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JDI develops 5.2" Full HD OLED display with Sony's WhiteMagic technology

Posted: , by Daniel P.

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JDI develops 5.2" Full HD OLED display with Sony's WhiteMagic technology

Samsung might not be the smartphone OLED screen virtual monopolist it is now for much longer. JDI, which is a Japanese government-backed venture of the Sony, Hitachi and Toshiba mobile display departments, has made a 5.2" Full HD OLED display, aimed for future smartphones.

The publication says that JDI deems the screen superior than Samsung's diamond-shaped matrix solution found in the Galaxy S4, as it uses a technology similar to Sony's WhiteMagic, adding a white organic pixel to the usual red-green-blue setup.

This has reportedly allowed for increased brightness and better color representation than Samsung's somewhat cold-colored AMOLED displays, but we are not entirely convinced, as the WhiteMagic screen on the Sony Xperia P is indeed close to 1000 nits of brightness, but the color representation on it seems quite off. Moreover, until this 5.2" panel from JDI materializes in a Sony or another phone, Samsung would have, of course, moved along with its own OLED tech, too.

source: Nikkei

23 Comments
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posted on 02 Apr 2013, 04:28 7

1. Timmehor (Posts: 599; Member since: 09 Mar 2013)


Oooooooo, pretty. Can't wait for OLED displays like this.

posted on 02 Apr 2013, 07:39 1

11. AamirSIII (banned) (Posts: 187; Member since: 04 Oct 2012)


u will have to wait until like 2015 for these to come to smartphones...

posted on 02 Apr 2013, 23:26

15. Timmehor (Posts: 599; Member since: 09 Mar 2013)


Yeah, probably.

posted on 02 Apr 2013, 04:47 3

2. Xolar (Posts: 57; Member since: 02 Apr 2013)


amazing! i wish they could make this a lot better than Retina Display...

posted on 02 Apr 2013, 04:57 10

3. Timmehor (Posts: 599; Member since: 09 Mar 2013)


IPS display* "retina" is just Apples branded word for it.

posted on 02 Apr 2013, 04:59 5

4. Berzerk000 (Posts: 4023; Member since: 26 Jun 2011)


They didn't brand it Retina for being IPS, they branded it Retina because of the pixel density.

posted on 02 Apr 2013, 05:04 5

5. Timmehor (Posts: 599; Member since: 09 Mar 2013)


It's the same thing.

posted on 02 Apr 2013, 05:14 6

6. Berzerk000 (Posts: 4023; Member since: 26 Jun 2011)


How? IPS is a display technology that's used to enhance viewing angles and color reproduction, what does that have to do with pixel density?

posted on 02 Apr 2013, 09:47 2

13. TheLolGuy (Posts: 483; Member since: 05 Mar 2013)


It is absolutely NOT the same thing. And shame on all the people who thumbed you up for blatant misinformation. Berzerk000 is right.

posted on 03 Apr 2013, 05:00

17. romeo1 (Posts: 234; Member since: 06 Jan 2012)


true but the branding was wrong as they said our eyes could not see the pixels cause it was almost the same?(don't remember the exact words)
but our eyes have a much higher ppi than the "retina" screen

posted on 03 Apr 2013, 06:56

18. Berzerk000 (Posts: 4023; Member since: 26 Jun 2011)


Apple said at that level of pixel density, a person that has 20/20 vision can not see pixels on the display at the average viewing distance.

They key phrase is "at the average viewing distance." At longer distances, the pixel density seems higher than it would be if it were closer, so we wouldn't be able to see pixels on the Retina display if we hold them about 12 inches away from our eyes, but we could if they were 2 inches away.

So, technically, Apple was correct.

posted on 11 Apr 2013, 09:56 1

21. romeo1 (Posts: 234; Member since: 06 Jan 2012)


still they weren't correct as the human should see around the 477 ppi on a distance of 12inches and on 8 inches around the 716 ppi.

posted on 13 May 2013, 13:25

22. serge327 (Posts: 46; Member since: 27 Aug 2012)


Apple branded its screen as RETINA, but nowaday Full HD phone can beand as "SUPER RETINA"... R.I.P Apple's Retina Screen.. LOL

posted on 02 Apr 2013, 05:23 2

7. ryq24 (Posts: 503; Member since: 17 Oct 2011)


Bet it would be more expensive than Samsung's!

posted on 02 Apr 2013, 06:49 3

10. aokde (Posts: 186; Member since: 09 Jul 2012)


might be, but since sony manufactures them the price won't affect sony's phones. bonus for us sony fans :D

posted on 02 Apr 2013, 05:44 1

8. thunderising (Posts: 225; Member since: 25 Nov 2011)


Want smaller displays!

posted on 03 Apr 2013, 19:12

20. yudi.nemesis (Posts: 1127; Member since: 14 Mar 2013)


don't worry JDI know what you want just follow this link if you want to find out
techon.nikkeibp.co.jp/english/NEWS_EN/20121101/248​906/

posted on 02 Apr 2013, 06:30 7

9. xperiaDROID (limited) (Posts: 5494; Member since: 08 Mar 2013)


YAY! WhiteMagic is back! :)

posted on 02 Apr 2013, 07:41 4

12. CaptainXperia (Posts: 14; Member since: 21 Feb 2013)


nice !!!

posted on 02 Apr 2013, 11:37 1

14. deathgod (Posts: 120; Member since: 23 Nov 2011)


I'd love to see this in a Vita 2 if they ever make one

posted on 03 Apr 2013, 02:08

16. stole38 (Posts: 14; Member since: 01 Sep 2012)


As an owner of the Xperia P, WhiteMagic technology is not that bright nor the screen quality is jaw dropping . If they improve it , it may be of use .

posted on 13 May 2013, 13:28

23. serge327 (Posts: 46; Member since: 27 Aug 2012)


You are wrong.. Even you set ur display Brightness to Maximum, it still maintain the auto brightness setting, not the pure max brightness. If you need pure maximum Brightness, ROOT it and go XDA find the MOD to make it PURE MAX Brightness...

posted on 03 Apr 2013, 11:30

19. AnukulVcool (Posts: 123; Member since: 02 Jun 2012)


yo author , your opinions don't sound neutral

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