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iPhone users admit to "blind loyalty" to Apple

Posted: , by Michael H.

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iPhone users admit to
Anyone who has spent any time in the comment threads at a mobile tech website probably isn't all that surprised by this headline. Of course, we would say that blind loyalty is not an Apple-only phenomenon, but it does seem to be most easily visible with Apple users. According to a new survey, iPhone users have admitted having "blind loyalty" to Apple and not even considering other options when upgrading their phone.

The survey was conducted by SIMOnlyContracts.co.uk, and polled some 2,000 iPhone owners. About 60% of respondents admitted to having "blind loyalty" to Apple, meaning they don't even consider other options when buying a new device, and simply make sure that it has the Apple logo on it. Additionally, 78% of respondents said that they "couldn’t imagine having a different type of phone now". But, when you start to dig into the numbers you see what that "blind loyalty" really means.

While 78% can't imagine having another phone, only 52% of respondents said that they were "really impressed" with their iPhone. It should be noted here that only 10% of those surveyed had either an iPhone 5s or 5c. 52% had an iPhone 5, 29% had a 4/4S, and 9% were still using either a 3G or 3Gs. 

Oddly, although 60% admitted to "blind loyalty", only 54% said they bought an iPhone because they owned an iPhone before. 28% said that the iPhone seemed to be the best phone for them at the time of purchase. 37% said they were accustomed to the interface. And, 25% bought it because friends and family had one.

We have to wonder what this survey would look like if it were done on a wider scale and included other manufacturers. Given the overwhelming popularity of Samsung devices, we have to assume that some of the answers would be very similar, even if users don't admit to having the same "blind loyalty". Many users like consistency, so being accustomed to the interface would likely be a common answer. And, influence from friends and family certainly isn't an Apple-only phenomenon either.

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posted on 13 Feb 2014, 12:31 19

1. PapaSmurf (Posts: 10456; Member since: 14 May 2012)

Bait article!

posted on 13 Feb 2014, 12:43

8. a_merryman (Posts: 749; Member since: 14 Dec 2011)

In the purest sense of the word.

posted on 13 Feb 2014, 14:18 2

43. HildyJ (Posts: 294; Member since: 11 Aug 2012)

The trolls on both sides may be out in force but the survey was done by a company that sells both iPhones and Android phones, presumably to better refine their marketing rather than to bash fanbois.

posted on 13 Feb 2014, 18:42 3

83. mattkl (Posts: 212; Member since: 01 Feb 2010)

Are you not entertained!

posted on 13 Feb 2014, 12:33 3

2. bucky (Posts: 2579; Member since: 30 Sep 2009)

You have some great articles but to me you seem to take pleasure in posting articles that play into the fandroids favor. Might be to offset the pro apple articles that can show up here.

posted on 13 Feb 2014, 13:47 3

32. alrightihatepickingusernames (Posts: 474; Member since: 29 Dec 2013)

None of Michael's articles are bad or based on flawed logic or specifically made to attack Apple so nothing should change there but I get what you mean. PA needs at least one other good author but one who would write articles for the Apple side of things.

posted on 13 Feb 2014, 12:36 14

3. Commentator (Posts: 3691; Member since: 16 Aug 2011)

At least they're honest.

posted on 13 Feb 2014, 13:07

16. bucky (Posts: 2579; Member since: 30 Sep 2009)

They're honest because it's in favor of android. That's what I was talking about above.

posted on 13 Feb 2014, 13:12 9

17. buccob (Posts: 2566; Member since: 19 Jun 2012)

60% honest

posted on 13 Feb 2014, 14:47 7

51. PBXtech (Posts: 1032; Member since: 21 Oct 2013)

52% honest. If 78% can't imagine owning a different type of phone but only 52% are really impressed by it, then that's a lot of dishonesty. Or stupidity.

posted on 13 Feb 2014, 12:40 6

4. jamesedward318 (Posts: 99; Member since: 25 Dec 2010)

As an Apple user I can admit to this study. Mainly because I want a device that I don't have to "figure out". I've used a Note 3, S4 and other Android devices in the past but always came back to Apple. To be honest I don't think this article comes as a surprise to anyone. Just like Android users will automatically prefer Android related products over iOS products.

posted on 13 Feb 2014, 13:37 5

27. Caralho (Posts: 119; Member since: 18 Jun 2012)

Coming soon, the iTurd... Quick, everyone line up!!! It's only $599.00!!! lol...

posted on 13 Feb 2014, 19:02

84. Astoni (Posts: 649; Member since: 28 Sep 2013)

wait, Note 3 and s4? so you change phone every 2nd Q?.

Either your lying hardcore style or you like to throw money, since s4 came before note3 i would guess you "used" that one before yes?. why the hell if you didn't like the s4 did you go to a Note 3?.

But it's nice to see that you're not bashing.

posted on 13 Feb 2014, 12:40 4

5. surethom (Posts: 682; Member since: 04 Mar 2009)

It's hard for Apple iPhone users because they is just one manufacturer So loyalty is going to be higher, where as with Android & windows phone the OS is on different manufacture phones so some are Android fan boys some are Samsung fan boys some just like me swap & change manufacturers for the best phone possible.

posted on 13 Feb 2014, 13:13

19. Astoni (Posts: 649; Member since: 28 Sep 2013)

I'm a swaper ;), but i usually change platform. e.x Started at 3Gs, went to a HTC sensation XL then Galaxy s3 then a Lumia 920 and after that the Z1. Next phone might be a Note 4 or a Iphone depending on what they have to come with.

posted on 13 Feb 2014, 12:42 7

6. AfterShock (Posts: 3698; Member since: 02 Nov 2012)

Loyalty above reason equals ignorant.
This is not indigenous to one Eco system.

posted on 13 Feb 2014, 16:00 2

65. Caralho (Posts: 119; Member since: 18 Jun 2012)

Loyalty above reason equals doom!!!

Trust me, my grandparents are German...

posted on 14 Feb 2014, 01:10

103. NokiaFTW (Posts: 2071; Member since: 24 Oct 2012)

Loyalty exists in all ecosystems whether its Android, iOS, WP or even BB. Bashing another ecosystem doesn't make your OS of preference any greater than the others. :)

posted on 13 Feb 2014, 12:42

7. nctx77 (Posts: 1968; Member since: 03 Sep 2013)

This is the stupidest thing I have ever heard. Who ask this type of stuff? Why are android fanatics so fascinated about why people like iPhones. It's a brand people! If people like that brand, then let them buy it! If you like Android, then you buy it! This falls in line with the stupid YouTube video cartoons trying to get people to not buy an IPhone. GET A LIFE!!

posted on 13 Feb 2014, 12:55 11

13. 14545 (Posts: 1537; Member since: 22 Nov 2011)

Blind loyalty ^. Did you bother to read the article?

posted on 14 Feb 2014, 01:55

104. kabhijeet.16 (Posts: 805; Member since: 05 Dec 2012)

Read the article.. not just the title..

posted on 13 Feb 2014, 12:48 3

9. Sakeem (Posts: 465; Member since: 05 Sep 2012)

Blind loyalty is not good for most situations. But since we are talking about phones, why does this matter? How does this affect anyone's life?

posted on 13 Feb 2014, 20:19

91. ady_lad (Posts: 82; Member since: 17 Jul 2013)

Well, all the extra money you pay for an overpriced brick , just because of being a certain brand...i think that affects quite a few people...

posted on 13 Feb 2014, 12:48 1

10. kirholstov (Posts: 145; Member since: 28 Jun 2012)

I think that Apple makes quite good devices. If you prefer android, it doesn't mean that everything else is bad.

posted on 13 Feb 2014, 12:51 2

11. jbats (Posts: 7; Member since: 30 Oct 2013)

i have to admit that i'm partial to android. i don't really consider iphone when upgrading. but i will say this, it's not cuz i hate apple like others do. just certain things i expect from my phone just aren't there.
the inability to use the phone as a hotspot (is it even possible)
the touch response which to me seems to lag or is off (i usually have to touch below or at the bottom of buttons to get them to respond)
the lack of a back button (really a big personal preference)
the fact that to me it seems like a closed system (air drop only works with other idevices, the need of itunes/cloud to manage most everything & the app variety (alternatives to system apps to access different features).

there are other things but these are my top issues. again this i my personal opinion and is in no way apple bashing. these reasons tend to make me feel like the apple experience is stiff and controled. so for now i'll stick to android.

posted on 13 Feb 2014, 13:25 2

23. alrightihatepickingusernames (Posts: 474; Member since: 29 Dec 2013)

I would really miss widgets, integration with Google's services, a back button, and the ability to download things outside of Google play. Probably in that order too.

Ideally I would carry around my Nexus 5 and an iPhone 5S, but like many others I don't have the money to buy two smartphones.

posted on 13 Feb 2014, 12:55 5

12. Tuxedo (Posts: 346; Member since: 19 Mar 2013)

As far as getting a phone that works, Apple is a safe bet, while Android can be a hit or miss.

posted on 13 Feb 2014, 12:57 8

14. 14545 (Posts: 1537; Member since: 22 Nov 2011)

You're joking, right? "Hit or miss"? So what, you're as likely to get an android phone that won't even power on as you are to getting one that is fully functional while new? Wow, did you even think that comment through?

posted on 13 Feb 2014, 13:29 6

25. Pancholo (Posts: 380; Member since: 27 Feb 2012)

Don't worry. The article talks about him. :P

posted on 13 Feb 2014, 15:02 3

54. Tuxedo (Posts: 346; Member since: 19 Mar 2013)

Not necessarily power on but for example:

iPhone Original: Worked fine.
iPhone 3G: Worked fine.
iPhone 4: Worked fine.
Galaxy S2: Notifications were dorked; had to install a ROM to fix.
Atrix 4G: Random reboot heaven.
Lumia 900: Worked fine.
Galaxy S3: Huge battery drain. Card slot was not working.
LG Optimus G Pro: Working fine.. but no updates.

Summary: Apple == safer bet.

posted on 13 Feb 2014, 15:07 3

56. wilsong17 (unregistered)

how many people out there buy a phone for updates doesn't the phone work when you buy

is fishi that all you android had problem

you didnt have warranty or something

posted on 13 Feb 2014, 15:15 6

59. EclipseGSX (Posts: 1717; Member since: 18 Oct 2011)

How ironic you are forgetting about antenna gate with the 4 and the battery and WiFi issues with the 5. Apple has had its share of problems too

posted on 13 Feb 2014, 19:15

87. Astoni (Posts: 649; Member since: 28 Sep 2013)

Sorry tuxedo but i can't agree. Iphone 4 had a big problem with the powerbutton and apple did admit that it was a hardware fault and the handgrip of death thing with the antennas was another major problem for people.

same goes for the iphone 5 with software. I've heard countless problems that it just Shut off and started to stutter/jagged when switching from applications (not stutter lagg but it started to get unresponsive)

the 4s as far as i've heard worked flawlessly
and 5s i have no info on.

As for android i can easily say that Iphone was alot better than android at a start but after the s3 and HTC one x and sony Xperia ZL (or what the hell its called) Most android companys started to do something.

Look at the HTC one for example its a flawless design with a nice curve so it feels good in the hand and really good optimized for an android platform, the Gs4 might have been a laggy phone with the Exynos chip but with the Snapdragon chip it ran really good, and sony started to step up there game recently, same with LG and Googles Nexus (just sold sadly :/ )

I don't know that much about nokia, i did own a lumia but i sold it since i didn't like the interface at all.

posted on 13 Feb 2014, 20:32 2

93. alrightihatepickingusernames (Posts: 474; Member since: 29 Dec 2013)

There was an antenna issue with the 4s where you couldn't connect to anything without doing some weird thing in the settings then turning the phone off for 10 minutes.

Nothing very major.

posted on 13 Feb 2014, 13:19

21. Astoni (Posts: 649; Member since: 28 Sep 2013)

Derp loL?

posted on 13 Feb 2014, 13:34 2

26. alrightihatepickingusernames (Posts: 474; Member since: 29 Dec 2013)

Yeah, if you just walk into your carrier's store and pick the first attractive android phone you see without researching your options it could be a hit or miss. If you're used to Apple making your decisions for you this may be difficult.

posted on 13 Feb 2014, 20:20

92. ady_lad (Posts: 82; Member since: 17 Jul 2013)

Iphones have been only hit and miss since the first iphone...loooool

posted on 13 Feb 2014, 12:59 8

15. TheRetroReplay (Posts: 254; Member since: 20 Mar 2012)

Well you know what they say, admitting you have a problem is the first step towards recovery

posted on 13 Feb 2014, 13:12

18. twens (Posts: 978; Member since: 25 Feb 2012)

I love apple and their designs but I will never use and iPhone mainly because of the software and not hardware. Hardware is excellent but the software lacks a lot of features that I find very useful in my smartphone experience. I am not a computer person so I like to do a lot of computer related stuffs with my phone and God knows Samsung delivers when it comes to stuffs Like that. Why the he'll do I need to convert a video in 2014 b4 my so called smartphone can play it? It's just plain stupid. I visit a friend with my note 3. Connect it to his pc. I copy all his movies and guess what I watch them just like that. No conversion needed. That's why I love android.

posted on 13 Feb 2014, 13:16 5

20. Whateverman (Posts: 3262; Member since: 17 May 2009)

Blind loyalty is definitely a bad thing IMO, because it give OEMs no incentive to innovate. They don't have to innovate with every device but I think Apple has been testing on its laurels for a while now. They've done a few things here and there but If customers are going to buy it no matter what, why even make the effort to change anything.

posted on 13 Feb 2014, 13:51

34. EyeSee (banned) (Posts: 26; Member since: 05 Feb 2014)

Lmfao, Apple think they are: Porsche, Ferrari, Lamborghini, Bentley, which they are not. Eveyone can buy a iPhone, even dustbin cleaners. Whats brand is Vertu abd Nokia 8series

posted on 13 Feb 2014, 13:20

22. domfonusr (Posts: 384; Member since: 17 Jan 2014)

And this is news??? It is interesting to see the numerical breakdown, but really is this telling us anything we didn't already know? I'll bet Samsung fans are in the same boat, roughly speaking. This is common human behavior - deep brand alliances and loyalties. Nothing really all that new...

posted on 13 Feb 2014, 14:40 1

47. wilsong17 (unregistered)

not we pay for what we get a note 3 like a mini pc

you guys pay the same for finger scan, low memory, low battery and low storage and that why apple profit comes from..

posted on 13 Feb 2014, 16:20

68. domfonusr (Posts: 384; Member since: 17 Jan 2014)

"you guys"? Not me. I'll never own an iPhone or anything by Apple. Far too expensive. Then again, I'll probably never own a nice Android device or Windows Phone device, either. I get other people's leftovers, and make it work.

posted on 13 Feb 2014, 13:28 3

24. Augustine (Posts: 1043; Member since: 28 Sep 2013)

When I needed a new laptop, I was sick and tired of Windows. I use Linux at work, but I know that getting it to run smoothly and to support virtually any device I plug in is a nightmare that I'd rather spare myself out of working hours. OSX came immediately to mind for its powerful command-line interface, performing drivers and wide support for PnP. The issue was the price demanded by the only OSX laptop maker. However, comparing similarly-equipped Windows laptops it was less than a couple of hundred dollars more expensive, though a bargain Windows laptop would do. I decided to bite the bullet and go for a MacBook Pro. I was very well impressed by the quality of the hardware, from the case to the silicon, and after a couple of days I was quite comfortable with its UI. So much so that within the week I needed to get a file from the old Windows laptop and its poor manufacturing quality, its disregard for industrial design (do the engineers themselves design the case?) and Windows atrocious UI were repugnant to me after merely a few days using OSX and a Mac. I was hooked. In my case, I concluded that the asking price does come with corresponding quality.

When it came to replacing my phone though, I checked the iPhone for its smooth integration with the Mac, but I really didn't like the UI (especially the cluttered launcher) and the price didn't seem to correspond to the overall quality, which other makers could approach at a lower price and additional features. In this case, I continued with Android.

Will I ever look at a laptop that's not a Mac or at a phone that doesn't run Android? Definitely. But, today, my decision would probably be the same. Until things are different, I don't see any laptop out there that beats a Mac or a phone OS that beats Android. Yet, I'm not blind; I continue keeping my eyes open to quality and value offers.

posted on 13 Feb 2014, 13:50 2

33. DanishDynamite (Posts: 41; Member since: 28 Feb 2013)

I am an android user... And I don't consider iPhone when buying a new phone, but only because I like the openness of Android, and being able to root it, install a custom rom, and install xposed. Also really diggin the widgets and customazability of Android :-P

posted on 13 Feb 2014, 14:06 1

36. GMS85 (Posts: 209; Member since: 26 Sep 2012)

Apple = iPod, pretty much it!

posted on 13 Feb 2014, 14:08

37. Ant34 (Posts: 193; Member since: 10 Aug 2013)

What is it called when you would consider any phone except the iPhone? That's what I have.

posted on 13 Feb 2014, 14:14 1

41. NoFanboy (Posts: 299; Member since: 18 Nov 2013)

That used to be me.

posted on 13 Feb 2014, 14:25 2

44. brianbrain (Posts: 11; Member since: 19 Aug 2013)

I owned an iPhone 3G and iPhone 3GS before moving to Android. Since then, I've owned the Samsung "Epic 4G", the Samsung Galaxy S2, Galaxy S3, Nokia 928 (I was curious, sue me), and now a Moto x.

Having said that, I don't understand Samsung loyalty. While I hate Apple fanboys, I can honestly say that "i get it" - it makes sense for them to exist. But Samsung? No. Sometimes it feels like I'm the only person on the planet who absolutely despises Touchwiz..

posted on 13 Feb 2014, 15:03

55. Tuxedo (Posts: 346; Member since: 19 Mar 2013)

You are def no alone.

posted on 13 Feb 2014, 15:10

57. wilsong17 (unregistered)

well you problem you bought one of those cheap android and you think they work the same as one of the high end android phone

i guess you dont know how to use android customization

why df do they have all these launcher on the play store

posted on 13 Feb 2014, 17:52

80. snowgator (Posts: 3586; Member since: 19 Jan 2011)

Which is the silliest argument for an Android, considering 99.9999% of smartphone users are really not "smart" phone users. They set up their phones and just want them to work when they turn it on. No rooting, no switching launchers. Just work. Most don't even police their apps to keep things running in the background from killing their performance. Most don't check for updates, adjust their menus, nada. When the lower end Androids start causing problems, it is what they remember.

"I got this LG Android, and 7 months later it was freezing and loading so slow!! What a piece of crap!!"

There in lies Apple's appeal beyond their logo. The thing works. It works the same nearly everytime it is turned on.

I would take an Android over Apple all day, but I also understand what to look for in a top end device and will upkeep my device. Most phone users will not.

posted on 13 Feb 2014, 20:06 1

90. PBXtech (Posts: 1032; Member since: 21 Oct 2013)

That's not completely true. iOS has issues as well, but Apple has made it default to the home screen. Most people don't even know an app has crashed because of this. Google is more transparent with it, allowing the user to report the problem so it can be investigated.

As for lag, every OS has it. One thing Apple has done to hide lag is adjust the animation transitions, things appear to work better because the speed in which the animations occur has been adjusted. iOS is smoother than Android because of this, and because it's a simpler OS with a LOT less going on. It's not perfect though.

No OS is perfect. Android has faults. iOS has faults, and so does WP.

posted on 14 Feb 2014, 00:27

98. Phonecall01 (unregistered)

I'm right there with ya. Every time I bought a Touchwiz device, I flashed Cyanogenmod on it. I think Motorola got it right with the X. Most innovative phone of 2013 in my book.

posted on 13 Feb 2014, 14:46

49. youlookfoolish (Posts: 173; Member since: 14 Dec 2012)

This site is increasingly posting more click bait articles. This only surprise about this note is that the number isn't higher.

A T-Mobile article will pop up at some point today for more clicks.

posted on 13 Feb 2014, 17:56

81. snowgator (Posts: 3586; Member since: 19 Jan 2011)

....and we all clicked, and so far over 80 replies have been posted. PA seems to be correct in the way it is running the site.

When I first started kicking around PA, it was a "pro-Apple" crowd posting. Now, it is a serious "pro-Android" crowd. Ya know what? The same type of articles still get clicked on. They are interesting, and arguing mobile is fun so long as no one is screaming "YOUR MOM!!" at each other.

posted on 13 Feb 2014, 15:31

62. Stuntman (Posts: 836; Member since: 01 Aug 2011)

If I used a phone that I liked, I am inclined to stick with the same manufacturer the next time I decide to get a phone. If I have a bad experience with it, then the next time, I would most likely want to look at other brands.

posted on 13 Feb 2014, 15:48

64. zinger69 (Posts: 85; Member since: 13 Feb 2014)

I was an iPhone user from the original iPhone to the I4. I've been an Android user for almost 4 years now. Both OS's have their pros and cons.

I really have no brand loyalty, I'm using an S3 now and if HTC released a great phone I'd drop Samsung in a heartbeat. If Apple finally released an iPhone with a larger screen I'd give it a nice long look as well.

posted on 13 Feb 2014, 16:04

66. Deadeye37 (Posts: 162; Member since: 25 Jan 2011)

If the person has done their research and really thinks that the iPhone suits their needs, then good for them. If they get the iPhone because its trendy, or because there is an Apple on the back and that makes them cool, or because they're too creative for the other phones (dude, you're a barista!), then those people really are the blind fanboys.

Personally, I love Android. I'm glad that Apple keeps stepping up their game as far as their interface (and hardware somewhat) is concerned. It keeps Android phones evolving to keep up. I'd never switch to Apple because of their walled garden - I how customizable Android is, and especially love that I don't have to buy apps through Google Play (Amazon FAotD anyone?).

I just don't like the blind fanboy - regardless of which OS they're rooting for.

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