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Latest iPhone cost estimate comes in at $30 bucks

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Latest iPhone cost estimate comes in at $30 bucks
With the help of additional information brought to light by an ABC Nightline report that covered Apple’s manufacturing partner, Foxconn, Asymco analyst Horace Dediu has taken a second look at the iPhone manufacturing process and determined that the device costs a little more than previously assumed to make.

Previous estimates, based entirely on hardware teardowns, thought that the iPhone cost about $8 a unit to produce. Breaking down the 24 hours that it has been previously reported that the iPhone takes to build, Dediu accounted for the potential human labor hours involved and multiplied those estimates with the labor rates reported by ABC, which were $1.78 an hour.

Using that information, he has estimated than an iPhone costs roughly $30 to produce. He does note, however, that there is an additional $60 associated with each device to account for transportation and warranty expenses.

Even with the most conservative estimates, we know that an iPhone generates about $650 on average, so however you slice it, the iPhone is a high margin device for Apple.

source: Asymco via SlashGear

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44 Comments

1. corporateJP posted on 23 Feb 2012, 17:11 2

Still mad profit, son.

2. gfresh404 posted on 23 Feb 2012, 17:22 10

Apple overcharges for everything - this isn't anything new. Still kinda cool to know the exact numbers tho

9. k1ng617 posted on 23 Feb 2012, 17:59 3

I love Android (Last three phones were/are Androids) But, it's only overcharging if people aren't willing to pay it.

This comment is hidden because of its low rating. Show

13. 14545 posted on 23 Feb 2012, 18:26 2 11

Actually, economically speaking, I don't think it is possible to "overcharge" for something. Speaking strictly on supply and demand, the amount of demand will change as the price rises. iDrones just don't understand the concept of money.

16. Tux4g63 posted on 23 Feb 2012, 19:07 3

when the human ego and hubris is involved, people will pay anything to feel like they "have it."

18. clevername posted on 23 Feb 2012, 19:35 1

You know if people have the money to spend on extravegant things they want let them. Doesn't mean they have no concept of money. On the contrary if they can afford these things they probably have a great concept of money and how to make it. I paid the same for my galaxy s 2 as I did for my iPhone 4 a couple years ago. It I'm paying the same regardless of OS then it has nothing to do with the concept of money.

20. tedkord posted on 23 Feb 2012, 19:41 1

Nobody is saying people shouldn't be able to spend however much they want on any item they want. I think it was just a comment on them paying for the brand name. $100 worth of product, $100 worth of R&D and $450 worth of having the Apple logo on it.

My wife is the same way - she's willing to pay $400 for a purse just because it's Coach. It drives me nuts, because it's got about $20 worth of materials and labor in it, and it doesn't do anything an actual $20 purse can't. (And, it's ugly as sin. At least the iPhone 4s is pretty)

My sister in law is even worse - she won't buy anything that isn't the most recognized brand, even if it's known inferior quality. (She has an iPhone 4 she bitches about constantly for signal loss issues, but won't consider any other phone, even though she doesn nothing on it that most feature phones won't do.)

24. quakan posted on 23 Feb 2012, 20:11 5

Well we do live in a society that has a way of trying to make people feel inferior if you don't have the most cash (or more than the people around you) or best things. It's what keeps some people from being to get ahead in life because some people, in many cases, will put their wants before their needs because they need to constantly reassure themselves that they are good enough. Spending money makes people feel good. Having the best things (or what is perceived as best) makes people feel good. So while you're wife may not need that $400 purse, it makes her feel good and while you're sister in law doesn't do more with her iPhone than she would with a feature phone, it makes her feel good to say she has one.

26. tedkord posted on 23 Feb 2012, 21:15 2

Got another sister in law who's like that. Didn't pay her rent one month because she bought a $600 dog. Other times skipped bills to buy other useless items just to have them.

I don't know, I'm just not like that. I bought a house that was well within my budget (not a huge house), I refuse to build up major debt - mainly because I want to not have to work until I'm 80 or drop dead, whichever comes first. I like having toys, but I won't buy something like that unless I can pay outright without shorting the mortgage, or electricity, water, gas, etc...

31. remixfa posted on 24 Feb 2012, 01:01 1 1

lol.. ted.. my wife is the same way.. she's coach nuts.. and she buys those crazy stupid purses.. its a guy thing i think. i could get one of those $1 canvas pouches from publix and do the same thing that her $300 purse does...

ill never understand. lol

28. cellphonator posted on 23 Feb 2012, 21:57

@ Clevername. Maybe you should write a double post just to make sure he, the "economically speaking" poster understands it completely.

44. bayusuputra posted on 25 Feb 2012, 04:07

haha, the terms overcharging and high profit margins themselves comes from economics, how can you say that it is impossible to overcharge something economically speaking.. if you said historically or biologically speaking, then yes, it is impossible..

3. clevername posted on 23 Feb 2012, 17:24 7 5

Love or hate apple, you gotta wish you owned stock in the company.

4. darkkjedii posted on 23 Feb 2012, 17:34 3 3

Exactly,I know I wish I did. People harp on apple for doin big business... Isn't that what a capitalistic America is all about? Get off apple,and go bug exxon.

14. HTCiscool posted on 23 Feb 2012, 18:54 3

That's like saying you with you'd invested in Cocaine in 1980 and hid it in your basement. You'd make a lot of profit but...

19. clevername posted on 23 Feb 2012, 19:37 5

Kinda wish I did invest in cocaine! Sh*t makes money!

32. remixfa posted on 24 Feb 2012, 01:02

howa bout if i invested in it from 1990 on? heroin was all the rage then.. cocaine probably took a downturn then.. now its all the rage gain..lol

36. clevername posted on 24 Feb 2012, 08:52

That's what's called minimum investment, maximum return!

37. jamrockjones posted on 24 Feb 2012, 10:48 1

It's true, but it gets to the point of just being unethical, charge what you want if people are willing to pay, but how about upping the pay for the workers who produce the device.

35. AhmadAlsayegh posted on 24 Feb 2012, 04:19 2

shares with a company that does not give shareholders dividends? no thanks! i'd rather buy microsoft shares at 30 bucks, and get 0.17$ for each share

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