A massive 66% of US smartphone owners download zero apps per month, Samsung is still the most popular Android brand

A massive 66% of US smartphone owners download zero apps per month, Samsung is still the most popular Android brand
A newly-published comScore report, focused on the mobile app market, reveals some quite surprising facts about the US smartphone users that may not necessarily sound right to you. 

As gleaned from the title, the most notable of the findings is the massive scale at which users simply refuse to bother with going to the app store, whether we're talking iOS or Android, and that's despite the overall increase in app downloads and time spent within them. According to comScore, a massive 65.5% of US smartphone users download exactly zero apps per month, with a combined 23.5% accounting for anywhere between one, two, or three downloads per month. The remaining user base (11%) is responsible for the lion's share of monthly app downloads.

Speaking of apps, those now account for seven out of every eight minutes of media consumption on mobile devices. Smartphones are also increasingly replacing the desktop computer in that metric, with mobiles now accounting for a whopping 60% of all media consumption (40% for desktop). These figures showcase a changing landscape, as at this point last year, desktops still held the lead at 53%, while smartphones accounted for 47%. 

The most popular app category seems to be Social Networking, which accounts for a quarter of all app engagement. Next on the list are Games and Radio, with 16% and 8% respectively. Least engaging of all appear to be Instant Messengers and Photos, both with a 4% share.

Taking a look at app usage across the two rival platforms, the numbers are equally interesting. For example, while on the whole there are far less iPhone than Android devices, the Apple camp has some 62.6 million app users, while Android only has 76.1 million. iOS users also spend 9 hours more inside apps per month on average compared with Android users. Lastly, while the median age of both platform's app users is 40, there's a massive disparity in their income groups. iOS users, on average, have a yearly income of $85K -- 40% more than Android's average of $61K.

Last but not least, comScore also estimated the share which each major Android OEM holds. With 54%, Samsung is by far the most popular Android brand in the States, followed by LG and Motorola (both with 12%), HTC (8%), and 14% for the rest of the brands.

For those of you looking for the full scoop, just follow the link to comScore's report down below. You'll need to provide basic contact information before you can download the report.

source: comScore 



25. parthoman

Posts: 80; Member since: Aug 18, 2014

well this is hurting the developers , but sadly not more apps are needed , just innovate something or keep updating your good apps timely to keep your users happy. Nowadays The Core OS contains all the apps you need. then you go download an extra app or two.

22. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Android needs a real app store, not the haphazard mess Google offers. A high quality third party app store would just sell apps, not install all sorts of insidious spyware on your system, aka "Google Play". Same thing goes for Apple, but they have different problems. One of which is trying very hard to force people to give a credit card number to buy free/cheap apps.

18. Gemmol

Posts: 793; Member since: Nov 09, 2011

This just show me when I was using my google note 3, I do not download apps like majority of people, and I do mess with my phone changing so much from launchers, to custom rom, to rooting and etc......by not doing much of those it was very easy for me to switch to Windows cause I still do the same with my windows, but now my pictures come out better, thanks to Nokia and Microsoft, and Cortana seems to have a lot more benefit to me then Google Now.....at least this show the people who read the comments not everyone use the phones in the same way, since I do not have galaxy note anymore I do keep a LG G2, but it only have music on it from google music that I got stored to beats music program, so you can say I still use android

20. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Google music website works in IE in desktop mode

23. Gemmol

Posts: 793; Member since: Nov 09, 2011

I have my music cached on my Lg G2, so I do not need internet connection, beats is offline too, no need for internet connection to play my songs. With both together offline I save data and I get to play so many songs that I lose count and just use my 1520 for other use

17. Awalker

Posts: 1988; Member since: Aug 15, 2013

The apps are becoming redundant. There's a few core apps I found early on and I rarely deviate from that.

19. Augustine

Posts: 1043; Member since: Sep 28, 2013

Besides, many standard Android apps have adopted what other apps did well.

16. Augustine

Posts: 1043; Member since: Sep 28, 2013

It's a mature market. Once people get a set of apps that meet their needs, they don't go out of their way searching apps with solutions to problems they don't have.

13. blitzkreig

Posts: 103; Member since: Aug 18, 2014

2 quick points.. 1. The supposed disparity in income statement was unwarranted. The sample size studied is not known & neither is it clear on what basis was the sampling technique chosen. Assuming that the statement is true, it represents only the US market. Such statements only reinforce the mis(conception) that iphone/ipad users are rich & those using other platforms(android) are poor. This in to downright insulting comments being traded between fanboys on such sites. 2. An average android smartphone/tablet user is more than covered out of the box as far as apps are concerned. There are usually 2 office suites, 2 or more browsers & the like pre installed along with a lot of bloatware. This negates the need for an average joe to go app hunting.

14. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

How is that unwarranted? It was from data collected. Android lovers harp on cheap 5xx series of windows phone and call it the easy poor/old mans phone. But when it is iphones favor now it just presents a misconception? Over 60% of android phones account for 'cheap' phones. 2. but the app count matters...;)

7. nlbates66

Posts: 328; Member since: Aug 15, 2012

think this number doesn't mean much to be honest, you buy phone, put apps you want on it and then stop downloading apps, is that so strange? :/

12. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

The zero means "none, ever."

5. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Not as extreme a number as the one for the UK, but close - a perfect example of why the app-argument against WP is extremely overused; most people will not, or only to a miniscule extent, be affected by the app gap...

21. JC557

Posts: 1927; Member since: Dec 07, 2011

Also WP comes with a lot of software that many people use already anyway. I was using the maps app on the One M8 for Windows and it was pretty much just as good as the Google Maps on my M8. Then there's the office suite included with WP as well as email and social media clients. One app I rely on the most would be a transit status app for NYC and lo-and behold I found one in the WP store and it works just as well as the many related apps I have on my M8 (many of which are longer updated).

4. Veigald

Posts: 290; Member since: Jan 13, 2012

This should actually not be surprising to anyone. Most people use their smartphones to make calls, send messages, do some Facebook-ing and occasionally use their browsers.

1. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

I see sideloading via Bluetooth, MMC, etc. being the other option for this zero downloads.

2. timukh

Posts: 295; Member since: Feb 04, 2013

Another disadvantage of android (and developpers).... PS- I am an android fan

3. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Disadvantage? How come? It saves data and money.

6. timukh

Posts: 295; Member since: Feb 04, 2013

Imagine u are a developper and ur app costs $1. Now will u consider this as an advantage?

8. register unregistered

For us users its great but is disadvantage for developers.

10. techspace

Posts: 1037; Member since: Sep 03, 2012

it's not great for the users because that will reduce the developers' interest...and the sideloaded app also makes the phone more vulnerable to malware.

9. techspace

Posts: 1037; Member since: Sep 03, 2012

downloading free apps from the play store is easier than sideloading....it's like the second option for those who already download a lot of apps from the play store. Most of the users sideload apps because they don't want to pay for them in the play store....so it is a disadvantage for the developers.

15. timukh

Posts: 295; Member since: Feb 04, 2013

Thank you for getting my point. Life of a developer is very hard, trust me when I say this.

24. techspace

Posts: 1037; Member since: Sep 03, 2012

I always tell the same thing to everyone...you can't expect the developers to work for free... But don't expect everyone to be as sympathetic

11. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

I would be willing to bet that the numbers are so insignificant that they fall well within the margin of error.

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