AT&T launches interactive “You’ve Got A Case” campaign on Facebook

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AT&T launches interactive “You’ve Got A Case” campaign on Facebook
AT&T has started a new campaign on Facebook to promote some of its 4G phones. The “You’ve Got A Case” app accesses your Facebook profile to generate a customized video that allows you to “make a case” to your friends and family of why they should purchase you a new AT&T smartphone this holiday.

Will Arnett plays the part of an Internet lawyer named Kent Wesley who will be presenting your case. The app inserts your picture into the video as if Arnett’s character is actually referencing you. It also uses basic information from your profile to make witness testimonies appear tailored to you. Your choices of phones are the HTC Vivid, Samsung Galaxy S II Skyrocket, HTC Inspire 4G, BlackBerry Torch 4G, and Samsung Captivate Glide.

The app gives users the option to send the video via Facebook or email and all videos are optimized for both desktop and mobile devices. While it is difficult to imagine this app actually convincing someone to buy you a smartphone this holiday season, it does make a fun video that is sure to get a few laughs. You can head over to youvegotacase.com to start building your case.

source: AT&T via Mashable

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