Super Mario Run projected to rake in over $70 million in revenue during first month

All aboard the Super Mario Run hype train! Nintendo's long-awaited foray into mobile gaming — no, Pokemon Go doesn't count — is shy of a week away from its official release, and projections for its first month revenue are now through the roof.

With over 20 million people lined up to be notified when Super Mario Run hits the App Store on December 15, mobile market intelligence platform Sensor Tower is projecting upwards of $70 million ($50 million net) in revenue for Super Mario Run during its first month. The figure is not as spectacular as Pokemon Go's staggering $143 million or Clash Royale's $107 million, but it's still mighty impressive.

Sensor Tower is also projecting that Super Mario Run will reach a “historic” number of downloads during its first month on the market, likely “much greater than Pokemon Go”, thanks to the prominent featuring by Apple on the App Store and months of exhaustive media coverage.