x PhoneArena is hiring! Reviewer in the USA
  • Hidden picShow menu
  • Home
  • News
  • Apple's iOS tops the customer satisfaction charts; Android holds third place

Apple's iOS tops the customer satisfaction charts; Android holds third place

Posted: , by Nick T.

Tags :

Apple's iOS tops the customer satisfaction charts; Android holds third place
Okay, this may not come as that big of a surprise to some of you, but a recent survey conducted by  ChangeWave Research shows that iOS leaves an impressive 70% of its users very satisfied with the experience of using it and holds a solid first spot in that category. In comparison, only 50% of Android users say that they are very satisfied with the platform, which ranks Google's mobile platform in third place.

The interesting part is that Windows Phone 7 actually has a greater customer satisfaction rating than Android despite its lower market share. The study shows that 57% of WP7 users admit to be very satisfied with the experience. However, only 14% of the people who are stuck with the outdated Windows Mobile platform say they feel the same way.

Another first place award goes to Apple, according to the survey's results, as the iPhone appears to be the most anticipated handset right now. Nearly half of the interviewees (48%) who are planning on purchasing a smartphone within the next three months say that it is going to be an iPhone, probably due to the fact that its next iteration is expected to launch pretty soon. In comparison, Android devices rank second in this category as they are expected to be found in the pockets of 36% of the potential smartphone buyers.

So, what is the conclusion that we can make from all this data? Well, it is all evidence that Apple is simply doing things right when it comes to its iOS devices and its fanbase is destined to keep on growing. The announcement of the next iPhone is probably going to make a much greater impact on the market than the release of Android Ice Cream Sandwich or Windows Phone Mango, so it would not be surprising if the price of Apple stock continues to soar.

source: ChangeWave Research via Android Authority

  • Options

posted on 21 Jul 2011, 04:25 13

1. Laguna (unregistered)

Perhaps that's related to the fact that many bad, budget, phones run Android, while iOS and WP7 only runs on high end devices. I'd like to see a run-down per device, or even manufacturer.
It's the same thing with PCs where "Macs have higher satisfaction than PCs". Well yeah... But now compare it with just PCs that are in the same cost bracket as a Mac.

posted on 21 Jul 2011, 04:41 2

2. jura21 (Posts: 30; Member since: 20 Jun 2011)

correctly said !!....we do get i7 laptops at the price of macbooks which are bound to be better than those on core2duo

posted on 21 Jul 2011, 05:00 4

4. clevername (Posts: 1436; Member since: 11 Jul 2008)

MacBook pros dont use core2duos. They use i5 and i7. White macbooks aren't in production anymore either, but were also last updated with sandy bridge as well.

Not being a fanboy, never owned a Mac, just setting the record straight in the interest of fairness.

posted on 21 Jul 2011, 05:39 4

6. p0rkguy (Posts: 685; Member since: 23 Nov 2010)

I think he meant core2duo on PCs.
People often compare those quad/dual-cores to the macbooks.
Honestly, if you can't use a PC without getting malware/bugs on it then chances are you're stupid with computers.

posted on 21 Jul 2011, 10:27

44. box (unregistered)

Mac only stopped using the Core2 chips earlier this year, and they were using the previous-generation of i5/i7 chips since, but after yesterday they will start using the "Sandy Bridge" i5/i7s, even as Intel is preparing to debut the successor, the "Ivy Bridge" series. Mac consistently offers last season's/year's components and charge higher for the same hardware you would spend maybe $300-500 on for an equivalent PC. Furthermore, Mac is still using the ATI HD5K series GPUs, when the latest model is, and has been for months, the ATI HD6K series

posted on 21 Jul 2011, 14:36

67. messiah (Posts: 438; Member since: 19 Feb 2010)

it would also reflect that most andoids are not pure androids... so what is the satisfaction comparisson rate between the likes of: Timescape/Mediascape, Sense, Blur, and others....I still argue that the greeater satisfaction is with a pure android, then with apps you can design it yourself, to act the way yuou want....

posted on 21 Jul 2011, 04:56 3

3. ilia1986 (unregistered)

I guess I'm part of those 30%, then..

But in 2012 I will be getting Android. Unless something radically different will happen to iOS by then.

posted on 21 Jul 2011, 09:22 4

30. remixfa (Posts: 14255; Member since: 19 Dec 2008)

Its funny how they forget an article they posted the other day that said that like half of the people that say they are going to purchase an iphone end up buying an android instead.

iphone is synonymous with touch screen smart phone to many uneducated people.

Thats great for branding, bad for trying to pick upcomming sales trends which ALWAYS end up with android doubling iOS sales even though the sales trends always try to say the opposite.

posted on 21 Jul 2011, 05:19 9

5. shy2papa (Posts: 309; Member since: 23 Jan 2010)

Is it just me or is Phone Arena the biggest apple fan

posted on 21 Jul 2011, 06:57 9

14. iwebdroidberry7 (Posts: 230; Member since: 17 Jan 2011)

No one called them a Google fan when they reported "550,000 Android activation a day!!!!!!!"

posted on 21 Jul 2011, 07:17 4

16. Eingild (Posts: 203; Member since: 19 Apr 2011)

Stop with the whining dude. You cannot hate PA for delivering news. Honestly, I am like you before but it's just a form of hate for A company with no absolute reason at all. So stop it.

posted on 21 Jul 2011, 05:39 1

7. chocolatebear76 (Posts: 122; Member since: 03 Mar 2011)

it surely looks that way to me shy2papa,PhoneArena is the biggest apple fan even if they try to hide it,i'm not a fanboy either as i still own my old Nokia N900 as it's still working wonders for me when it comes to web browsing,still waiting for something like N900 to hit the market again after all this long wait

posted on 21 Jul 2011, 05:58 3

8. dionddc (Posts: 129; Member since: 19 Jul 2011)

Didn't Phone Arena already post an article related to this? This whole customer satisfaction thing is bulls**t - it's comparing different phones to one phone.

Compare the Galaxy S II to the iPhone 4 and see who wins.

posted on 21 Jul 2011, 06:29 6

12. baldilocks (Posts: 743; Member since: 14 Dec 2008)

Galaxy S II isn't available en masse in the U.S. yet.
Galaxy S II has a lower resolution screen.

iPhone 4 is selling like hotcakes.
iPhone 4 has a better screen even if it's not Super AMOLED Plus.

iPhone 4 > than Galaxy S II.

posted on 21 Jul 2011, 06:35 9

13. dionddc (Posts: 129; Member since: 19 Jul 2011)

iPhone 4 has a 3.5 inch screen, Galaxy S II has a 4.3 inch screen.

Sorry I don't have tiny ass hands.

For the record, Super AMOLED Plus destroys the Retina display. You get sharper image quality, whilst I get better contrast and colour levels.

Your sales argument?

Galaxy S II completely destroys the iPhone 4 in sales. Sure, it's a new device, but if the iPhone 4 is better, why would people buy the Galaxy S II?

Show me your proof, and stop stating random information?

Galaxy S II > iPhone 4.

Pussy 3.5 inch screens.

posted on 21 Jul 2011, 09:36 4

33. lollipop (Posts: 43; Member since: 15 Feb 2011)

You are talking about Worldwide sales and the iPhone 4 has demolished the Galaxy S II.

How does better contrast and color defeat better Image quality and higher resolution? That is what is called a trade off...

Show me that iPhone 4 Launch numbers back a year ago.... because the iphone 4 CDMA launch was over 2mil in US alone and that was a good 8 months from after initial release.

In summation you are an idiot.

posted on 21 Jul 2011, 10:01

38. Heatfan316 (unregistered)

Sorry screen size is everything and soon the nexus prime will come out and destroy the iPhone in resolution and have better color on top of it and do everything faster and better then the iPhone 5 you have no argument.The Nexus Prime will be the king of all phones

posted on 21 Jul 2011, 13:59

63. gmtrenz (Posts: 11; Member since: 18 Feb 2010)

you are talking about a devices that are not even out so you really cant comment on it

posted on 21 Jul 2011, 10:08 1

42. Heatfan316 (unregistered)

The iphone4 is selling like hotcakes because of trendy people like you, you want to be like everyone and have an iPhone your a sheep don't you get it.

posted on 21 Jul 2011, 10:44

45. raymond513 (Posts: 12; Member since: 15 Jun 2011)

So according to you the only reason the iphone 4 is a better phone is because it has a better screen?

#1.The screen on the iphone 4 isn't even better than the galaxy s2's SUPER AMOLED Plus. The gs2's screen is much larger has better contrast and color, while the retina display just has sharper image quality, so deciding the better screen is mainly personal preference

#2. The gs2's processing power blows away the iphone's in every aspect.

#3. The galaxy s2 also has many more features like 1080p video capture, dlna, nfc, better battery life, is thinner, a more recent version of bluetooth and a microsd slot

Galaxy S II>Iphone 4

posted on 21 Jul 2011, 14:03 1

64. gmtrenz (Posts: 11; Member since: 18 Feb 2010)

You guys keep talking and arguing about a phone that was realeased a year ago vs a phone that was jus release last month or so. Its very unfair comparison.

posted on 21 Jul 2011, 10:03 1

39. Eingild (Posts: 203; Member since: 19 Apr 2011)

Don't be blinded by hate. The survey is comparing the user experience from iOS and Android as whole and not just handsets.

posted on 21 Jul 2011, 13:57 1

62. gmtrenz (Posts: 11; Member since: 18 Feb 2010)

stop crying abt it ok, the galaxy s2 is a great device but don't compare it with a year old iphone 4. Wait n compare it with the new iphone thats coming out. Please people be fair

posted on 21 Jul 2011, 06:11 5

9. Tre-Nitty (Posts: 468; Member since: 16 Nov 2010)

Yes lets compare a 1 year old phone, to a phone that hasn't been released yet and has updated specs and I assure you the customer satisfaction would still lean in apples favor. Android is good but is the most clunky and buggish os out right now. Stop being a fanboy.

posted on 21 Jul 2011, 06:28 2

11. dionddc (Posts: 129; Member since: 19 Jul 2011)


Not just the Galaxy S II, any high-end Android phone for that matter. Cancel out the low-end models.

You obviously didn't get what I was trying to say.

I also don't see the point in you mentioning how old the iPhone 4, when you're confident it's going to win anyway. Pointless statement.

Your assurance means nothing and proves nothing apart from the fact that you are an iOS supporter.

posted on 21 Jul 2011, 09:41

36. lollipop (Posts: 43; Member since: 15 Feb 2011)

You know it is the stupid fanboys like you who make this site so funny. What is an iOS supporter? What is android supporter?

How can you have religious devotion to a product that you .a) don't make money on and .b) doesn't enhance the quality of your life.

The fact that you blindly support a product is the height of foolish consummerism. Right now some PR guy is sitting back laughing because not only did he do his job but he proved a pidgeon is born every day.

Also what does age of a device mean? Well no matter how good a device is people buy the latest and "greatest".

posted on 21 Jul 2011, 06:14 2

10. 1701nino (unregistered)

The iphone 4 wins definitely;)

posted on 21 Jul 2011, 07:16 1

15. dj (unregistered)

Phonearena you better change your site name to iphonearena :P

posted on 21 Jul 2011, 11:41 2

50. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Yes PA please stop reporting facts that i don't like you sheep!

posted on 21 Jul 2011, 13:25 1

57. clevername (Posts: 1436; Member since: 11 Jul 2008)

Lmao this had me cracking up. Thx for the laugh. So true tho...

posted on 21 Jul 2011, 07:58 3

17. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

Well, it's already been explained why there might be such a large disparity in the percentages, but hey. No one will listen anyway. They don't want to hear that there are still a significant amount of users stuck on very low end devices, that some users may be "dissatisfied" because they just want something newer/flashier, and then maybe you get into those who are like iFanboys and blow a few bugs here and there and an occasional hardware issue out of proportion and talk about "constant" force closes, freezing, etc.

If I were to answer the survey, I would say that I am not satisfied with my DROID X. It's a great phone that I still recommend people try, but I would just like something newer.

And this, combined with the nasty text I got from Verizon telling me that my service will soon be sleeping with the fishes unless I convert my indirect sales line to a consumer plan (I'm no longer selling phones for them) is leading me to get a different phone.

But it won't be an iPhone, though I briefly considered indulging my masochistic tendencies.

It'll be the HTC Sensation on T-Mobile.

Farewell, Bionic. I hardly knew thee. :(

And HELLO Sensation! ;)

posted on 21 Jul 2011, 08:15 1

18. ilia1986 (unregistered)

I wouldn't recommend the sensation, mate. It only has 768 MB of ram. I'd suggest you wait till august, so you can get the Monster that is the SGS2.. :)

Damn I want the SGS2! But the crazy greedy carriers are selling it for 130 NIS aka 40$ PER MONTH for 36 months. (3 years).

Not including, calls, texts, and data of course, all of which is about another 50 - 60$ per month.

Thanks but no thanks.

posted on 21 Jul 2011, 09:11

25. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

Unfortunately, dude, I can't wait. My deadline is august first and the pricing deal with T-Mobile ends tomorrow.

posted on 21 Jul 2011, 09:14

26. ilia1986 (unregistered)

Ah alright then. Just don't forget to install a custom rom for better ram efficiency. :)

posted on 21 Jul 2011, 09:16 1

28. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

I'll look into it, but I at least want to try Sense first. :)

posted on 21 Jul 2011, 08:52 3

21. The_Miz (Posts: 1496; Member since: 06 Apr 2011)

Or you're jealous that iPhone has a proven satisfaction rate while Android is in 3rd place? I can name many reasons why that's happening, but you'd all pitch a fit in the face of the truth

posted on 21 Jul 2011, 09:15 1

27. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

Or- and here's a wild idea, Miz- you just suck at trolling.

posted on 21 Jul 2011, 18:30 1

76. The_Miz (Posts: 1496; Member since: 06 Apr 2011)

Shut up, Sniggy.

posted on 21 Jul 2011, 18:35

78. wassup (Posts: 565; Member since: 23 Jun 2011)

piss of miz, sincerely, alex riley ;)

posted on 21 Jul 2011, 09:45 1

37. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Low end phones are a big part of android so you can't exclude them from satisfaction surveys but include them in market share. Its a difference in strategy Apple controls the product which leads to higher customer satisfaction. Also i talk to quite a few people that have high end android that are not happy. Android has a lot if issues from a choppy OS to bad memory management to bad battery life.

I think Windows will start taking market share from android very soon because they're providing a better experience and Google isn't going to keep getting away with stealing IT anymore so their sw won't be free.

posted on 21 Jul 2011, 10:15

43. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

Well, a lot of surveys split Android up into its individual models and manufacturers, so yes I can analyze these results and factor in low end phones. Reviews speak for themselves on carrier websites: the high end Android phones usually have 4 and a half star ratings, while the low end Android phones are usually 3 stars and lower.

posted on 21 Jul 2011, 08:29 4

19. PhoneLuver (Posts: 481; Member since: 05 Jul 2010)

To be quite honest, I am very satisfied with my iPhone! The software stable, the handset is well made and there are tons of great apps for it!

I am however getting quite bored with the interface. I'll probably get an Android just to have a change. Now, if only there was a well constructed and durable Android device out there...

posted on 21 Jul 2011, 08:45 2

20. r2212xx (Posts: 41; Member since: 18 Apr 2011)

iOS = Innovative OS. That's why it's working well and many prefer it. (Other OS are also innovative it's just iOS has a slight upper-hand.)

posted on 21 Jul 2011, 08:54

22. The_Miz (Posts: 1496; Member since: 06 Apr 2011)

iOS = well done OS with lots of polishes and ironing out. Android = a half baked job. How many updates has Froogle done already, and Android STILL has yet to become stable and as well done as iOS? Simple facts, iOS trumps Android in every way and Android fans are too stubborn to admit it. But it's true.

posted on 21 Jul 2011, 09:36 5

35. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

Here's a simple fact, Miz: pro wrestling is fake.

posted on 21 Jul 2011, 18:31 1

77. The_Miz (Posts: 1496; Member since: 06 Apr 2011)

And so does everything that comes out of your mouth.

posted on 22 Jul 2011, 10:23

80. gallitoking (Posts: 4718; Member since: 17 May 2011)

is not faked... is staged...

posted on 21 Jul 2011, 08:57 1

23. roni (unregistered)

i've used 3 android devices htc hero, desire hd, xperia arc...and am one of those "not very satisfied"... in fact not satisfied at all... i still think android is a very good os though, but it stutters, freezes, forecloses apps, whatnot..all in all buggy..not in the beginning but after a while..and i believe those phones i've used are pretty hi-end...if only whatsapp were available on wp7, i'd definitely be switching over...and the reason am not choosing iphone is the push notification isnt consistent..delayed or even undelivered msgs....

posted on 21 Jul 2011, 09:18 1

29. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

Well Jesus, dude, why not try something a little higher end? :P

posted on 21 Jul 2011, 11:48

51. raymond513 (Posts: 12; Member since: 15 Jun 2011)

Well the desire hd and xperia arc are pretty high end and as an android user, the os can be a little buggy at first, but a custom rom usually takes care of most problems.

posted on 21 Jul 2011, 09:36

34. ilia1986 (unregistered)

The desire HD and the Arc are great phones.. and if you had problems with them - you could have just rooted them and installed a different rom.. provided you actually owned them.

And yeah push notifications in iOS suck.. as does the OS itself.

posted on 21 Jul 2011, 11:07 1

47. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Who the hell has time to root their phone and install custom Rom to get their phone to function other than tech geeks.

Saying iOS sucks shows you're disconnected from reality completely. Apple has the highest customer satisfaction ratings and sales by far. That wouldnt be possible uf they "sucked".

posted on 21 Jul 2011, 11:34 1

48. Heatfan316 (unregistered)

The way you defend apple shows everyone what mindless sheep you really are.

posted on 21 Jul 2011, 11:37 1

49. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

By stating facts?

posted on 21 Jul 2011, 11:51 1

52. raymond513 (Posts: 12; Member since: 15 Jun 2011)

Well pretty much anyone who goes on these tech sites are rooted and if you have time to go comment flashing a rom doesn"t take much more time.

posted on 21 Jul 2011, 12:39

53. ilia1986 (unregistered)

Oh lol taco - I understand that your precious iPhone is not Jailbroken then - that you happily live inside the PRISON Apple put around you - and you are so blind, so oblivious to the truth, that you could hardly care.

If Apple would be The Matrix, I would be Neo, Sniggly would be Morpheus, and you, taco, would be one of these idiot cops - aka iSheep - who get turned into evil Apple Agent smiths, which in this case are Apple lawyers.

I think that this is the best metaphor in the mobile industry yet.

Eventually many many many iSheep will take the red pill - because it's the friggin truth - and unplug - and embrace Zion.. or Android for this matter.

Steve Jobs is the Architect.. heck he even looks like him.

posted on 21 Jul 2011, 13:20 1

55. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Yes you make a lot if sense. iOS has almost 200 million users who bought their products despite the fact it sucks. They're too brainwashed to tell anyone it sucks and also so brainwashed that they report on surveys that they're satisfied even though they're not. The data totally supports you because we know consumers in capitalism don't buy the best products at the best value but do whatever they're told by the companies marketing department. People are not smart enough to figure out what they like by using it.

I totally see your point that you've backed up with overwhelming evidence. I now see the error in my ways. I've converted over to fandroid. I wish i could respond quicker but my droid keeps force closing. That's ok important comforted by my beach live wall paper.

posted on 21 Jul 2011, 13:29

58. clevername (Posts: 1436; Member since: 11 Jul 2008)

The matrix? Really? Not downing your point, but couldn't you think of something more relevant?

posted on 21 Jul 2011, 13:09 1

54. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Or i can get an iphone which works out of the box

posted on 21 Jul 2011, 13:24

56. ilia1986 (unregistered)

Poor taco.. sucked too much into the Matrix..

You can take the blue pill.. you stay in wonderland as a mindless slave.. or

You can take the red pill.. and you will see the truth.

Which one would be it, then?

Want to comment? Please login or register.

Latest stories