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Steve Jobs wanted to create his own mobile carrier

Posted: , by Michael H.

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Steve Jobs wanted to create his own mobile carrier
We all know that Steve Jobs loved to control Apple products from end to end, so it should come as no surprise that he wanted Apple to run its own mobile carrier and bypass the system overall. This news is according to John Stanton. Stanton is somewhat of a legend in the mobile world. He was the founder  and CEO of Western Wireless, former CEO of VoiceStream Wireless (which became T-Mobile), and CTIA, and current chairman of venture capital firm Trilogy Partners. And, when Stanton was CEO of VoiceStream, the company invested in Danger, which went on to create the Sidekick, and had had developers spin off to create Android. 

According to Stanton, he and Jobs spent a considerable amount of time between 2005 and 2007 discussing ideas for Apple to create its own wireless carrier. He said that Jobs "wanted to replace carriers" and that eventually Job's vision became to use unlicensed spectrum (WiFi spectrum) to create a mobile carrier. This way Apple would truly control everything from end to end, not to mention it would have been able to avoid the rash of problems users have had over the years with AT&T. 

It's unclear how Apple could have built up a wireless carrier with enough coverage using WiFi in the US alone let alone globally in all of the regions the iPhone has been made available. Perhaps that logistical issue is what led Jobs to kill the idea in 2007. Of course, rumors still continue that Apple or Google may try to buy a carrier like Sprint or T-Mobile in order to disrupt the carrier model from the inside, but as yet, we're still at the mercy of companies like Big Red. 

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64 Comments

1. mills0806 posted on 15 Nov 2011, 20:16 10 1

Couldn't hurt i guess the carriers now are pretty much douches anyways.

26. bobfreking55 posted on 16 Nov 2011, 05:12 6

But with the OS, Phone and Network all owned by a single company...

all cool but

It's starting to feel scary.

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38. dirtydirty00 posted on 16 Nov 2011, 11:20 2 2

yup. his next project was splicing genes and trying to breed a superior race. apple loving hipsters.... o wait... isheeep have already begun to be integrated into society.

54. andro. posted on 16 Nov 2011, 14:22 1

Agreed the level of control,surveillance and money goughing by an apple carrier network would indeed be scary,but maybe it might be an eye opener for apple when they see so many of their bill paying customers complaining of dropping calls and threatening to cancel their contracts.

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39. dirtydirty00 posted on 16 Nov 2011, 11:21 2

SPEAKING OF BRAINWASHING....

SINCE WHEN CAN YOU NOT WRITE iSHEEEEEP ON THIS SITE???

NOW "iSHEEEEEP" has become a "BANNED WORD?"???

true colors phone arena.... true colors...

53. DincWithMIUI posted on 16 Nov 2011, 14:16

Douches that employ over 250,000 employees directly in the US and probably a million people total. You are right. They are horrible.

2. xiobnb posted on 15 Nov 2011, 20:20 8

i wish google would come out with a new and cheap carrier...its ridiculous how expensive phone plans are today

3. taco50 posted on 15 Nov 2011, 20:21 7 1

I think at some point google will become a carrier. They already own spectrum and offer google voice which now includes voip on pc's

7. belovedson posted on 15 Nov 2011, 20:30 1

really doesnt make any business sense for google to start its own carrier. its better that google piggyback on sprint. share spectrum and offload most of the data that users need to wireless service providers.

14. MichaelHeller posted on 15 Nov 2011, 20:57 6

It makes perfect business sense, especially since given Sprint's success rate, it seems pretty likely that Google could run the company better than it's been running itself.

8. remixfa posted on 15 Nov 2011, 20:31 3 4

one could hope. and yes, with google's open arms policies, an iphone would probably live happily side by side with a nexus on google's carrier.

11. taco50 posted on 15 Nov 2011, 20:43 6 3

check the samsung korea thread where you get owned by facts again.

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17. iamcc posted on 15 Nov 2011, 21:33 12 3

He pretty much agreed with you and you still try to start an argument. You are so fucking dumb...

30. remixfa posted on 16 Nov 2011, 09:50 1

and this is why you are the biggest troll on the site.
1) you bring up something that has NOTHING to do with what anyone is talking about
2) you didnt own me on anything. your an idiot.

hey look..i think someone is crossing a bridge somewhere.. shouldnt you go stalk them?

46. remixfa posted on 16 Nov 2011, 13:12 1

you are really just a big stupid troll arent you?
you didnt own anything.. i doubt u could own yourself. And what does any of that have to do with this conversation. You are just trying your best to start a flame war up. I hope the next time you get a vacation, its permanent.. geesh. you obviously learned nothing from your time away.

32. downphoenix posted on 16 Nov 2011, 10:32

true but Apple would never allow their phone on that carrier as Google is a direct competitor whereas the existing carriers arent competing with Apple. Also Im sure Google would want no part in bad iphone deals like Sprint signed so they wouldnt agree to apple unless Apple was to give a fair price.

42. MichaelHeller posted on 16 Nov 2011, 13:07 2

If the iPhone didn't exist on Google's carrier it would be because Google wouldn't agree to the ridiculous subsidies that Apple demands, not that Google shut it out as an anti-competitive move.

56. remixfa posted on 16 Nov 2011, 15:57 1

michael, if google became a carrier, i would love to be a fly on the wall of the meeting with tim cook where they try to come to terms over iphone sales.. lol.

13. MichaelHeller posted on 15 Nov 2011, 20:56 2

It seems almost inevitable that Apple or Google would eventually be a carrier. It's just a matter of whether the government would allow it to happen, especially with Google.

18. Scuba_Steve posted on 15 Nov 2011, 23:50 1 1

Agreed. Google is already on the radar and or dare I say, s**t list, for the gov?

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