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Watch Nokia borrow Apple's rhetoric for the N9 announcement: it feels "supernatural"

Posted: , by Victor H.

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Watch Nokia borrow Apple's rhetoric for the N9 announcement: it feels
The Nokia N9 was announced in the early hours on June 21st, but in the couple of days after Espoo lifted the curtain over its first MeeGo device, it has only confused us as it seemed surprisingly good. Too good to be the first and last of the MeeGo mohicans. To help us get even further confused, Nokia posted the full video of the announcement where Nokia’s Marko Ahtisaari, SVP Design and User Experience, presents the enchanting device highlighting its functionality. 

You already know most of the facts about the N9 – a 1GHz TI OMAP3630 CPU matched with the PowerVRSGX530 GPU, a 3.9-inch WVGA AMOLED screen. But it's not the hardware that matters with this device. Actually, designer Anton Fahlgren mentions: “What’s important for us is that if this becomes a hardware story, we’ve failed. It needs to be in context with the UI.”

And that's what the video below demonstrates. Smooth navigation and intuitive, swipe-dominated navigation on a beautifully colorful device. It almost feels like an Apple presentation – one focusing more on functions and innovation than on anything else. To cement that feeling Ahtisaari concluded the event: “So there it is, the Nokia N9. A design for a better way to use a phone. I urge you to try it here in Singapore and I trust that you see how natural, how even supernatural it feels.”


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posted on 23 Jun 2011, 05:23 5

1. nothing (unregistered)


will this be sued by Apple too?

posted on 23 Jun 2011, 08:34

7. hepresearch (unregistered)


hmmm... why not? (evil laugh... snort... snort)

posted on 23 Jun 2011, 08:48

10. The_Miz (Posts: 1496; Member since: 06 Apr 2011)


It should considering Nokia can't promote their products without mentioning Apple.

posted on 23 Jun 2011, 16:16

22. hepresearch (unregistered)


Name one mobile OEM that doesn't promote their products without mentioning Apple.

posted on 24 Jun 2011, 05:58

54. ahmedra2ol (Posts: 27; Member since: 01 Mar 2011)


Thuraya OEM :D

posted on 23 Jun 2011, 06:22 3

2. cyborg (unregistered)


Victor, why couldn't you just be happy for Nokia and the N9.

posted on 23 Jun 2011, 06:30 3

3. android_hitman (unregistered)


because he receives every month a paycheck from apple

posted on 23 Jun 2011, 07:36

4. ilia1986 (unregistered)


"Nokia CEO: Every once in a while a product comes along that changes our perception".

"Steve (in 2007 on the first iPhone): Every once in a while a revolutionary product comes along that changes everything"

http://www.youtube.com/watch?v=ftf4riVJyqw

So.. who here says that Nokia didn't steal from Apple? Not that it'l help them anyway, since Nokia aside from WP7 is dead...

posted on 23 Jun 2011, 08:30

6. hepresearch (unregistered)


Gee Whiz! Who wouldn't want to steal from Apple? I mean, it is just so tempting! You could make a smartphone that costs you less to produce than the majority of other smartphone hardware made by other OEM's, and then turn around and sell it for more than the majority of other smartphones sell for... not only that, but you can create a huge demand for your new "product" by tweaking a few little cosmetic items in the hardware, tinkering around slightly with the software, and increasing the number, which is part of the device name anyway, by one... people will line up in droves arond your store, even camp out in the wee hours of the morning, just to be the "first" to give you their money... oh, yeah, and you can make all of your accessories and apps both proprietary and overpriced, too. Your operating margins will shrink, and you will rake in the dough like never before!

And then, you can hire the best marketing producers in the world, and the best attorneys, too. Patent your touch screen, and then claim that every competitor is violating your patent... wait a minute, I might as well patent "marketing" while I'm at it, too!

Some day, all OEM's will do exactly, and say exactly, what Apple has already said and done. Apple has set the new standard for successful hype advertising, mass-patent litigation, and device commoditization. As such, they are leading the market, and everyone else is following in their footsteps and picking up the leftovers.

One of my friends once was told that the new iPhone 4 has a Samsung chipset in it. He was a little taken back, but after regaining his composure, he insisted that he had already known, and that it was okay. I asked him why he was ragging on Samsung so bad when his "precious" iPhone 4 had a Samsung-heart... he replied "Just because the Rover has a Honda engine doesn't mean it's as nice as a Honda." Yeah... I'll let you stew over that one for a minute...

posted on 23 Jun 2011, 08:59 3

11. Bob (unregistered)


I can't tell if you're serious or are you just that stupid?

posted on 23 Jun 2011, 09:04

14. hepresearch (unregistered)


I'll give you three guesses...

posted on 23 Jun 2011, 16:44

24. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


He's a birdbrain. Oh well, that is what jealousy does to a person. He deems the iphone as an inferior device, and yet he recognizes that it sells really well, lol. It does not make sense.

But because he couldn't accept the iphone's superiority, he needs to find an excuse. So he'd say it's all about marketing, lol. As if the others don't know a thing or two about marketing.

posted on 23 Jun 2011, 18:59 1

35. hepresearch (unregistered)


HAH!!! Hilarious... this makes me laugh, like, a really good belly-laugh!

Not once did I say that the iPhone is inferior. All I did say is that it costs less to produce than most other manufacturers spend on competing products... this is a known fact, and has been posted on this forum before, and on other forums. The iPhone may well be superior, but I am not going to buy something just because it is "so superior". It also sells for much higher prices in general... I mean seriously, $650 for an unlocked iPhone 4? I could buy two, maybe even three, similarly spec'd unlocked smartphones from just about any other manufacturer for that much (if other OEM's will still bother to sell unlocked phones, which seems to be becoming a thing of the past here in the US). Is the iPhone 4 better than all of them? Maybe, but I don't really care. I have already told you that I have no real favorite OS at this time, and the more I see what goes on here, the more likely I am to avoid buying an iPhone.

Oh, yeah, and thanks for calling me a "birdbrain" (you so, so, SO hit the nail right on the head! LOL)

posted on 23 Jun 2011, 19:14 1

38. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Costs less to produce? Can you give us a breakdown of operating costs for an iphone please, and then with other devices? Is it just like how they said that the ipad is overpriced right? And guess how much they priced their tablets when they came out? Lol.

I know. You probably think that pricing is only based on the hardware? I guess the software is free to make. Also, you probably think that Apple does not spend on any overhead expenses. And of course Apple employees don't get paid right?

posted on 23 Jun 2011, 21:43

47. hepresearch (unregistered)


I actually cannot find the article any more, apparently PA doesn't keep articles past a certain age, and news is apparently unsearchable using keywords and I simply do not have the time to waste in looking for it manually, page by page, even if it is still here. I must admit though, that the article referred to only the hardware value of the iPhone 4's parts, and neglected to factor in the value of the software. Seeings Android is free to license, I guess that would certainly level the playing field a bit.

Uh, yeah, I'm afraid I opened my mouth too soon on that one, so once again I apologize. Open mouth - insert foot! HAH!!!

posted on 23 Jun 2011, 19:47

46. jroc74 (Posts: 6015; Member since: 30 Dec 2010)


530 must be 11 years old or mentally challenged.

You are not the only one he chose to make up stuff on.

This person is a serious candidate to have an ignore button on here.

posted on 23 Jun 2011, 21:49

48. hepresearch (unregistered)


I prefer that people think I'm mentally challenged... it's less demeaning than being accused of pre-pubescence. LOL, but seriously, do they have an ignore button here somewhere? Not that I would ever plan on using it myself, but it might give some people here a little relief from my uber-sarcastic commentary...

posted on 23 Jun 2011, 09:54 2

17. ilia1986 (unregistered)


Wait wait lol - so you're actually saying that the only company that can innovate is Apple?

It's obviously not true, but I dunno.. but hey - I own an iPhone 4 - and it's fine by me.

posted on 23 Jun 2011, 19:07

36. hepresearch (unregistered)


In time, it will be the truth, my friend. Apple will rule the mobile universe (at least in the US) once the patent-rulings and new laws are in place. No one will innovate in the mobile space unless Apple approves, and no one will dare to resist or be different. LTE-Advanced will be the "One" network technology. Apple will be the "One" OEM handset distributor. I'm just not sure if the "One" US network operator will be AT&T or Verizon...

posted on 23 Jun 2011, 19:16

39. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


You got that right. But Apple is not the only smart company out there. HP I believe can compete fairly with Apple. HP now owns patents from Palm, and Palm has tons and tons of patents as well. It's all about having bright ideas and patenting it first before anyone does.

posted on 23 Jun 2011, 21:53

49. hepresearch (unregistered)


Ya know, HP's WebOS is probably the easiest one for me to tolerate at this point... at least the HP Veer is comfortably small. Seriously, though, I am still not a huge fan. And HP might be doing a little better than RIM, depending on whether the TouchPad manages to outsell the Playbook or XOOM. Still, for me, its a big unknown right now.

posted on 23 Jun 2011, 09:04

13. jroc74 (Posts: 6015; Member since: 30 Dec 2010)


Oh yea...definite lawsuit from Apple coming soon.

posted on 23 Jun 2011, 16:45

25. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


You got that right. All those touch gestures infringed on Apple's patents :)

posted on 23 Jun 2011, 18:30

33. jroc74 (Posts: 6015; Member since: 30 Dec 2010)


Correction: Apple doesnt have every touch gesture patented. Only specific ones. What are the chances Nokia is using all the ones Apple has patented?

posted on 23 Jun 2011, 19:19

41. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


A big one. But we'll see. That scrolling spring effect looks pretty iphonesque to me, and that swipe gesture, that's an iphone thing as well. And you can tell that they're guilty by insinuating that swiping is a most natural gesture on phones....NOT.

posted on 24 Jun 2011, 03:55

53. TryllZ (unregistered)


If Nokia did steal from Apple then why did Apple pay nokia around $600m for patent infringment...?

get over it, its Apple whos been infringing Nokia's patents to get their business running...

posted on 24 Jun 2011, 12:07

58. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


The licensing fees that Apple would be paying nokia is for other technologies. Mostly on GSM related tech.

posted on 23 Jun 2011, 07:40 1

5. ilia1986 (unregistered)


Btw sorry for doubleposting but I couldn't help myself.. Notice any difference in the amount of handclapping and cheering in the audience between the videos? Exactly.

Wait - did he just say "Innovate both in the design of the hardware and software"? How a 1 gig processor in 2011 is innovation exactly? lol.

posted on 23 Jun 2011, 08:37 1

9. hepresearch (unregistered)


hmmm... how fast is the processor in the iPhone 4? Just curious...

posted on 23 Jun 2011, 09:52

16. ilia1986 (unregistered)


In which year did the iPhone 4 come? Just curious...

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