x PhoneArena is hiring! Reviewer in the USA
  • Hidden picShow menu
  • Home
  • News
  • Did you know Samsung slashed the price of its Galaxy S4 by a third in just 9 months?

Did you know Samsung slashed the price of its Galaxy S4 by a third in just 9 months?

Posted: , by Victor H.

Tags :

Did you know Samsung slashed the price of its Galaxy S4 by a third in just 9 months?
The Galaxy S4 launched as the flagship Samsung smartphone for 2013, the device that’s expected to bring the company the largest profit, but it did not quite catch up as Samsung expected. The device still sold in the millions, and Samsung even flaunted some impressive sales numbers (10 million units shipped in the first month), but in the following months it became more obvious that sales are not going as planned.

Samsung reacted swiftly. It used an aggressive pricing strategy, lowering the cost of the device gradually to lure more buyers in. Now, more than 9 months since the device launched in spring 2013, the stats are in and they reveal that the price of the S4 dropped a whopping 33%. The table below comes from Russian Mobile Research Group, but similar price tactics were in place in other markets as well.

This might not seem all that shocking - after all, it’s only logical for a phone to lose some of its value over time, but this fact becomes interesting when you think that devices in the other, Apple camp, actually lose very little and often none of their value for about a full year. The iPhone 5s has not dropped a penny in price in the 5 months since it rolled out (we don’t count limited time deals), and its prices still start from $650.

We leave it up to you to draw conclusions from all this, but we ought to mention that it seems that getting an older Samsung phone like the Galaxy S4 right now seems to make way more financial sense than getting an iPhone, don’t you think?


source: Mobile-Review (translated)

46 Comments
  • Options
    Close






posted on 21 Feb 2014, 09:35 10

1. Mxyzptlk (Posts: 14309; Member since: 21 Apr 2012)


The S3 was their peak. Now they're canobalizing themselves with 100 different variations of the S4. Add in poor build quality, weak radios, and a bloated ui then you'll see why they're sales are falling.

posted on 21 Feb 2014, 09:54 4

7. Reluctant_Human (Posts: 890; Member since: 28 Jun 2012)


Usually I don't agree with you Mxy but you are 100% right. This also hurts Samsung resale value something iproducts excel at. Samsung needs to start rethinking their strategy before they run themselves into the ground.

Samsung needs to focus their product line a little more and just give more options with the same phone. For example, a touchwiz and non-touchwiz edition for each device.

posted on 21 Feb 2014, 13:37 1

33. HansGoneInsane (unregistered)


Samsung's business strategy is fine and totally legit. As in all other product categories Samsung is competing in, they fallow an aggressive philosophy trying to push all other competitors out of the market. In order to reach this, they need to be able to offer for each customer segment at least one alternative (and there are many customer segments). One can like or dislike the strategy, but it is legit.Of course, this has negative consequences for resilling Samsung products. On the other hand, Samsung offers it's customers better hardware for the price they pay which compensates for the disadvantage.

posted on 21 Feb 2014, 09:59 5

10. aksa123 (Posts: 332; Member since: 30 Jan 2014)


I don't think S3 is that good tho. S2 was a bang (first time seeing Super AMOLED Plus, just wow).

posted on 21 Feb 2014, 19:11 1

43. dickwyn (Posts: 621; Member since: 07 May 2012)


i believe that the S2 is no doubt the best in the Galaxy S series because it shows the most improvement and if you notice it is the only flagship which has a AMOLED "PLUS" display where others only build up upon resoulutions

posted on 21 Feb 2014, 10:06 5

13. networkdood (Posts: 6330; Member since: 31 Mar 2010)


Got to agree with the resident troll here - wife has a galaxy s3 mini - there are a ton of different galaxies...Samsung should just do 3 sizes of galaxies, with 2 variants each - one variant with a 1080p display and the other with a 1440p display....6 different phones is much more streamlined than 100...lol

posted on 21 Feb 2014, 21:06

45. aksa123 (Posts: 332; Member since: 30 Jan 2014)


Becoz there're billions of galaxies in the universe !! That's why samsung makes billion versions of each G series !!

posted on 21 Feb 2014, 11:56 2

25. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)


my friend experienced a normally used S4. and told me that it is sluggish/slow/laggy/ ....help me find a synonym word for a device that easily brakes(in any way).

posted on 21 Feb 2014, 14:44 4

34. Cicero (Posts: 892; Member since: 22 Jan 2014)


I have it *S4* and what you say, by your friend experience, is totaly oposite. I am totaly (mean totaly) satisfied of all aspects of using S4. And I am switching from iPhone.

posted on 22 Feb 2014, 10:41

46. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)


what gt model of s4?

posted on 21 Feb 2014, 12:04 8

27. maherk (Posts: 4072; Member since: 10 Feb 2012)


Poor build quality? Last time I checked, it wasn't the S4 that had scuffs and scratches out of the box, and it wasn't the S4 that had gaps between the speaker grills and the glass, and no it wasn't the S4 that had squeaky sound when you press it back. As for the bloated UI, people are buying the Galaxies because of their UI, but it is bloated for the HTC, Apple, and even LG fans(kinda ironic for the LG fans, they attack Samsung for their UI and plastic, yet their companies model is to copy it). As for the weak radios, I've had the s1 to the s4, note 1 to the note 3, and never I had a problem with network signals. Last time I checked, it was those "premium" aluminum phones that suffer the most from signal dropping.
For the record, it is absolutely normal for a phone to drop its price, back home the S4 is sold for $545(690 when released), one for 545(720 when released), Z for 440(690 when released), the "all new" Z1 for 600(745 when released), lastly the iP5S for 670(1120 when released).
Phonearena's agenda is not hidden from anyone, their articles speak for themselves. Everyone remember those "sponsored" articles for the LG G2.

posted on 21 Feb 2014, 17:54

40. CanYouSeeTheLight (Posts: 1116; Member since: 05 Jul 2012)


Yes poor build quality, last time i checked no other phone manufacturers were being molested because their phone's screens break by themselves while being in a pocket.

http://forum.xda-developers.com/showthread.php?t=2287882&page=103

100+ pages on xda.

posted on 21 Feb 2014, 13:21 1

32. andynaija (Posts: 921; Member since: 08 Sep 2012)


I agree with the numerous variations part Samsung really needs to chill with releasing so many versions of one phone, I mean 5 variants is okay but more than 8 is a little too much. I don't think they have poor build quality. About weak radios, and a bloated ui idk you'll have to research on that.

posted on 21 Feb 2014, 18:35

42. SuperMaoriBro (Posts: 527; Member since: 23 Jun 2012)


Article says date 4/26/2014 s4 was $840 when date should be 2013.

posted on 21 Feb 2014, 09:36

2. datphoneguy (Posts: 154; Member since: 15 Sep 2013)


I will say that the S4, when it first launched, was incredibly expensive in my opinion ($250 on a 3 year contract in Canada). Hopefully Samsung is a bit more competitive with pricing with the S5 so it doesn't need to resort to price cuts.

posted on 21 Feb 2014, 09:37 1

3. neops (Posts: 297; Member since: 28 Jan 2014)


I9500 is obsolete because of I9506 LTE (470€)

posted on 21 Feb 2014, 09:53 1

6. Tsepz_GP (Posts: 992; Member since: 12 Apr 2012)


Thats why the I9500 got 4.4.2 KitKat 1st, yeah? LOL.

posted on 21 Feb 2014, 10:12

14. Aploine (Posts: 437; Member since: 24 Oct 2013)


Got it first because it's an OLDER version. Got it?

posted on 21 Feb 2014, 10:38

18. Tsepz_GP (Posts: 992; Member since: 12 Apr 2012)


The Note 3 is newer yet got it 1st, and it shares the same chip with the i9506, your argument is invalid, sorry. :)

posted on 21 Feb 2014, 10:43

19. Aploine (Posts: 437; Member since: 24 Oct 2013)


Note 3 is a premium / pro device. Priorities.
And I9506 will have it within a month. So?

posted on 21 Feb 2014, 12:03

26. Tsepz_GP (Posts: 992; Member since: 12 Apr 2012)


A premium/pro device? Where do Samsung state that exactly?

The point is the I9500 is not obsolete, nor is any other GS4 variant.

posted on 21 Feb 2014, 12:31

30. Aploine (Posts: 437; Member since: 24 Oct 2013)


You said it your self that I9506 shares the same chip with Note 3. Anybody can do a comparison between I9500 and I9506 specs

posted on 21 Feb 2014, 12:34

31. Aploine (Posts: 437; Member since: 24 Oct 2013)


And the term "obsolete" is relative of course

posted on 21 Feb 2014, 17:22

39. Tsepz_GP (Posts: 992; Member since: 12 Apr 2012)


Nobody was, someone said the i9500 was obsolete, I replied and then you sort of came in with your own agenda.

posted on 21 Feb 2014, 18:14

41. SuperMaoriBro (Posts: 527; Member since: 23 Jun 2012)


Aploine is an idiot

posted on 21 Feb 2014, 09:37 1

4. jan25 (Posts: 470; Member since: 26 Feb 2012)


where i live, it's more than $100 cheaper than the 5s. whatever the iPhone does better than than the S4, it surely isn't worth the extra $100.

posted on 21 Feb 2014, 14:50 2

35. Cicero (Posts: 892; Member since: 22 Jan 2014)


Lucky you! Where I live S4=400 Eur and iPhone 700 Eur. Anyhow for the same price I will be choosing S4.

posted on 21 Feb 2014, 09:47

5. Zeeya (Posts: 319; Member since: 17 Mar 2013)


BlackBerry... thats all i want say...

posted on 21 Feb 2014, 09:56

8. mss1988 (Posts: 34; Member since: 19 Apr 2012)


It costs 400€ here in Serbia. Same price to One, G2 and Lumia 1020. Z1 is a little bit pricier, 450€.

posted on 21 Feb 2014, 09:58

9. Tsepz_GP (Posts: 992; Member since: 12 Apr 2012)


Hasn't dropped much if at all where I am here in South Africa. May I ask PhoneArena, did you lot do your research and check the price of the S4 in all the continents at least before drawing this conclusion?

The S4 will be a steal when the S5 arrives though, considering how powerful and functional it is, I'm constantly wondering to myself if I should skip the S5 and get the Note 4 as the S4 is still great especially now with KitKat.

Want to comment? Please login or register.

Latest stories