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AT&T to spend millions promoting safe texting with "it can wait" campaign

Posted: , by Alan F.

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AT&T has started a new campaign to try to get Americans to stop texting while driving. The carrier will spend tens of millions of dollars to promote its "it can wait" initiative and is asking everyone to make a commitment starting September 19th to no longer work their thumbs while working the steering wheel. The nation's second largest carrier wants drivers and supporters to go to the www.itcanwait.com web site to take a no texting and driving pledge and then share their promise with others via Twitter (#itcanwait).

"Distracted driving is an epidemic on our roadways, and we need people all across America to take action in their communities to help put a stop to it. I applaud AT&T for taking on this issue with the 'It Can Wait' campaign, and I thank them for helping to spread the word that no text or email is worth the risk."-Ray LaHood, U.S. Secretary of Transportation
AT&T's goal is to reduce the 100,000 automobile accidents that occur each year with injuries or fatalities due to someone texting while driving. "It can wait" means that any message you need to text, no matter how important it is, can wait until the driver is no longer behind the wheel. No text is worth dying for is AT&T's message and to get the word out, the carrier is willing to spend tens of millions of dollars. AT&T is also having its 240,000 employees take the pledge, and is working with television and music celebrities to get the message across to the public via TV ads, concerts, public appearances, Twitter and Facebook. Speaking of the latter two social networks, AT&T will advertise on them as well as advertising on television during high profile events. An online simulator at the www.itcanwait.com website will allow everyone to experience the danger of texting while driving. The carrier will also bring law enforcement, consumer safety groups and others into the promotion, while asking 1,000 of its suppliers to have their employees pledge not to text and drive.

A recent study done by AT&T shows that 97% of teens knows that texting and driving is dangerous although 75% say it is a common practice amongst their friends. 89% of them expect a reply from an email or text within 5 minutes while 77%  have seen their parents text and drive. The good news is that 89% of teens said an app would be an effective way to get them to stop driving and texting. AT&T's DriveMode app, developed by someone whose life was affected by texting while driving, is now available for Android and BlackBerry smartphones as a solution to the problem. Versions of the app for other platforms will be coming soon.
"Our goal is to save lives. I hear from far too many people whose lives have been forever changed by a texting-while-driving accident, and together, we want to spread the word about how deadly a single text can be. Texting and driving should be as unacceptable as drinking and driving. We’re challenging everyone to take the pledge to never text and drive and to make it a lifelong commitment,” he said. “And we’re challenging all device makers and app developers to offer devices that come pre-loaded with a no-text-and-drive technology solution."-Randall Stephenson, AT&T Chairman
source: AT&T

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posted on 16 Aug 2012, 07:42 1

1. xXMAKESHIFTXx (Posts: 38; Member since: 28 Jul 2012)

It's like drinking and driving. We know its deadly and dangerous but it still happens. And a growing effect is texting and driving is against the law, as it shoes the same effect of swerving perhaps. Without these signs both are unnoticed, so in conclusion it will never stop. Haha just saying.

posted on 16 Aug 2012, 08:07

2. Jeradiah3 (Posts: 1121; Member since: 11 Feb 2010)

This is a great campaign!! im doing my part in not texting while driving and i hope that others do the same. I love what AT&T is doing and they're not doing it to boost sales, they're doing to save lives

posted on 16 Aug 2012, 08:21

3. InspectorGadget80 (unregistered)

AT&T can't stop all dumb teens or anyone from TEXT AND DRIVING they will still do it and eventually end up in a accident even my sister talk or text while driving. and i hate driving along side her while she's texting.

posted on 16 Aug 2012, 09:15 1

4. Astreo (Posts: 102; Member since: 05 May 2011)

but they can try. thats the point.

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