New users get a 100 point reward, and you are asked to complete at least one survey a month. The app is not available in every state, but some more have just been added. If you've been turned down before, you might want to try it again.
In this skeptical and cynical age we live in, especially in light of the NSA scandal, it will be interesting to see how many people are willing to install the app. So far, that number is between 50,000 and 100,000. Embee Mobile, the developer of the app, is collecting information for the Nielsen Company, an extremely legitimate firm that is known for its weekly television ratings. Apparently, Nielsen is interested in the quality of voice and data services on your phone.
If you're interested in earning gift cards for doing nothing different with your phone than what you've always done with it, you can find the app in the Google Play Store.