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Snapdragon 810 didn't overheat on any commercial device says Qualcomm's marketing chief

Posted: , by Alan F.

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Snapdragon 810 didn't overheat on any commercial device says Qualcomm's marketing chief
Qualcomm’s VP of marketing, Tim McDonough, says that the Snapdragon 810 never had a heating problem. Speaking with business magazine Forbes, the executive said that all of the rumors about the chipset running hot were "rubbish." McDonough did admit that early versions of the HTC One M9 and the LG G Flex 2 did overheat, but those were devices being tested and were not for commercial release.

McDonough pointed out that pre-release products are built to find bugs. He said, "Pre-released hardware doesn’t act like commercial hardware, it’s just part of the development process." His theory is that someone took the test results and leaked the information to what he calls "less sophisticated news outlets" in order to spread a story. He hints that in order to find out who was responsible for spreading the rumor, you have to ask yourself who benefits from this news. And while the overheating rumors conveniently opened the door for Samsung to use its home grown Exynos 7420 on the entire production run of the Samsung Galaxy S6 and Samsung Galaxy S6 edge, the marketing executive refuses to play "Clue." He did say that for both the Samsung Galaxy S5 and Samsung Galaxy S4, Samsung used mostly Qualcomm chips.

Qualcomm isn't totally shut out from participation in the success of the Galaxy S6 and Galaxy S6 edge. McDonough points out that there is a "significant modem business for us there." He also reiterated that  LG's decision to use the Snapdragon 808 instead of the Snapdragon 810 was made a good 18 months before the phone launched, well before the Snapdragon 810 overheating talk started.

"The rumours are rubbish, there was not an overheating problem with the Snapdragon 810 in commercial devices. If that’s true, which we’re saying it is, why was there so much rumour? Why was someone spreading false information about the 810? Our point of view is that those rumours happened with the LG G Flex 2 and Qualcomm 810 being first to market with the premium-tier application processor. Then somebody decided to put out some false rumours about that, which is unfortunate but sometimes that’s how business is done. That has forced us to spend a lot of time addressing the false rumours."-Tim McDonough, vice president of marketing, Qualcomm

Qualcomm has high hopes for the Snapdragon 820, which will launch later this year. The chip includes a computing platform called Zeroth which will know if the phone user is inside or outside and whether it is day or night. This way, it can manually adjust the phone's camera to take the best photograph. It also will be able to index pictures by keywords thanks to its ability to recognize images.

Qualcomm plans on releasing an SDK for Zeroth to give developers an opportunity to do something with it. It's all part of Qualcomm's strategy to win back any business it might have lost because of the issues that surrounded the Snapdragon 810, whether they were deserved or not. Meanwhile, the Snapdragon 810 continues to power the HTC One M9, the LG G Flex 2 and the Xiaomi Mi Note Pro. The latter, which consumers in China can pre-order starting today, is the most ambitiously spec'd phone from the manufacturer.

source: Forbes

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posted on 06 May 2015, 17:54 13

1. sun0066 (Posts: 119; Member since: 12 Feb 2011)


I had the HTC m9 and I had to return it between other issues because it got hot so much while multitasking,the case almost melt ,no that part is a joke ,but it does get hot a lot ,maybe I was giving a testing device ,then let's blame t mobile lol. Incredible what a greedy person could say to defend the company from a fiasco

posted on 06 May 2015, 17:57 17

3. alouden (unregistered)


I think if they admitted to flaws that were corrected it would not be so bad. This constant and repeated denials of the obvious just makes me wnt to avoid the 810 processor at all cost.

posted on 06 May 2015, 18:06 18

6. AnTuTu (Posts: 1578; Member since: 14 Oct 2012)


Hahahaha their marketing chief had to say it.

posted on 06 May 2015, 21:21 3

32. cheetah2k (Posts: 1524; Member since: 16 Jan 2011)


Yeah, and what would he know about the technical side of the 810? What was his response on Samsung pulling the pin on the 810? Huh, well Mr VP marketing @ Qualcomm whats your response to that????

Of course no commercial device overheated, because the 810 is speed throttled for 99% of its operational life... :D

All I can say is what an idiot, and making Qualcomm look like a JOKE!

posted on 06 May 2015, 18:59 2

20. LifeSucks (Posts: 54; Member since: 15 Jan 2015)


The S810 was'designed' to run super hot from the start. That's why LG knew many months before that they wanted the S808 and not the S810. It's simple as that. Choosing to put that super hot chip in phones was the OEM's decision.

posted on 06 May 2015, 21:23 4

33. cheetah2k (Posts: 1524; Member since: 16 Jan 2011)


I doubt LG knew many months pre-release they wanted the 808. I think it was a choice they were forced to run with in order to "TRY" to keep a balance between speed and heat - as well as LG's own CPU not being ready for a flagship device so they had no weapons to fight with... Its a shame. The G4 could have been so much more, but instead its a halfway house comedy of errors brought about by Qualcomm's fk up

posted on 06 May 2015, 21:35 2

35. Trex95 (Posts: 880; Member since: 03 Mar 2013)


I had the M9 for a month no overheating issue even with intesive games. I sold it for one reason camera other than that it's an excllent phone and to be honest all Android phones has issues here and there, I used to own note 4 Exyonse version and it does has an overheating issue, G3 overheating and throttling, S5 same issues. If you think S6 doesn't has an issue then check this

http://www.cultofandroid.com/73258/samsung-galaxy-s6-suffering-from-a-major-memory-problem/

posted on 07 May 2015, 01:43 3

40. TylerGrunter (Posts: 1514; Member since: 16 Feb 2012)


The M9 stopped overheating because they reduced the frequency of the cores from the theoretical 2.0 to a more earthy 1.6GHz, letting the SoC run at full speed only in benchmarks:
http://anandtech.com/show/9102/the-htc-one-m9-review-part-1/4

posted on 07 May 2015, 02:27 2

44. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)


I had both exynos and sd805 note 4 and I never had any over heating issue except if I put a game on pause and leave the phone like that for a long time. But any phone will get hot if you will pause a 3d game and leave the phone for long time

posted on 07 May 2015, 04:09

46. JumpinJackROMFlash (Posts: 450; Member since: 10 Dec 2014)


Well, thanks for that completely irrelevant comment which has absolutely nothing to add to this discussion about the *SD810*

posted on 07 May 2015, 10:47

47. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)


well, thank you too for that completely unnecessary reply to my comment which has nothing to do with the topic of this post... atleast we share something common, IRRELEVANCY

posted on 07 May 2015, 01:53 2

42. FoneAddict (Posts: 259; Member since: 05 Jul 2011)


Everyone knows the SD810 has been a DISASTER. To deny this is delusional.

posted on 06 May 2015, 17:55 7

2. miket1737 (Posts: 2383; Member since: 17 Mar 2013)


Possible damage control for the Xiaomi Note Pros S810 implementation being much superior to other S810 implementations due to Xiaomi's custom heat dissapation design

posted on 06 May 2015, 17:59 7

4. saveferris (Posts: 27; Member since: 11 Jul 2014)


The epitome of failure is when LG has to use an old tech in its flagship because your latest tech has serious flaws.

posted on 06 May 2015, 18:13 1

10. sgodsell (Posts: 3358; Member since: 16 Mar 2013)


The 808 is not old tech. It is a 64 bit processor. The only difference is the 6 cores vs 8, GPU, and ram type.

posted on 06 May 2015, 18:55 6

16. j2001m (Posts: 2840; Member since: 28 Apr 2014)


It is old or crap tech it got a crap gpu and no ddr4 support

posted on 06 May 2015, 21:26 1

34. cheetah2k (Posts: 1524; Member since: 16 Jan 2011)


Agreed.. And Sony is stuffed too, being a sealed phone for its IP68 rating, putting the S810 in it would have cooked everything internally. I'm interested to see how the Japan Z4 goes - my guess its running at 50% to keep those temp numbers down....

posted on 06 May 2015, 22:13 4

36. ninja_master (Posts: 306; Member since: 27 Feb 2015)


If The z4 Gets hot just put it in water

posted on 06 May 2015, 20:23 1

27. TheBiz (Posts: 231; Member since: 13 Apr 2015)


yup i had high hopes for LG this year
and they have a great design,camera,have sd card support so i was thinking of them as sammy's competition but because of efffdragon issues they put sd808 and now nobody wants to switch cuz its only 20% better than sd801
and if anybody wants to switch they'll take gs6

posted on 07 May 2015, 00:10

39. rnagic (Posts: 150; Member since: 13 Jul 2014)


Heat issues are not new for snapdragon processors. They had a monopoly on android devices and they straight up blew it. If Tim McDoughnut may as well be trying to convince us that the world is flat.

posted on 06 May 2015, 17:59 6

5. QWERTYslider (unregistered)


Then why didn't LG use it for the G4 ????

posted on 06 May 2015, 18:10 4

8. robocopvn (Posts: 404; Member since: 10 Mar 2010)


Lg decided to use 808 long ago. Do you really think the global company can shift from 810 to 808 in just 2 months??

They need to design, test, order and resemble long long time in advance. Please !!

posted on 06 May 2015, 18:49 1

13. Pattyface (Posts: 1527; Member since: 20 Aug 2014)


He can't read or he would have seen that part

posted on 06 May 2015, 18:57

19. j2001m (Posts: 2840; Member since: 28 Apr 2014)


I say that lg and Samsung are the only ones that can easy make the change in a month, so they full of crap

posted on 06 May 2015, 20:53 3

31. ibend (Posts: 3872; Member since: 30 Sep 2014)


but they have decide to use it on flex2.. and then we hear overheat problem on SD810.. and later their FLAGSHIP use 808.. how can they purposely put weaker processor for a FLAGSHIP, while using better processor on model that released before their flagship?

posted on 07 May 2015, 02:13 1

43. medtxa (Posts: 1126; Member since: 02 Jun 2014)


when chinese OEM plan and make new flagship every 6 months?

posted on 06 May 2015, 18:09 6

7. Mxyzptlk (Posts: 12069; Member since: 21 Apr 2012)


I think he's either in denial or he's lying. You can fry an egg with how hot the 810 chip gets.

posted on 06 May 2015, 18:10 6

9. robocopvn (Posts: 404; Member since: 10 Mar 2010)


Seriously, have you ever use one?

posted on 06 May 2015, 18:32 4

11. Fallen1 (Posts: 283; Member since: 14 Nov 2014)


Right and everyone should take advice from the biggest troll on the site besides that hugobarra guy

posted on 06 May 2015, 18:45 3

12. may_czos (Posts: 718; Member since: 22 Nov 2014)


Technically he's correct. Neither M9 not G Flex 2 are overheating. But it's achieved by serious thermal throttling (M9 is actually hexa-core clocked at 1,5GHz) because it's impossible to run 810 at full speed for more than a few seconds.

posted on 07 May 2015, 01:52

41. TylerGrunter (Posts: 1514; Member since: 16 Feb 2012)


That's pretty much what is happening:
http://arstechnica.com/gadgets/2015/04/in-depth-with-the-snapdragon-810s-heat-problems/

posted on 06 May 2015, 18:52

14. Pattyface (Posts: 1527; Member since: 20 Aug 2014)


I'll skip the 808 and 810. I'll stay with the 805

posted on 06 May 2015, 18:54

15. JMartin22 (Posts: 1945; Member since: 30 Apr 2013)


Throttling occurs when when the device hits a certain thermal temperature which is unhealthy for the internal electrical components. If their Snapdragon 810 chipset doesn't overheat by their accord, then it just plan sucks and was poorly designed. Samsungs take on Cortex-A57 architecture has just been superior in that of the Exynos 7420. When we see their custom cores in Mongoose, I'm sure they'll solidify their position as a semiconductor producer AND designer. They've been pouring billions of dollars into research and development in their semiconductor division.

posted on 06 May 2015, 20:29

28. Napalm_3nema (Posts: 2157; Member since: 14 Jun 2013)


What Samsung did right was use the ARM design for the entire SoC (CPU/GPU) instead of using the stock ARM CPU design and a custom GPU (Adreno 430). It also helps that they used a 14nm process.

posted on 06 May 2015, 18:56

17. tech7 (Posts: 14; Member since: 04 Feb 2015)


If original S810 isn't heating, why xiaomi is using newer version of Qualcomm's S810 ???

posted on 06 May 2015, 18:59

21. j2001m (Posts: 2840; Member since: 28 Apr 2014)


Nope they just using a new cooling system and its a bigger phone

posted on 06 May 2015, 19:02

22. LifeSucks (Posts: 54; Member since: 15 Jan 2015)


The same reason 2015 Macbook Pro uses Broadwell instead of Haswell. Because the newer version is better, it's available and they are willing to pay for it.

posted on 06 May 2015, 18:57

18. 99nights (Posts: 1152; Member since: 10 Mar 2015)


Lol what

posted on 06 May 2015, 19:06

23. vuyonc (Posts: 993; Member since: 24 Feb 2014)


Looks like it's Kryo vs. Moongoose next year. My Xperia Z1 will last till then.

posted on 06 May 2015, 19:51 1

24. Andrewtst (Posts: 614; Member since: 25 Jan 2009)


Cheating only make things worst.

posted on 06 May 2015, 19:52

25. kaikuheadhunterz (Posts: 1157; Member since: 18 Jul 2013)


I Donough what you're trying to do, the tests already prove otherwise

posted on 06 May 2015, 20:07 1

26. dimas (Posts: 1977; Member since: 22 Jul 2014)


Shouldn't Tim be saying that before the issue got large? After the damage done to the HTC M9 sales, scientific datas should be presented by Qualcomm. By being silent for too long, Qualcomm hurt their phone manufacturing clients.

posted on 06 May 2015, 20:43

29. kevin91202 (Posts: 527; Member since: 08 Jun 2014)


Qualcomm deserved it. After releasing chips with miniscule speed increases, I'm glad Samsung ran with their own designs. Qualcomm had it good for a few years. They got fat and enjoyed the monopoly. But Samsung showed them who was boss. If Qualcomm continues their lazy ways, they'll end up like Blackberry: irrelevant.

posted on 06 May 2015, 20:47

30. BaffledTruffle (Posts: 506; Member since: 07 Dec 2013)


Shouldn't they be addressing the issue and helping manufacturers to lessen the heating problems? All this denial whilst a lot of people and reviewers are complaining about the heat and throttling of devices running their SoC's...

posted on 06 May 2015, 23:00

37. Bogdan86 (Posts: 48; Member since: 06 Oct 2014)


then why the one M9 throttles speed? after one benchmark, it gets overheat, Mghz drop, and results take a dive. and the OneM9, G flex2, are NOT thin phones. if S810 would be used in a 6.8mm thin S6 it would overheat like crazy !!!

posted on 06 May 2015, 23:21

38. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


The HTC sensation all over again. Lol

posted on 07 May 2015, 03:31

45. Limcheethiam (Posts: 66; Member since: 23 Feb 2015)


Ya, you just pin point to Samsung directly that they trying tarnish the reputation of Qualcomm snapdragon 810 chip so that they are able to promote they own 14nm chips.

posted on 07 May 2015, 10:56

48. TechieXP1969 (Posts: 8958; Member since: 25 Sep 2013)


Thy are liars.

Explain this Qualcomm:

http://arstechnica.com/gadgets/2015/04/in-depth-with-the-snapdragon-810s-heat-problems/ : "In short, chips throttle, but the 810 throttles more than most, and it's severe enough that the 810 is actually slower than the 801 or 805 in some CPU-bound tasks over the long haul. The Exynos 7 Octa, which has similar specs on paper, is much better in practice."

http://www.gsmarena.com/lg_g_flex2-review-1209p5.php : "Our impression is that the LG G Flex2 got really warm while running a game, or even a benchmark app, for that matter. We also noticed, that when running benchmarks, its performance dropped after the first run, suggesting there is some sort of CPU performance throttling taking place when the temperature rises. The performance penalty amounted to about 20% and it restored back to normal only after the phone had the chance to cool off. "

http://www.neowin.net/news/samsung-lg-and-sony-facing-issues-with-overheating-snapdragon-810-causing-delay

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