Study: Apple still world's top brand
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Apple added market value despite the death of Steve Jobs |
Nick Cooper, managing director of Millward Brown Optimor which conducted the study, said that technology is "where it's all happening." Cooper says that the brands that do the best are those with products that are intuitive and where the consumer experience leads business use instead of the other way around. He calls it the consumerization of IT where a hardware and software producers must bring their products designed for the enterprise up to the levels that consumers demand in their private lives. Talking about Apple, Cooper says that it is amazing how Apple was able to add to its market value despite the death of its visionary co-founder, Steve Jobs. He sees Apple as being "catchable" but it will require Apple to falter or another company is going to have to "go on a sprint". Visit the sourcelink to see the top complete top 100 brand names.
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The BrandZ Top 100 Brand Names |
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12 Comments
1. medicci37 posted on 21 May 2012, 22:15 14 1
Didn't expect IBM would be that high. Also suprised Samsung isn't on the list.
3. cepcamba posted on 21 May 2012, 22:31 3 1
IBM is making money out of entire companies through IT infrastractures. They were there first and it's hard to migrate IT stuff with your business on-going so it's kind of a trap that companies can't escape. They have to continue using IBM stuff or their Info Systems will be f***ed up.
By the way, one reason why some companies are not on the top of the list (such as Samsung and some Big Oil companies) is that the measure used was not based on actual company value. Some companies are really big (like Exxon) but a big chunck of their worth is in their infrastructures.
Like if it's between two guys, one earning $1M/year and has stocks worth $20M, another earning $100k/year and owns a house worth $25M. Though the 2nd guy's income is lower than the first, he is still richer in true value and the first guy has some more years to catch up.
2. christianqwerty posted on 21 May 2012, 22:26 8 0
Good job apple and google! Just a few years ago, they were small, now they are huge.
4. gallitoking posted on 21 May 2012, 23:17 7 1
This reafirms Apple and Google are not going anywhere...
5. 9_HeLLs_oF_DrOid posted on 22 May 2012, 00:58 4 4
Apple grew by 19% and Google "grew" by -3%. See the difference?
9. rudlie posted on 22 May 2012, 04:04 2 0
apple giving 80% of revenue for google and android only giving 20%. do you copy that?
10. Non_Sequitur posted on 22 May 2012, 07:06 2 0
The term "grow" in this article means obtaining more revenue, not how many people use the company's products.
If McDonalds sold their burgers cheaper than Burger King and had to give some of the profit to the companies who were helping McDonalds make their burgers, while Burger King made their own burgers, jacked up the price, and made everyone believe it was better (when in reality, McDonalds would be better), who would earn more revenue?
It's quite simple. This does not mean anything. We all know that Apple earns more than Google and we've known it for a while.
6. bbblader posted on 22 May 2012, 01:06 2 1
good job apple now to remain in this spot make iPhones 2x as pricy as now
8. sipha posted on 22 May 2012, 02:16 0 4
I hate it when the USA makes a list about how it view thing, and say it speaks for the world... Besides who the hell is verizon?? I would have understand if they said vodafone(who owns verizon) And IMB number 3, pleas, it would harld make the top 100..
11. DigitalMD posted on 22 May 2012, 08:55 0 0
Unfortunately the promise of smart phones is no longer viable. With data cost skyrocketing and carriers capping bandwidth, its back to the days of SMS and voice.
