AT&T launches interactive “You’ve Got A Case” campaign on Facebook

AT&T launches interactive “You’ve Got A Case” campaign on Facebook
AT&T has started a new campaign on Facebook to promote some of its 4G phones. The “You’ve Got A Case” app accesses your Facebook profile to generate a customized video that allows you to “make a case” to your friends and family of why they should purchase you a new AT&T smartphone this holiday.

Will Arnett plays the part of an Internet lawyer named Kent Wesley who will be presenting your case. The app inserts your picture into the video as if Arnett’s character is actually referencing you. It also uses basic information from your profile to make witness testimonies appear tailored to you. Your choices of phones are the HTC Vivid, Samsung Galaxy S II Skyrocket, HTC Inspire 4G, BlackBerry Torch 4G, and Samsung Captivate Glide.

The app gives users the option to send the video via Facebook or email and all videos are optimized for both desktop and mobile devices. While it is difficult to imagine this app actually convincing someone to buy you a smartphone this holiday season, it does make a fun video that is sure to get a few laughs. You can head over to youvegotacase.com to start building your case.

source: AT&T via Mashable

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12 Comments

1. LewsTherin006

Posts: 140; Member since: Nov 18, 2011

um the iphone 4Gs is 4g, why isnt it on the list??? huh huh? it also has that siri app on it.

2. Astreo

Posts: 105; Member since: May 05, 2011

As big a fan of the iphone as i am i have to correct you. first, there is no iphone 4gs, its just Iphone 4S and while it is indeed 4G its not sold as such.

3. LewsTherin006

Posts: 140; Member since: Nov 18, 2011

i was totally joking. I know its a 4s and it has hspa+ support. and siri isnt a app. its a function on the phone.

11. speed4evr

Posts: 79; Member since: Oct 05, 2011

The iPhone 4S isn't a 4G device, its HSPA+. LTE is 4G not HSPA+, so the Galaxy S2 Skyrocket is a 4G device. 4G is determined by high download speeds, true 4G is based on bandwidth adn extreme up/down speeds.

4. networkdood

Posts: 6330; Member since: Mar 31, 2010

Iphone 4S is 14.4 HSPA+ - this is an ad campaign that does not involve apple - shocking, huh?

5. FromOSN

Posts: 7; Member since: Oct 27, 2011

AT&T is desperate smh

6. snowgator

Posts: 3621; Member since: Jan 19, 2011

This is a neat idea, and the devices being promoted makes sense. But once again, a campaign kicks off with no Windows Phones support. Makes me sad.

7. nickjjay

Posts: 79; Member since: Oct 10, 2011

I agree. We really need to see more Windows phone ads. People need to know how awesome they are.

8. Forsaken77

Posts: 553; Member since: Jun 09, 2011

I think once they can come out with dual-core and 4G then we'll see more of them. But until then, there's no WP7 device that can compete with a high end android... even that ugly blue Nokia phone ;)

9. snowgator

Posts: 3621; Member since: Jan 19, 2011

I basically agree with you Forsaken, except I believe they do not need to compete with high end Androids. They need to sell their differences and smooth experience. They have to build the brand, and you can not do that without promoting.

10. Forsaken77

Posts: 553; Member since: Jun 09, 2011

Well for people that are into the tech more than the OS, like myself, that rather have the most powerful phone regardless of OS, WP7 isn't an option. I've been wanting to get a WP7 phone in the worst way but the hardware just isn't there yet, and that's probably because the software isn't capable of supporting it yet. I believe their "Metro?" update will make the software compatible with dual-core and 4G. But as soon as there's a GS2 on WP7... I'm all over it.

12. corporateJP

Posts: 2458; Member since: Nov 28, 2009

AT&T should make a case for better customer service.

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