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HTC officially confirms its phones will be rockin' them Beats Audio this fall, inks $300 million deal

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HTC officially confirms its phones will be rockin' them Beats Audio this fall, inks $300 million deal
HTC teased us with a major announcement yesterday and now it's already official – the Taiwanese company will acquire 51% of Dr. Dre's Beats Audio in a $300 million deal that aims to bring high-quality sound to HTC phones. Growing competition in the industry makes it increasingly harder to differentiate and differentiation seems HTC's exact goal with this move. It is the company's fifth acquisition this year.

The deal is expected to yield a number of phones with Beats Audio coming as soon as this fall

HTC phones with Beats Audio are coming this fall

HTC phones with Beats Audio are coming this fall

"This will give us opportunity to innovate," HTC's chief executive Peter Chou said. "They really would like to deliver studio-like sound quality."

US headset company Beats, founded in 2008 by music gurus Jimmy Iovene and Dr. Dre and known for its signature red cables on headsets, promises deeper bass, detail and better dynamics. It's also got the support of artists like Lady GaGa, Justin Bieber and athletes like LeBron James, which should help HTC become more popular among youths.

source: HTC, AllThingsD

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34 Comments

1. Sponmagnet@yahoo.com (unregistered) posted on 11 Aug 2011, 07:22 2

WHITE VS RED
I PHONE VS HTC

2. CX3NT3_713 posted on 11 Aug 2011, 07:22 1 1

Wtf was that?? Lol

3. beatlesfan posted on 11 Aug 2011, 07:32 3

On another tech website, people were bitching about this like it's not a good thing. Yes, Beats may not be the greatest sound quality in the world compared to high end audio manufacturers, but the average person hasn't heard of those brands. Everyone knows of Dr. Dre's Beats line. This is a smart move by HTC and I am excited for better all around audio quality on the high end HTC phones!

4. davecann2 posted on 11 Aug 2011, 08:10 1

Beats Audio is not all that great unless we are talking about their headphones. I just purchased a new HP Laptop with Beats Audio and it’s not all that impressive. Its defiantly not worth the extra money to add it on the products.

5. Jacky D (unregistered) posted on 11 Aug 2011, 08:39 1

Holly cow!!! HTC knows how this game is played. Kuddos for them and hoping to get my hands into one of that new babiesss!!!

6. jack214 (unregistered) posted on 11 Aug 2011, 09:12 1

Why don't they just make a beats handset? I liked how the video only featured black men and white females. lol

7. gallitoking posted on 11 Aug 2011, 11:38 2 3

should made a deal with Bose.. that would have impress me more...

8. ShamWOW (unregistered) posted on 11 Aug 2011, 11:58 5 3

Bose?! Bose is junk! It's the ShamWow of the audio industry.

9. gallitoking posted on 11 Aug 2011, 12:18

shamWow?.. lol that for some reason made me laugh... thank you i needed that... now i want to grow a beard..lol

14. PeterIfromsweden posted on 11 Aug 2011, 13:54 1 1

Youre so wrong.
Bose has execelent quality. I use them myself and am very impressed by the sound from Bose.
They are a bit expensive though, but i don't care, i want them anyways since they have the best quality.

11. dmakun posted on 11 Aug 2011, 12:30 3

Bose is definitely more reputable and better for Sound production but you don't want to know the extra cost that would add to HTC devices. It would be too darn expensive!!!

10. The_Miz posted on 11 Aug 2011, 12:19 1 7

LMAO!!!! THIS is there BIG announcement? Lol, a freaking deal with one of those freaking rappers? Who cares? Rap is a horrible form of music, they wasted this time announcing this garbage?

12. The_Mizter (unregistered) posted on 11 Aug 2011, 12:50 9

You wasted your time responding to it. LOL

19. The_Miz posted on 11 Aug 2011, 15:10 7

It only takes five minutes of my time to respond to comments

31. wumberpeb posted on 11 Aug 2011, 20:09 3

Pretty sad that it took you 5 minutes to write that, just sayin

13. twenti7 posted on 11 Aug 2011, 13:04 1

And you're a horrible form of Troll. Your point is?
Anyway you're completely off. Rap and Hip-Hop have been a huge part of both the mainstream and undergound/indie music industries for the better part of 3 decades now, and Dr. Dre has been a major force in the scene for almost as long. While I agree that Beats aren't quite as high of a quality as other similarily priced brands, there is no denying that they are very popular and have become almost iconic.
This is definiely a great move for HTC, so long as they market it right and add some well-designed software (a good music player that can actually compare to iTunes, a decent equalizer, etc), and hardware (a better external speaker on the phone) to go along with it. Who knows, maybe we'll finally see some decent headphones with a mic and audio controlls that are made for Android, and not just iPod/iPhone.

15. lolwut (unregistered) posted on 11 Aug 2011, 14:16 1 1

Your comment sounds like you're implying ipods actually have good hardware and iTunes is actually good software?
....weird. I couldn't possibly agree less >.>

16. twenti7 posted on 11 Aug 2011, 14:31 1

I never said anything about hardware in refrence to iPods. But as far as iTunes, it is one of the most widely used music players in the world. And for good reason too. It is the cleanest, best looking format, and it is by far the simplest to use. Not to mention the fact that it's the only good music player with access to a decent online music store. For people who already have all their music on iTunes it's kind of a pain in the ass to get music from that to an Android phone. Even with easy sync apps, there's a few extra steps.

21. The_Miz posted on 11 Aug 2011, 15:13 6

Pfft, when pigs fly. HTC wasted time announcing this bs where they could've announced they were going to be making better phones instead of working with an industry that makes music off of cussing and talking about drugs. This isn't even worthy of being a big announcement.

25. rican posted on 11 Aug 2011, 16:22 2

you are a lost soul, do you even know anything about rap or hip hop, or are you just listening to the radio

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