AT&T brings in NBA stardom for one of its newest commercials

AT&T brings in NBA stardom for one of its newest commercials
The motif of the commercials is the same, AT&T is pitching its Mobile Share Value plan, and what a family of four can pay for 10GB of data along with unlimited everything else.

While not competitive to T-Mobile’s rates, AT&T’s Mobile Share Value plans did get the jump on Big Red’s More Everything plans, and Sprint’s Framily plans. Throw in the improvements the nation’s second largest carrier has been putting into its network, and the plan is highly competitive.

AT&T’s commercials of late have been in the setting of an AT&T retail location with a quick witted rep named Lily. There, she has guided customers, and competitors, to understanding the new Mobile Share Value plans.

The pricing that the carrier likes to push is four lines, with 10GB of shared data. That works out to $100 for the service, and $15 per line. It does not include the cost of the phones and so either you have to bring your own device, buy at retail, or use AT&T Next to get the rate. Two-year service agreements costs more.

Grant Hill is a seven-time NBA all-star, and over his career of over 17,000 games, he averaged over 16 points per game. He also participated on the US Olympic basketball team in 1996. In the sports world, he’s an icon. He retired last year. How did Grant’s career stack up against Lily’s high-school legacy? Watch and find out.

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7 Comments

1. bradley8795

Posts: 64; Member since: Nov 19, 2013

New??? I saw this commercial 3 months ago.

3. willard12 unregistered

This commercial was first aired on March 28th. I'm guessing someone didn't start watching basketball until the Finals.

2. fzacek

Posts: 2486; Member since: Jan 26, 2014

This is nowhere near the value of T-Mobile's family plan...

4. ajac09

Posts: 1482; Member since: Sep 30, 2009

olddddddddd news

5. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

What. you guys at PA just saw this commercial now? Whew... and here I almost let slip who shot Mr. Burns. I'm sure you'll be getting it soon though, well... some day, at least.

6. ProblemSolver15

Posts: 372; Member since: Jun 14, 2010

Lol, new. It's old as dirt.

7. jdot104

Posts: 95; Member since: Jun 17, 2011

His wife Tamia looks so beautiful! I hope she's putting together another album.

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