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4G growth pushes Verizon sales up: 2.9 million LTE devices sold in Q1 2012

Posted: , by Victor H.

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4G growth pushes Verizon sales up: 2.9 million LTE devices sold in Q1 2012
Verizon Communications reported results for the first quarter of 2012 and the growth in wireless services pushed its net income up to $3.91 billion on $28.2 billion of sales, or 59 cents per share, from $3.26 billion in the same period last year.

Verizon Wireless added 734,000 subscribers, among which 501,000 postpaid contract subs, ending the quarter with a total of 93 million retail customers. Smartphone adoption also continued growing, and now 47% of those customers are on a smartphone.

Now, Big Red’s average customer is spending $23.8 per month on the data part of their contract, a growth of 16% over the year.

Verizon sold 2.9 million LTE devices in total, which means that now 9.1% of the carrier’s customers are on 4G. That number stood at only 6% last quarter. Big Red has announced plans to sell only 4G devices this year, stripping its portfolio off 3G gadgets.

Interestingly, the carrier doesn't mention the number of iPhones sold but we can do some approximations. Out of 6.3 million smartphones sold for the quarter, we can deduct 2.9 million LTE devices (making a very rough assumption it's mostly smartphones), and we'd end up with 3.4 non-LTE smartphones sold. That's about the maximum number of iPhones Verizon could have sold, but in reality we expect the number to be around there or slightly less.

Update: And Verizon CFO just unveiled the number of iPhones the carrier sold: 3.2 million, or more than half of all the smartphones sold for the quarter.

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posted on 19 Apr 2012, 07:26 3

1. shadowcell (Posts: 300; Member since: 28 Mar 2012)

Great but I think Verizon needs to step it up on the PR for new and upcoming devices though. We haven't heard a peep since the blandish LG Lucid.

posted on 19 Apr 2012, 08:17 4

2. kshell1 (Posts: 1143; Member since: 05 Oct 2011)

As a mid-range phone the lucid is excellent but it seems verizon is starting to slow down ever since the massive release storm back around christmas.

posted on 19 Apr 2012, 08:59 1

5. shadowcell (Posts: 300; Member since: 28 Mar 2012)

I'm not so sure why but at least giving us some teaser posters or ads would suffice even if the development isn't in final stages for public release.

Just enough to get customers riled up in anticipation rather than left in the dark contemplating if they should switch carriers.

posted on 19 Apr 2012, 08:47 3

3. iami67 (Posts: 321; Member since: 18 Oct 2011)

I disagree anything by Lg has been garbage I havent seena decent Lg smartphone ever and last good Lg phone was the 8300. They used to be great with phone what happened. Even there basic cosmo 2 is garbage quality.

posted on 19 Apr 2012, 09:10 1

6. shadowcell (Posts: 300; Member since: 28 Mar 2012)

VX8300? Had it, loved it.

Their basic phones (aka feature phones) made them top performers back in the day. I've been an LG customer since 3 handsets ago until I stepped up to the smartphone level.

Honestly the LG Spectrum is a decent phone and you can definitely do more wrong with more phones but if you give the Korean company more time I'm sure they'll get the recipe right.

posted on 19 Apr 2012, 08:53 1

4. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Wow more than 50% of smartphones sold on VZW are iPhones. Pretty amazing and shows when people have a choice they choose iPhone.

posted on 19 Apr 2012, 17:50

12. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)

Um... where do you see the article saying 50% of smartphones sold on VZW are iPhones? non-LTE phones doesn't necessarily mean iPhones... right...???

posted on 19 Apr 2012, 09:27 3

7. DroidGod (Posts: 48; Member since: 09 Jul 2011)

Taco.. something i will never understand, why would someone choose an iPhone over the Razr Maxx. Who wants to own a 3g device for 20months when 4g is being released virtually everywhere? Now when the iPhone5 releases and the above statistics are released then i will understand. iFans are just blind to the fact because they just have to have the iPhone.

posted on 19 Apr 2012, 11:19 1

8. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

There's lots of reasons to choose an iPhone over the Razr Maxxx. Over 3 million people on VZW had one.

posted on 19 Apr 2012, 14:28 1

10. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

Hey there, old buddy old pal! I noticed you never came back the other night after I provided sources to dispel your godawfully inaccurate claim that those who buy the iPhone are generally tech savvy.

And now you're celebrating a victory of a hundred thousand units. In other words, between the more affordable iPhone 4 and the extremely heavily marketed iPhone 4S, not to mention the lack of a comparable Android phone to the 4S that actually cost the same or less than it, the iPhone still only eked out a victory by a hundred thousand units.

Moving on from there, the predominant buyers of the iPhone still happen to be previous iPhone owners, Android/Blackberry owners who got burned by a bad device, and most importantly, people who come in asking for the iPhone simply because that's the ONLY SMARTPHONE THEY HAVE ANY AWARENESS OF. It's happened two days in a row at my store. Two days ago it was a personal trainer guy who had been enamored with the Razr, but forgot what it was called and only mentioned the iPhone because that was what was mentioned the most. The moment I showed him the Razr and reminded him of its benefits he jumped to get it instead. Then it was a mother who only mentioned the iPhone because it's all she ever heard about. The moment I pointed out phones on AT& T which offered more for the same price, like the Vivid and the S2, she and her children immediately went for those instead. On top of that, she thanked me profusely for taking the time to actually show her her options.

And THEN, a few days ago a woman only mentioned the iPhone because her daughter said it might be easier for her to learn as a new smartphone owner. Lo and behold, I was able to magically teach her the basics of an Inspire in five minutes.

And before you ask, my return rate is among the lowest in the store, and customers who I've sold to in the past few months are all very happy with their choices.

So I guess when people are given an INFORMED choice, they will, more often than not, go for the choice that offers more for them.

Game. Set. Match.

posted on 19 Apr 2012, 20:53

13. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

You're babbling nonsense. You're comparing all iPhones COMBINED against the iPhone. iPhone smashed every other phone on Verizon wireless but in your twisted fandroid that's a small victory for the iPhone? And here we go with the personal experience. Am I supposed to take your two customers that you dealt with over 3.2 million people that bought iPhone on Verizon wireless?

posted on 19 Apr 2012, 21:22

14. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

Why do you keep saying the iPhone as if it's a singular item when it's not? On Verizon there are four iPhone price points and two different iPhone versions. If you were to compare one iPhone model to one Android Model you would be right, or if you said that Apple got more sales with fewer models you would be right, but your argument as it's presented is dead wrong. Collectively, iPhones versus Android models, it was a small victory.

And it's funny how my experience as a salesman is oft repeated throughout these forums by almost every other person who sells phones.

posted on 19 Apr 2012, 22:21

17. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

There's 2 iPhones on VZW. 4 and the 4S. How exactly is more memory a different model? Plus the extra 2 models are $299 and $399.

So we have 2 iPhones. Do me a favor go to VZW.com and add up all the other smartphones including blackberry, windows and palm Pre. You surely don't think VZW didn't sell any of those right? So tell me 2 iPhones vs how many and then tell me that's not impressive.

posted on 20 Apr 2012, 04:07

18. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

Yes. It's impressive that Apple's massive product placement and marketing push has succeeded in making the iPhone a sought after status symbol. We agree on that.

However, I wanted to point out that its collective numbers versus Android collective numbers aren't necessarily impressive, especially when phones like the Galaxy Nexus, Rezound, and Razr were all 300 dollar phones until recently (and the Nexus still is!) This left the only phone with the specs AND price needed to compete directly with the iPhone as the Bionic, which, while not a bad phone, just does not light peoples' fires like the rest do, including the iPhone. The rest of Verizon's phones which were around the iPhone's price point were pretty much all badly outdated, especially by Android standards.

So with those facts in mind, and with it also in mind that Blackberry, being the biggest non Android/iPhone contender on Verizon, has shown incredibly pathetic sales, I consider it FAR more impressive that Android on Verizon is still showing extremely strongly. And as Verizon introduces new, sleeker 4G phones which are also less expensive, the balance of power will continue to shift back toward Android. This will also hold especially true as Verizon realizes how badly its profits are being killed by the iPhone.

posted on 20 Apr 2012, 10:08

19. Mr.Verizon (Posts: 23; Member since: 12 Feb 2012)

ok so, i must explain something as to why we keep defending android against iphone. When i tell you that i sell around 7 to 1 Android to iPhone, it is because once people see that there are more choices that are suitable to them, they usually go that route. I still have alot of people want to buy iphones and alot still do but that doesn't change the fact that once i show them the wide range of android phones they usually always find one that suits them better. I will say this about apple, if they were to make about 4 ACTUALLY different models of iphones, say one with a keyboard, one with big screen, one spec'd out the ass and one entry level iphone they would sell about 30% more iphones than they have. The iphone is great but not the best phone for most people, especially if you have big hands or do not have nimble fingers. Remember taco, customers like more choices, even if most of them are bad they like being able to choose what phone they want more often than having to buy a one of a kind phone.

posted on 20 Apr 2012, 11:07

21. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

I agree and that's why it's so amazing that one phone can outsell all other phones combined

posted on 20 Apr 2012, 11:30

23. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)

Open source left android manufacturers battling each other. Therefore iPhone beating all other phones because iOS would never have to battle amongst itselves. If Nokia had Android all to itself and I do mean if in a very imaginative way... I'm pretty sure the whole smartphone market will look really different.

However, if you look at reality, the number of Android smartphone users are higher than iOS smartphone users. That tells you that people still want choice, and Android OS success is on giving people choice. Yes, it's a lost victory between the Android manufacturers and Apple, but it's a huge victory for Android OS overall. In a way it makes sense to say that Android OS is more popular than iOS because Android OS offers choice.

posted on 19 Apr 2012, 21:30

15. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)

Where are you getting the 3.2 million people bought iPhone on Verizon wireless in this article?????

posted on 19 Apr 2012, 22:18

16. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Read the article

posted on 20 Apr 2012, 10:43

20. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)

I see the update now. So compared to last quater. Android phones are catching and will surpass iPhone by 2nd quarter then?

2.1 million last quarter, and now 2.9 million

iPhone 4.3 million and now 3.2 million

posted on 19 Apr 2012, 12:11 3

9. DroidGod (Posts: 48; Member since: 09 Jul 2011)

I know your all iPhone but i just dont understand why someone would prefer a 3g iPhone for the next 20 months when were right now in a 4g world...

posted on 19 Apr 2012, 16:34 3

11. atheisticemetic (Posts: 377; Member since: 18 Dec 2011)

because ignorance is bliss to them...

most girls buy the iphone from me cuz of the color and social status (i make them admit it to me before i will sell it to them; sad but true)

men tend to be more tech savvy and when i explain the difference between them and how apps are similar and more than likely free, they roll with an Android.

it comes down to advertising. it's a Q-tip not a cotton swab

most people incorporate smartphone as Iphone now.

Steve Jobs was a jerk and a genius (in terms of marketing)

posted on 20 Apr 2012, 11:08

22. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

I bet you get a lot of returns since you try to talk people into something they don't want. The mark of a crappy salesmen is one that sells what he likes instead of what the customer wants.

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