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Android director says 10" tablets were overpriced and underpowered

Posted: , by Ray S.

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Android director says 10
In an interview with The New York Times, Android's director of business development, John Lagerling, shared his views that until now, the 10" Android tablets didn't really provide the substance to justify the price that was asked.

"We felt the 10-inch category was overpriced and underpowered, and we wanted to see what we could do for that from our perspective," said Lagerling. Well, we have to say that they did quite well, bringing us the Samsung Nexus 10's amazing 2560 x 1600 screen for just $399.

When asked how did Google manage to bring the prices of the Nexus 4 and 10 so low, Lagerling admitted that Google wanted to prove that a company doesn't have to charge $600 for the latest technologies, and that such kind of margins can even be unreasonable.

On the subject of whether Google has any more specific plans for Motorola, the director said that Motorola stands where Sharp, Sony or Huawei stand, meaning that they won't be getting any special treatment. Even when it comes to the production of Nexus devices, Lagerling states that Motorola has to bid like everyone else.

source: TheNewYorkTimes via TheVerge

43 Comments
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posted on 05 Nov 2012, 03:53 41

1. MeoCao (unregistered)


Google always has very good balance between their own interests and interests of their customers.

Good job Google.

posted on 05 Nov 2012, 05:08 14

10. dickwyn (Posts: 581; Member since: 07 May 2012)


Nexus 10 FTW

posted on 05 Nov 2012, 05:16 9

11. frydaexiii (Posts: 1185; Member since: 01 Dec 2011)


Yup, unlike a certain fruit company, who sells subpar products at a premium price so it seems like the best to the rich, Google actually wants to provide the best they've got to everyone.

posted on 05 Nov 2012, 05:49 1

14. Hemlocke (unregistered)


Except that the iPad blows the doors off the N10. Nice try, but the Nexus line is still second best.

posted on 05 Nov 2012, 06:41 6

23. Atrixboyyy (Posts: 239; Member since: 03 Nov 2011)


Blows it out of what water the N10 has a better display then the RESOLUTIONARY display that was the main selling point besides LTE and its cheaper.

N10 is to hot for the water your iPad rests in.

posted on 05 Nov 2012, 09:17

34. TheMan (Posts: 386; Member since: 21 Sep 2012)


Totally missed the point. Whether it is or is not the best matters not. The goal was excellent specs at a reasonable price.

Under $400 vs $500 or more sounds like a bargain.

posted on 05 Nov 2012, 15:00

40. JunitoNH (Posts: 860; Member since: 15 Feb 2012)


Why the man said, Android tablets are underpowered and overpriced.

posted on 05 Nov 2012, 07:30 2

27. moronman66 (Posts: 159; Member since: 09 Jan 2012)


The resolution, processor, amount of RAM and operating system are better than that of the competition, and less expensive, but said fruit company (as much as I hate them) has brilliant marketing to those who don't even consider the competition, and people who are too lazy to do research and see that other products are better.

posted on 05 Nov 2012, 10:20 1

36. JeffdaBeat (unregistered)


I cannot for the life of me understand why week harp on the fact that Apple products are expensive and Google's aren't. Apple products have ALWAYS been more expensive than their competition. Google has always had a tendency of giving products out for free or at an extremely low cost. This is not news and after over a decade, you should be tired of complaining about it.

I do agree with him though...but I still think most tablets are overpriced. I wouldn't say underpowered though. I've not had a moment when I thought...man I really can't do something I want to do because this tab doesn't have the specs.

posted on 05 Nov 2012, 10:40

37. networkdood (Posts: 6260; Member since: 31 Mar 2010)


True, look at their Macbooks...wow, why would anyone spend so much on a Macbook or Mac desktop Mac...crazy...

posted on 05 Nov 2012, 06:25 1

19. PhenomFaz (Posts: 1064; Member since: 26 Sep 2012)


Nexus 10 will quite possibly be the ultimate tablet in price-performance ratios for ost part of 2013 as well

posted on 05 Nov 2012, 13:56 2

39. gallitoking (Posts: 4684; Member since: 17 May 2011)


they just want to sell more .. thats all .. there are not any different..

posted on 06 Nov 2012, 02:27

42. someones4 (Posts: 618; Member since: 16 Sep 2012)


you mean ..like Apple?

posted on 05 Nov 2012, 03:57

2. tech2 (Posts: 1835; Member since: 26 Oct 2012)


I wonder what tablet he was referring to !?!?!? ;) :D

posted on 05 Nov 2012, 04:32 6

6. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)


"The 10" Android tablets didn't really provide the substance to justify the price that was asked."

Don't be a troll. Apple actually makes good powerful tablets, even if the OS is a bit old and stale. He said Android tablets, meaning the crappy, laggy, heavily skinned Galaxy Tab line and models similar. I wouldn't buy one of those to save my life. Until now, Asus was the only company making good Android tablets.
Okay, maybe with the exception of the Note 10.1. Haven't tried it to see whether or not it's good, but I hear it's good.

posted on 05 Nov 2012, 05:31 3

12. tech2 (Posts: 1835; Member since: 26 Oct 2012)


The statement “ the 10" Android tablets……” are not in quotes which means that is an interpretation and not a statement made by him. The next line “We felt the 10-inch category…..” are in quotes which means those are his own words and therefore referring to overall 10-inch tablets market.

Just because you think Samsung’s tablets are crappy and laggy doesn’t mean that he was pointing towards Samsung. He was clearly and only referring to 10 inch tablet’s ‘price’.

IMO I don’t think he would take a jab at Samsung who clearly have a huge market share in 10-inch android tablets.

posted on 05 Nov 2012, 06:26 2

21. spideyhead256 (Posts: 148; Member since: 05 Nov 2012)


i've tried the note 10.1.thanks to crapwiz it's clunky even with that exynos inside it. -_- not for the most part but yeah the clunkyness is still there.

posted on 05 Nov 2012, 06:54 1

24. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Well we and them and the manufactures no that Android is and was a needed a heavy hardware to push the OS, they still ignored it. Tabs should come with 3GBRAM due to once instaling Skype Tango Anti-Virus Games Task killers calenders widgets. Each of those apps take up 30MB of RAM, leaving you with just 100MB for browsing, when opening 2 pages, Ram drops to 50MB and then starts to lag. How stupid of them to provide with 1GB RAM.

posted on 05 Nov 2012, 08:58 1

31. g2a5b0e (Posts: 2115; Member since: 08 Jun 2012)


Do you ever talk about anything besides specs, man? They aren't everything. Get over it.

posted on 05 Nov 2012, 19:06

41. lsutigers (Posts: 704; Member since: 08 Mar 2009)


Sony makes good tablets too, the original Tablet S and new Xperia Tablet S are nice Android tablets.

posted on 05 Nov 2012, 03:59 2

3. spideyhead256 (Posts: 148; Member since: 05 Nov 2012)


+1 to this.i still have my original galaxy tab 10.1 which i bought a year back.it still costs almost 30k [indian rupees] in india.clunky as f---.even with the official ics update.

posted on 05 Nov 2012, 04:29 1

5. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


Er, all android tablets except Nexus ones (specially the ones we get in India) are POS.

posted on 05 Nov 2012, 04:40 1

8. eisenbricher (Posts: 970; Member since: 09 Aug 2012)


Same here, desperately searching for a cost effective, good tab but no luck. No Nexus tabs here..

posted on 05 Nov 2012, 05:04 3

9. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


The only fairly decent tablet is the iPad, irrespective of whatever. No surface, no Nexus tabs. WTF

posted on 21 Sep 2013, 19:20

43. anglosaxonengland (Posts: 17; Member since: 11 Sep 2013)


Agreed, iPad or iOS and even Surface RT for some reason are the only devices that require very little power to run the most demanding applications quickly and smoothly.

Android only caught up with it using cortex a15s. Besides having super high benchmarks that mean sh1t for day today performance, it still needs to pay some catch up in terms of optimising it and making it run a lot quicker and smoother

posted on 05 Nov 2012, 05:53 3

15. Aeires (unregistered)


My Transformer disagrees.

posted on 05 Nov 2012, 07:03 2

25. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


I haven't seen it in person and don't think its available here (officially at least).

posted on 05 Nov 2012, 06:23

17. spideyhead256 (Posts: 148; Member since: 05 Nov 2012)


agreed.but we don't get any nexus products here anyways :P gotta order from ebay.

posted on 05 Nov 2012, 13:03

38. toyds123 (Posts: 24; Member since: 10 Feb 2012)


Hmm, I think if its vanilla android it runs better. I have seen galaxy tabs and man they are slow. However, I have an HP Touchpad with official cm9 and it runs really fast. I was surprised that it was really snappy. Way faster than the Gtab 10.1 I tried. I can even play NFS most wanted without lag considering it has an old S3 processor. I think that's why the nexus line up has always performed well.

posted on 05 Nov 2012, 04:22 1

4. someones4 (Posts: 618; Member since: 16 Sep 2012)


Google is pushing the limits. nicely done. Show us more of your engineering prowess.

posted on 05 Nov 2012, 04:35 1

7. TylerGrunter (Posts: 869; Member since: 16 Feb 2012)


I would agree with him wasn't it for the $100 extra you have to pay to get the 32GB one.
So for the Nexus 7 is OK to charge just $50 to go from 16 to 32 GB, but for the Nexus 10 the same step costs $100? Talking about overpriced and ripping off customers...

posted on 05 Nov 2012, 09:37

35. taz89 (Posts: 2014; Member since: 03 May 2011)


compared to other tablets its still alot cheaper...my guess is they maybe selling the 16gb at cost and with the 32gb they are making enough margins to cover for both the 16 and 32gb models...personally i think even $50 dollars is alot to just double your storage considering you can a 64gb sd card for that price but the n10 is still priced well compared to other tablets ie 16gb ipad is 499 where as a 32gb n10 is 499..i wouldnt be surprised if in the future the n10 32gb becomes 449 and a 64gb version gets announced for 499.

posted on 05 Nov 2012, 05:48

13. mydi.maus (unregistered)


hhmm,,.. Google is so rich they decided to drop their pants down,oops!!price down....

posted on 05 Nov 2012, 05:58 1

16. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


i feel pity for motorola, sharp and sony... being compared to huawei!

why wont they gave it special treatment!? i think they deserve to have a nexus too!!! did they really just buy motorola for patents to fight apple?!

anyways good for them to think that way! even i dont like android though! im glad that they dont get too much! unlike apple (even i love apple) iPad mini is too much!!! 43% margin is huge!

but they still have annoying ads! :P

posted on 05 Nov 2012, 06:23

18. someones4 (Posts: 618; Member since: 16 Sep 2012)


I agreed with half your comment :P

posted on 05 Nov 2012, 06:26

22. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


i feel pity for rim !

posted on 05 Nov 2012, 06:25 1

20. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


"When asked how did Google manage to bring the prices of the Nexus 4 and 10 so low, Lagerling admitted that Google wanted to prove that a company doesn't have to charge $600 for the latest technologies, and that such kind of margins can even be unreasonable."

this is...so true !! shame on you lg for ripping off non-google play store countries !!

posted on 05 Nov 2012, 07:05

26. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


Finally, that's a great comment from you.

posted on 05 Nov 2012, 08:17

29. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


am i ? i always post great comment though it's kinda rude somtimes xD

posted on 05 Nov 2012, 08:22

30. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


If you could get over with bashing RIM every time.

posted on 05 Nov 2012, 09:01

33. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


Im always saying the truth and fact, thats all nothing more, bb is a dying company

posted on 05 Nov 2012, 07:52

28. Reluctant_Human (Posts: 847; Member since: 28 Jun 2012)


They should give the option that every Motorola phone can either have stock Android or Motoblur interface. Give consumers an option without having XDA developers working overtime to make our phones to do just that.

That's just my two cents. I understand it would give Motorola an unfair advantage unless they extend that same curtesy to all phone developers such as Samsung and LG.

posted on 05 Nov 2012, 09:00 1

32. g2a5b0e (Posts: 2115; Member since: 08 Jun 2012)


I agree with him to an extent. In reference to Android tablets, I would say Asus is a clear exception. They might be expensive, but they are surely not underpowered.

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