, but we just got them in today (can't sell them till Sunday) and I would consider getting one. The keyboard is nice and large; the buttons feel good. The back track (on the back) is pretty neat. I am not sure how much use it will get, but it is a cool concept. The form factor is weird (keyboard and screen on outside of flip), but it is pretty solid to say the least. All in all, I am sure it will sell really well.

5. dha_george

Posts: 54; Member since: Jan 27, 2010

yeah we just got ours in too, it is actually alot nicer then i expected....hope i am one of the first to sell it in my market so i can get one as my cou device : )

6. gba2000

Posts: 49; Member since: Dec 28, 2008

I want to use it as a cou :(. Guess I should just wait for the desire!

4. DontHateOnS60

Posts: 872; Member since: Apr 20, 2009

Who cares. Recycle the damn cardboard. There, that's eco friendly. This is just another excuse for AT&T to give you zero accessories with a phone.

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