iPhone Lite hands-on video spotted, tells us half the story
Before you jump to any conclusions, we can't guarantee this is an authentic piece. Regardless, we have seen this very same piece photographed what feels like thousands of times already, and even though we've had some high-res shots, 1080p video is a whole different thing.
So enjoy the show and tear the comment section a new one. Would you consider the iPhone Lite the next time you're smartphone hunting?
1. tiara6918 (Posts: 1538; Member since: 26 Apr 2012)
A video review for just a back cover of the phone?! You have got to be kidding me
16. InspectorGadget80 (Posts: 6737; Member since: 26 Mar 2011)
I'm just laughing at this videos because allthey care bout is the color iPhone.
2. _Bone_ (Posts: 2140; Member since: 29 Oct 2012)
Well timed against the Droid and Nexus announcements. :)
3. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)
Sneak peek? This should be called the "New Low-Cost Plastic Apple iPhone back cover review".
11. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)
No, it should be called, 'tells us half the story on one-half of a phone'!
This phone sorta' reminds me of the G1 (back in da' day) ……
4. itsdeepak4u2000 (Posts: 2866; Member since: 03 Nov 2012)
Wow.. Back Cover Review of iPhone Lite i mean iPlastic, Great!!!
5. Finalflash (Posts: 1908; Member since: 23 Jul 2013)
Good lord, this is sad, hopefully it is just a diversion by Apple. If this is an actual product, this likely marks the end to Apple's reign as anything at all in the mobile space. At what point did anyone buy Apple products because they were cheap or affordable. You bought an Apple product because it largely represented a premium item. They are meant to represent quality and reliability and therefore, could command a higher margin for piece of mind alone. With this, Apple will dilute their brand and gain nothing for it.
Tim Cook really has taken the company in the wrong direction (my opinion of course). This is why you cannot have a numbers guy replace a visionary in a company. He has now effectively gotten caught up in the numbers game that Android is playing at. Yet they (Google) benefit from the numbers game because they need volume for ads. Apple gains very little from volume with low margin items such as this so why are they going in that direction? If selling one full price iPhone 5 gives them at least $400 in profit (650 retail - at least 250 for cost to make which is being very conservative) how much will this thing get them selling at 300 (maybe 150-200 if they are lucky). Last I checked they were already having margin issues, if this cuts into their higher margin product sales like the iPad mini did, what will be left. To make up for the lost profits they would have to sell an insane amount of apps per device, but since when did people with little money buy apps for their cheaper phone. And last I checked, Apple does not sell ads or benefit from massive market share in the same way as the competition.
Unfortunately, they are now fighting a battle that their competition is much better at. They will not win here, and will also lose whatever they have left. All they have to do is diversify at the top end and bring in more high margin consumers. If Apple made a 5, 4.5, and 4 inch iPhone in the same generation (all of equivalent specs for the most part) and even the same price, they would increase their consumer base with much greater benefits than a cheaper iPhone. Even Samsung doesn't deliver that, they do not have a 4.5 or 4 inch phone with the same specs as their GS4. I would have liked a 4.5 inch powerful phone especially from Apple, but no one seems to be interested in making one. The HTC one proved that there is a large market for high end but smaller phones, so why leave that market alone yet go for the dirt cheap markets. Even in emerging markets, no one is buying an iPhone because it was cheap, they buy it as a status symbol and above mentioned benefits. And how is this aesthetic nightmare even come close to something like Google's new Moto X (which from the pictures looks much much better than that thing). The Moto X will likely sell at cost and will destroy whatever paltry specs this new cheaper iPhone has (as the nexus 4 did with its generation of high end products). Good luck to whoever is investing in Apple in anyway.
8. darkkjedii (Posts: 12644; Member since: 05 Feb 2011)
Man you really don't like apple do you?
19. rawbow (Posts: 428; Member since: 30 Mar 2012)
he has a point there...big point but a point nevertheless, If you read it in full, he does mention that he would buy an iPhone with a bigger screen size. How is that not liking!?
26. darkkjedii (Posts: 12644; Member since: 05 Feb 2011)
Don't think I'm dissin' him, just the size and detail of his post suggests an issue them.
36. Finalflash (Posts: 1908; Member since: 23 Jul 2013)
If you believe this is a good move, explain how, don't just pretend to psycho analyse based on your gut feelings. Apple is just making one bad move after another trying to chase into segments they cannot compete in. No one buys a Rolex because they have cheap watches because they don't. Why doesn't Rolex get into the low end market, because that would dilute their name and brand. Yet here is Apple giving up that prestige that most of their customers expect of their products and brand to make a few more dollars. There is a vast amount of consumers at the top end they could grab, those that are buying S4s and Note 2s and such, but they would rather go for those buying feature phones. Explain how that is in any way a good strategy from the perspective of a company who is known for selling a high value product across their entire line up of products. And please do not go fanboy and just say they will win this or that, because you saying it won't just make it true.
13. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)
iHave news for you, Apple's reign ended with the release of the Galaxy S3 and Galaxy Note 2, as well as all the other premium Android (and, some Windows) devices that have since been released. It's over (Johnny), and this just nails it in the iCoffin.
And, don't you mean to say, "With this, Apple will dieLute their brand and gain nothing for it."
18. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)
It's ALL OVER and, "you can't handle the truth!!"
21. greathero1 (Posts: 494; Member since: 13 Jun 2008)
How is it over? They just sold 31+ million iPhones. Lets put it into context, who else in the industry is moving units like Apple? I can only think of 1 company.
27. darkkjedii (Posts: 12644; Member since: 05 Feb 2011)
Well said greathero, apples doing just fine. There's just other great devices out there now, so choice is more prevalent. Apple will unleash their fall 2013, and 2014 lineup, and people will line up. It just that simple, apples coming strong this fall.
29. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)
No one called you, you troll. Greather1 knows nothing about tech' and you, for as much as you wish otherwise, also know nothing. You just know how to interject your way into ANY post you can in hopes that someone (anyone) acknowledges your lonely existence. You only epitomiZe an iPhone user's need for constant validation. And, the only other thing you can probably do is continue making fÜgly babies with fÜgly baby mamas'!!!
Speak when spoken to you 70% mass of water weight!!
30. darkkjedii (Posts: 12644; Member since: 05 Feb 2011)
I'm really interested in the 5S myself, the multi colors and possible larger screen grab my attention. If the lite is priced rite, it'll be a hit with those who want an iPhone without the contract.
31. PhoneCritic (Posts: 375; Member since: 05 Oct 2011)
That's 31 million of combined iPhone 4, 4s and 5. To put that in perspective ( and I am no way a fanboy of either platform) Samsung sold 23.3 million S4 alone. But if you combine that with S3s, their mid range phone line and low end phones that's a lot of sales. The iphone 4s sold 31 million alone at one time and the 4 was over 25 million at one time ( Apple only made one phone how ironic now that they are now entering the market to make mid range phones like Samsung < and I suspect they will make an entry level phone too>).
Now Apple is reporting on combine sales as Samsung did during Apples crush of the market. The situation has changed Samsung is by shear volume and sales numbers the undisputed king of smartphones for now.
Again I will say it "every dog has its day" MS had its time, Intel had its time, Nokia had its time, Rim had it's time and Apple had its time. Now it's Samsung turn there is no denying it Let Samsung enjoy their time because as history shows it does not last forever. Samsung will be dethrone by another manufacture. Who knows? The Chinese are coming on strong maybe tomorrow Lenovo?
34. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)
They already have an entry level phone, it's called the iPhone 5S and is due out soon.
12. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)
Yeah, Apple got tired of its' flock grazing around the world with cracked and shattered back plates; they would also make the front plastic if they coukd figure out a way since, there are just as many furry four-legged creatures walking around the globe with shattered fronts.
7. Topcat488 (Posts: 1173; Member since: 29 Sep 2012)
A black iphone lite, will definitely be my second phone along with the Note 3. I can't see pulling out any other color from the lite, they all look really cheap. I haven't seen a black one yet though. If there is NO black lite iphone then I'll get a ip5 as second phone.
9. HeWhoDoesNothing (Posts: 157; Member since: 15 Jul 2013)
SO MUCH NEWS THIS MORNING! :) And holy moley, that thing looks like it's going to be tiny. I think it might also be interchangeable... Dun dun dun.
10. bucky (Posts: 1574; Member since: 30 Sep 2009)
I don't want a plastic iPhone. Why not just make iPhone 5 the cheaper iPhone after the release of the new one.....
14. Googler (Posts: 813; Member since: 10 Jun 2013)
Writers all over the web are in a process of rethinking everything they've written in phone reviews, no longer can they say plastic is cheap now that Apple has gone (going) that route. Can't wait to see who stands firm and who caves to plastic now being premium build material after years of telling us otherwise.
23. greathero1 (Posts: 494; Member since: 13 Jun 2008)
Not really. Everybody knows the iPhone Lite is suppose to be an entry level phone and will so have some entry level materials. Why can't you all seperate the fact that this is not a flagship device? Their flagship device will come with the premium trimmings while their entry level phones will come with entry-level trimmings. It's really shouldn't be hard to grasp bro.
25. Googler (Posts: 813; Member since: 10 Jun 2013)
It'll be entry level only if they price it that way, which few believe will happen. It's likely to be neither entry level nor flagship level, but will be marketed as high end even though it'll likely be mid-level.
44. itreday (Posts: 68; Member since: 24 May 2012)
It's a entry level phone, that will most likely be priced at around $350 unsubsidized. While Samsung is selling there plastic phones at over $600. Who's really the over priced company? *Cough *Cough (Samsung)
46. Googler (Posts: 813; Member since: 10 Jun 2013)
Flagship phones are going for that amount, not entry level SS phones. If you're going to troll, get your facts straight.
28. Cha7520 (Posts: 216; Member since: 31 Oct 2010)
Apple saw the competition on all sides and didn't take them serious. They touted the Retina display for years, only to see other phones came out in 2011 like the first LG phone with a 720 display (326ppi) called the LG Nitro HD. They were stuck in their ways about having only "premium" and over priced products all the while more mid-range phones selling like crazy. Now there are Android phones with 468ppi (HTC ONE, which I have), Snapdragon 800 processors, 13 Mega pixel camera, and the new Sony phone with a 20 mega pixel camer and even the Nokia 1020 with a 41MP camera. Apple in the cell phone arena is drowning. The competition is too diverse and its coming from all sides. Now Apple realizes they need to create more diverse offerings when it comes to the iphone, but honestly, its too late. Also when it comes to tablets, they are also losing. Just look at the Nexus 7 II with a $229 price tag and you get a tablet with a Quad Core processor, 1920x1200- 323ppi display, 5 MP camera. Again, one company can't keep up with the competition, the low prices for quality products, etc. Its sad.
32. PhoneCritic (Posts: 375; Member since: 05 Oct 2011)
Agree. Apples success seems to be its down fall. How do you change what epitomizes Apple. This is what happened to Nokia, Rim, Microsoft, Intel, Nitendo, etc.. if you have a very successful product how do you change it without alienating your current base? Since you have to deliver the same quality and experience every time for that base they will not purchase a new model as the current or former model is almost identical to the new ( maybe a bit faster or a little lighter etc..) If you want to attract new users who just are not interested in your current product you must introduce something new but in introducing that new thing your current base becomes disenfranchised as this new thing is unfamiliar and not like the old so they jump ship or refuse to buy the new. It's a catch 22. ( MS win7 to win8, Rim Bold series of devices to keyboard less Storm devices Nokia Symbian devices to WP. Now Apple from quality and premium devices to low end plastic < yes the iPhone 3 was plastic but the it was not till the 4 and 4s did Apple win the crown of a of and epitomized a premium device).
33. xtian1103 (Posts: 361; Member since: 11 Feb 2012)
no thanks, for a mid range phone, my money is on a s4 mini lte or htc one mini. skipped the iphone 5 so i'll definitely get the 5s. then play with both ios 7 and perhaps android 4.3
45. Dro (Posts: 27; Member since: 23 Dec 2009)
The Droid Mini is the best compact phone so far announced. 4.3" 720P OLED screen, 2gb ram, 2000mAH battery, Dual Core processor with Moto's x8 modification, Wireless charging, 10mp clear pixel camera for $99. on contract. Those specs blows the other mini phones out of the water, plus it's probably the most compact of the bunch too.
39. TuanGugu (Posts: 46; Member since: 07 Jun 2013)
Clearly it is written "iPhone" at the back... lolol
38. iWinDroid (Posts: 28; Member since: 17 Jul 2013)
can't u read "iPhone" printed on the back cover?
40. reyenrique (Posts: 99; Member since: 07 Oct 2012)
Wow l see a lot of hypocrites like in the plastic of the new eye crap phone ha ha... hypocrites
42. Sondae (Posts: 194; Member since: 02 Jan 2013)
I hope it has a competitive price for the masses and not overprice.