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Nokia Lumia 710 price slashed to zero

Posted: , by Victor H.

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Nokia Lumia 710 price slashed to zero
The Nokia Lumia 710 is the second Windows Phone the Finnish company has made and while it’s a bit more basic that the flagship Lumia 800, it’s still very similar and capable. And now - even more affordable. 

The Lumia 710 price on T-Mobile is only $49.99, but it was slashed to zero with a two-year contract. To get it, you’d just need to visit the closest brick and mortar Microsoft Store, or order online.

The price of the handset has dropped sharply in various other markets like Canada, India and Russia. In Russia, for example, it now costs 35% less than the original price, and currently retails for around $325 (9,890 rubles). Some analysts raise a valid point that this should mean that Nokia is not enjoying great sales of its Lumia lineup, and expect the flagship Lumia 800 to also see its price slashed soon. 

What are your impressions about Nokia Windows Phone sales, a success or not?


17 Comments
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posted on 01 Feb 2012, 09:27 4

1. 9_HeLLs_oF_DrOid (Posts: 124; Member since: 02 Jan 2012)


Lower sales might be a result of radical changes. WP astrays from common norm of icons on homescreen(s) to Live Tiles which a user might find a little odd to get accustomed to and hence, the lower sales.

posted on 01 Feb 2012, 09:57 2

2. ryq24 (Posts: 538; Member since: 17 Oct 2011)


so soon! sales must be that bad for nokia to slash the price this early. elop should start writing his resume!

posted on 01 Feb 2012, 11:31 6

3. digitalw (Posts: 55; Member since: 20 Dec 2011)


Or...?! Or making place for new models, Symbian (Nokia 803?) and new Windows phones (Lumia 910?) ... we will see very soon.

posted on 01 Feb 2012, 12:05 2

4. MickDM (Posts: 63; Member since: 29 Nov 2011)


and here i thought we were going to get an impartial article about a nokia/wp/verizon product from vh/pa, and then...wait for it...POW!!!! ...must not be selling well... oh well, apropos... ijs ;)

posted on 01 Feb 2012, 12:27 1

5. -box- (Posts: 3879; Member since: 04 Jan 2012)


Keep in mind they could be dropping the price to make it more appealing versus the HTC Radar and future Nokia handsets, rumored to be coming in late spring or early summer.
The way to tell if a model isn't selling well is to go to a store and make an offer for a phone without a contract or subsidies (known as "no-commitment pricing" or "full price") and seeing how low the rep will go

posted on 01 Feb 2012, 13:29 5

6. ReturningToNokia (Posts: 130; Member since: 09 Jul 2011)


Lol at Victor!

This price (yeah, the 'slashed to zero' price) is being offered by Microsoft via the Microsoft Store; as a matter of fact, you can get just about anything at the Microsft store from mobiles to PC's at a better price than you would at any other outlet. T-Mobile is still offering it at $49.99 ($99 less $50 rebate - same as the initial launch price).

Are you salty that Nokia chose Microsoft as the primary OS? Your Nokia and Microsoft articles are just so unprofessional.

posted on 01 Feb 2012, 14:38 2

10. thatdude1 (unregistered)


Totally agree with you. If a person didn't know any better, reading this article would make you think that the Lumia 710 is not selling well, which is not the case. I have been to several T-Mobile stores and the reps in each store all give me the same answer when questioned: The Lumia 710 is selling well, even better than the HTC Radar. Some locations have even said it is among the top 3 sellers at the respective location.

posted on 02 Feb 2012, 01:39

11. Victor.H (Posts: 462; Member since: 27 May 2011)


Did you read the last part of the article? It's a consistent and deliberate price drop across many countries.

Moreover, it's an unprecedented one - 35% off in a mere two months is huge. There's no other Nokia handset that I can remember to have seen its price decline so swiftly.

posted on 02 Feb 2012, 06:07 2

13. thatdude1 (unregistered)


The price drop happened in those countries because carriers in those countries deemed it too expensive because its price was too close to the higher-end Lumia 800, not because the handset was not selling. And yes, I read your article IN FULL as well as articles from other sites, which had more detail about the price drop than you did. You should consider all the facts about a certain subject and add them into your articles, as opposed to only choosing bits and pieces for the sake of sensationalism.

posted on 03 Feb 2012, 09:22

15. Victor.H (Posts: 462; Member since: 27 May 2011)


I wish that was the case, but the price drop is consistent across retailers. There's little to no connection to carriers also - markets like India and Russia rarely if ever sell subsidized phones and the Lumia 710 is definitely not subsidized in those markets.

Additionally, the price of the Lumia 710 was dropped on T-Mobile as well.

posted on 01 Feb 2012, 14:28 1

7. T00muchF00D (Posts: 98; Member since: 27 Nov 2011)


Victor writes about the price drop like if it's being adopted by every store/carrier that sells it. One store dropped it. ONE. Its not a flop just because ONE store wants to sell more from itself than from others. Its called capitalism.

posted on 02 Feb 2012, 01:41

12. Victor.H (Posts: 462; Member since: 27 May 2011)


Actually, if you bothered to read the news, you'd know that it's not just one store - the price drop is valid for many markets and stores.

posted on 01 Feb 2012, 14:29 1

8. T00muchF00D (Posts: 98; Member since: 27 Nov 2011)


Also victor must think the Xbox could quite possibly be a flop because omg it was given away for free when launching the lumia's over seas

posted on 01 Feb 2012, 14:30 3

9. Landmarkcm (Posts: 466; Member since: 11 Aug 2009)


I wish some would stop referring to this phone as "low end"! If you want a great WindowsPhone and are on Tmobile or haven't experienced WP give it a look. I have had alot of phones! including the iphone4s & I finally feel like I will keep a phone for a while again at least a year. The processor is speedy! The camera takes great photos, Sound is great. Nokia Drive navigation also makes it better then the Radar. And you can order diff colored backs online etc. This phone is so much better then so many of the junk midrange androids that are constantly churned out! of which Ive had several.

posted on 02 Feb 2012, 07:09 2

14. Altair (Posts: 340; Member since: 02 Feb 2012)


There are couple things which has to be corrected:

1: Nokia Lumia 800 is NOT a flagship device. Nokia Lumia 900 (LTE - US) and Nokia Lumia 910 (no-LTE but 12mpx camera - EU) are the ones.

2: 320$~ has been valid price from the beginning. You should not compare that to "suggested retail price". Such prices might be used only for first few days. Every single market professional knows these things. It is also known fact that mr. Elop sayd "pricing will be aggressive one".

This article is unprofessional, containing wrong information and assumes things almost like Android/iOS troll. Obviously mr. Victor has choosed his side and it shows out in every article he writes. This is not so wise move.

posted on 03 Feb 2012, 09:25

16. Victor.H (Posts: 462; Member since: 27 May 2011)


Thanks for your opinion.

1. Lumia 900 is not sold yet, but yeah, let's agree on "imaginary flagship."
2. Really? That's enlightening for me. I wish Apple used this strategy with their iPhone or Samsung with the Galaxy S II, but the prices of those seem to persist.

posted on 03 Feb 2012, 10:22

17. karanstyle (Posts: 188; Member since: 26 Jun 2011)


Maybe a way to populate the market with their OS and then take over with Beautifully designed Lumia 800

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