A massive 66% of US smartphone owners download zero apps per month, Samsung is still the most popular Android brand
posted by Chris P. / Aug 25, 2014, 4:25 AM
As gleaned from the title, the most notable of the findings is the massive scale at which users simply refuse to bother with going to the app store, whether we're talking iOS or Android, and that's despite the overall increase in app downloads and time spent within them. According to comScore, a massive 65.5% of US smartphone users download exactly zero apps per month, with a combined 23.5% accounting for anywhere between one, two, or three downloads per month. The remaining user base (11%) is responsible for the lion's share of monthly app downloads.
Speaking of apps, those now account for seven out of every eight minutes of media consumption on mobile devices. Smartphones are also increasingly replacing the desktop computer in that metric, with mobiles now accounting for a whopping 60% of all media consumption (40% for desktop). These figures showcase a changing landscape, as at this point last year, desktops still held the lead at 53%, while smartphones accounted for 47%.
The most popular app category seems to be Social Networking, which accounts for a quarter of all app engagement. Next on the list are Games and Radio, with 16% and 8% respectively. Least engaging of all appear to be Instant Messengers and Photos, both with a 4% share.
Taking a look at app usage across the two rival platforms, the numbers are equally interesting. For example, while on the whole there are far less iPhone than Android devices, the Apple camp has some 62.6 million app users, while Android only has 76.1 million. iOS users also spend 9 hours more inside apps per month on average compared with Android users. Lastly, while the median age of both platform's app users is 40, there's a massive disparity in their income groups. iOS users, on average, have a yearly income of $85K -- 40% more than Android's average of $61K.
Last but not least, comScore also estimated the share which each major Android OEM holds. With 54%, Samsung is by far the most popular Android brand in the States, followed by LG and Motorola (both with 12%), HTC (8%), and 14% for the rest of the brands.
For those of you looking for the full scoop, just follow the link to comScore's report down below. You'll need to provide basic contact information before you can download the report.
Posts: 3718; Member since: Nov 03, 2012
I see sideloading via Bluetooth, MMC, etc. being the other option for this zero downloads.
posted on Aug 25, 2014, 4:30 AM 1
Posts: 295; Member since: Feb 04, 2013
Another disadvantage of android (and developpers).... PS- I am an android fan
posted on Aug 25, 2014, 4:50 AM 3
Posts: 1037; Member since: Sep 03, 2012
downloading free apps from the play store is easier than sideloading....it's like the second option for those who already download a lot of apps from the play store. Most of the users sideload apps because they don't want to pay for them in the play store....so it is a disadvantage for the developers.
posted on Aug 25, 2014, 5:43 AM 0
Posts: 724; Member since: Jun 10, 2014
Not as extreme a number as the one for the UK, but close - a perfect example of why the app-argument against WP is extremely overused; most people will not, or only to a miniscule extent, be affected by the app gap...
posted on Aug 25, 2014, 5:25 AM 5
Posts: 1919; Member since: Dec 07, 2011
Also WP comes with a lot of software that many people use already anyway. I was using the maps app on the One M8 for Windows and it was pretty much just as good as the Google Maps on my M8. Then there's the office suite included with WP as well as email and social media clients. One app I rely on the most would be a transit status app for NYC and lo-and behold I found one in the WP store and it works just as well as the many related apps I have on my M8 (many of which are longer updated).
posted on Aug 25, 2014, 5:39 PM 0
Posts: 328; Member since: Aug 15, 2012
think this number doesn't mean much to be honest, you buy phone, put apps you want on it and then stop downloading apps, is that so strange? :/
posted on Aug 25, 2014, 5:38 AM 2
Posts: 103; Member since: Aug 18, 2014
2 quick points.. 1. The supposed disparity in income statement was unwarranted. The sample size studied is not known & neither is it clear on what basis was the sampling technique chosen. Assuming that the statement is true, it represents only the US market. Such statements only reinforce the mis(conception) that iphone/ipad users are rich & those using other platforms(android) are poor. This in to downright insulting comments being traded between fanboys on such sites. 2. An average android smartphone/tablet user is more than covered out of the box as far as apps are concerned. There are usually 2 office suites, 2 or more browsers & the like pre installed along with a lot of bloatware. This negates the need for an average joe to go app hunting.
posted on Aug 25, 2014, 6:23 AM 1
Posts: 5192; Member since: Oct 28, 2013
How is that unwarranted? It was from data collected. Android lovers harp on cheap 5xx series of windows phone and call it the easy poor/old mans phone. But when it is iphones favor now it just presents a misconception? Over 60% of android phones account for 'cheap' phones. 2. but the app count matters...;)
posted on Aug 25, 2014, 6:43 AM 0
Posts: 1977; Member since: Aug 15, 2013
The apps are becoming redundant. There's a few core apps I found early on and I rarely deviate from that.
posted on Aug 25, 2014, 10:51 AM 1
Posts: 793; Member since: Nov 09, 2011
This just show me when I was using my google note 3, I do not download apps like majority of people, and I do mess with my phone changing so much from launchers, to custom rom, to rooting and etc......by not doing much of those it was very easy for me to switch to Windows cause I still do the same with my windows, but now my pictures come out better, thanks to Nokia and Microsoft, and Cortana seems to have a lot more benefit to me then Google Now.....at least this show the people who read the comments not everyone use the phones in the same way, since I do not have galaxy note anymore I do keep a LG G2, but it only have music on it from google music that I got stored to beats music program, so you can say I still use android
posted on Aug 25, 2014, 12:33 PM 0
Posts: 5192; Member since: Oct 28, 2013
Google music website works in IE in desktop mode
posted on Aug 25, 2014, 3:53 PM 0
Posts: 793; Member since: Nov 09, 2011
I have my music cached on my Lg G2, so I do not need internet connection, beats is offline too, no need for internet connection to play my songs. With both together offline I save data and I get to play so many songs that I lose count and just use my 1520 for other use
posted on Aug 26, 2014, 2:31 AM 0
Posts: 3806; Member since: Apr 16, 2014
Android needs a real app store, not the haphazard mess Google offers. A high quality third party app store would just sell apps, not install all sorts of insidious spyware on your system, aka "Google Play". Same thing goes for Apple, but they have different problems. One of which is trying very hard to force people to give a credit card number to buy free/cheap apps.
posted on Aug 25, 2014, 6:27 PM 0
Posts: 80; Member since: Aug 18, 2014
well this is hurting the developers , but sadly not more apps are needed , just innovate something or keep updating your good apps timely to keep your users happy. Nowadays The Core OS contains all the apps you need. then you go download an extra app or two.
posted on Aug 26, 2014, 10:26 AM 0
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