AT&T will introduce self-branded smartphones & tablets to its portfolio in 2019
The second-largest carrier has just announced a partnership with white-label device manufacturer Emblem Solutions. The agreement will see the latter company produce a number of low-end tablets, smartphones, and traditional feature phones, with the first round of devices set to arrive by late 2019. These will be available to purchase through AT&T, AT&T Prepaid, and Cricket Wireless, which is owned by the large carrier. However, at the moment, it’s unclear how each device will be branded.
While AT&T doesn’t currently have any white-branded devices among its portfolio, Cricket Wireless does already offer a few including the Cricket Vision smartphone which costs just $59.99. At that price, consumers gain access to a 5.5-inch display, Qualcomm’s Snapdragon 210, 16GB of internal storage, and Android 8.1 Oreo (Go Edition).
Presently, the pricing of AT&T’s upcoming self-branded products remains unclear. However, considering the expected target segment, all smartphones, tablets, and feature phones will presumably cost under $150.