12 week smartphone sales numbers have surprises from around the globe19
Overall, smartphones are booming, as we all knew. In Great Britain alone, 67% of all mobile phone sales were smartphones. And, smartphones made up at least 50% of all mobile phone sales in the USA, Australia, Great Britain and Germany. Kantar says that Italy, Spain and France are expected to cross that threshold sometime within the next quarter.
Android is leading the way with over 50% of sales across the 7 regions for the time frame, with iOS coming in second at 25%. Not surprisingly, Symbian was the big loss leader across most regions, except for the US where it never really had much market share to begin. Instead, the US had BlackBerry losing a huge chunk of its share, although BlackBerry held relatively steady in other areas.