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AMOLED displays now cheaper to produce than LCD, so prepare for the organic light diode onslaught

Posted: , by Luis D.

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AMOLED displays now cheaper to produce than LCD, so prepare for the organic light diode onslaught

AMOLED now has all it takes to become the premier display technology of the future. In addition to being more power-efficient and capable of outputting deeper colors, AMOLED panels are officially cheaper to produce than LCD ones. Market researcher firm IHS Technology claims that production costs of AMOLED and LCD panels in the first quarter have gone down to $14.3 and $14.6, respectively, based on the cost for a 5-inch Full-HD Smartphone. Prices have fallen from $17.1 (AMOLED) and $15.7 (LCD) in the fourth quarter of last year. It seems like a legitimate possibility that AMOLED panels will begin replacing LCD ones, not just on high-end smartphones, but on mid-range and low-end models alike.

Possible explanations for the price shift include high rate of operation, wider range of customers, and end of depreciation of production lines. IHS pointed out that Samsung Display, the biggest player in the field, has quickly expanded production of small and medium-sized AMOLED panels since the second half of last year. It also secured major Chinese smartphone makers (such as Meizu and Oppo) as customers, which let it increase operation rate at up to 95%. As spending on running production facilities is fixed, production costs can be reduced if their output is increased by boosting the rate of operation. Samsung Display also managed to stabilize yields during the early production phase, which has had positive impact.

AMOLED is coming to a cheaper smartphone near you.

With the price of admission falling down, Chinese smartphone makers use AMOLED panels not only for premium products, but also for mid-range models. Industry analysts predict that manufacturers will quickly replace LCD panels with AMOLED ones, now that production costs have become similar. Samsung Display is preparing its facilities to ramp up production, which means AMOLED production costs will keep falling. Additionally, increased demand will drive competition, as fabless semiconductor manufacturing businesses that have secured technologies to design AMOLED screens will become more active.

Recently, Samsung Display made a $325.73 million (400 billion won) investment in its flexible OLED panel manufacturing lines in Tangjeong, South Korea. Its total flexible OLED panel production capabilities will be increased from the current 39,000 sheets/mo. to 90,000 sheets/mo. Industry watchers speculate that Samsung Display is gearing up to meet demand for flexible OLED panels by Apple. Sources such as Japanese newspaper Nikkei claim that Apple is looking to switch to OLED technology for its iPhones and iPads as early as next year, and is close to signing supply contracts with Samsung and LG's display divisions. With prices set to fall even lower, there hasn't been a better moment for the Cupertino gang to jump on the OLED train.

source: ET News

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posted on 25 Mar 2016, 04:31 19

1. htcforlife (Posts: 73; Member since: 15 Apr 2014)


Meanwhile i got rejected from another college.

posted on 25 Mar 2016, 05:50 23

25. Frank_Underwood (Posts: 30; Member since: 22 Mar 2016)


May be if you weren't spending much time here on PA ;)

posted on 25 Mar 2016, 06:16 2

33. ThePython (Posts: 865; Member since: 08 May 2013)


And the butchery begins.

posted on 25 Mar 2016, 07:53 6

63. Konsento (Posts: 99; Member since: 10 Apr 2015)


How are you in the position to say that? You've made approximately 5 posts a day since you joined versus 0.1 for htcforlife.

posted on 25 Mar 2016, 09:19 1

74. justrt (Posts: 327; Member since: 10 Jul 2014)


While htcforlife is trying to get to college, Frank_Underwood isn't.

posted on 25 Mar 2016, 12:38

128. Frank_Underwood (Posts: 30; Member since: 22 Mar 2016)


Thank you for clearing that up!

posted on 25 Mar 2016, 19:10

148. zeeBomb (Posts: 1728; Member since: 14 Aug 2014)


I just want more companies to use LTPS, Amoled and Super-LCD. We are slowly getting there... What a time to be alive.

posted on 25 Mar 2016, 10:16

91. zeeBomb (Posts: 1728; Member since: 14 Aug 2014)


What a time to be alive

posted on 25 Mar 2016, 10:49

104. Arch_Fiend (Posts: 1931; Member since: 03 Oct 2015)


I wonder how much LG's quantum LCDs cost per panel.

posted on 25 Mar 2016, 13:24 4

135. kumaran55 (Posts: 9; Member since: 21 Mar 2016)


This site and its writers are fools. The Super AMOLED isn't cheaper. Do you not understand? Difference Between Super AMOLED (Galaxy S7) and AMOLED (Nexus 6P)

Galaxy S7 and Samsung Phones - Super AMOLED costs $55 (SOURCE:IHS Mobile Handsets Intelligence Service).

AMOLED $14.30 (Nexus 6P)

posted on 25 Mar 2016, 22:13

152. mixedfish (Posts: 1144; Member since: 17 Nov 2013)


AMOLED gen 1 is pretty terrible, that's why Samsung was so quick to go Super AMOLED the Galaxy S2.

posted on 27 Mar 2016, 11:58

162. Adreno (banned) (Posts: 755; Member since: 12 Mar 2016)


@mixedfish

No. The original Galaxy S had a Super AMOLED display made by Samsung.

The Galaxy S2 had a Super AMOLED Plus. This version used standard RGB matrix, instead of PenTile.
That Super AMOLED Plus resulted in about 50% more brightness, but the pixels decayed/died much quicker.
That's why Samsung went back to Super AMOLED in Galaxy S3.

posted on 25 Mar 2016, 04:33 3

2. NoToFanboys (Posts: 1011; Member since: 03 Oct 2015)


This is good.

posted on 25 Mar 2016, 04:35 7

3. alexp999 (Posts: 68; Member since: 16 Mar 2016)


I hope not all manufacturers go down the amoled route and there are still good phones with the choice of amoled. I'm not trying to start a pros and cons or flame war but I personally don't like them and will always choose an IPS display. Hopefully that choice will not be taken away in future...

posted on 25 Mar 2016, 04:36

4. alexp999 (Posts: 68; Member since: 16 Mar 2016)


Choice of screen that should read. No edit button!

posted on 25 Mar 2016, 05:14 4

14. E.N. (Posts: 2610; Member since: 25 Jan 2009)


I'm also hoping LCD displays don't disappear. The whites on AMOLED displays have always appeared too yellow for my liking. iOS is a very white-heavy OS so I'm not sure how good that's going to look.

posted on 25 Mar 2016, 06:18 7

35. nodes (Posts: 681; Member since: 06 Mar 2014)


Samsung Touchwiz is also full of mosltly white and bright colors too.
i just hope these "cheap" OLED panels could be calibrated as accurate as OLED.
i'm really not into saturated display, i prefer accurate display.
but really love ink-deep black, wide viewing angles, and low reflectivity of OLED display.

posted on 25 Mar 2016, 06:38 7

48. Macready (Posts: 811; Member since: 08 Dec 2014)


Practically the whole lineup from Samsung has already switched to AMOLED and some of those cheap models have nicely calibrated screens already.

posted on 25 Mar 2016, 13:23

134. kumaran55 (Posts: 9; Member since: 21 Mar 2016)


The Super AMOLED isn't cheaper. Do you not understand? Difference Between Super AMOLED (Galaxy S7) and AMOLED (Nexus 6P)

Galaxy S7 and Samsung Phones - Super AMOLED costs $55 (SOURCE:IHS Mobile Handsets Intelligence Service).

AMOLED $14.30 (Nexus 6P)

posted on 25 Mar 2016, 06:35 12

44. Macready (Posts: 811; Member since: 08 Dec 2014)


People still don't understand that these displays can output any color within te AdobeRGB gamut? If you prefer a rather (too) high Kelvin temperature for your whites, it comes down to software calibration, which has nothing to do with the underlying technology.

posted on 25 Mar 2016, 07:12

57. nodes (Posts: 681; Member since: 06 Mar 2014)


so you are saying Super AMOLED on older devices like the first Galaxy S could have colors as accurate as the new one found in recent Samsung devices?

posted on 25 Mar 2016, 07:51

62. joeytaylor (Posts: 383; Member since: 28 Feb 2015)


I'm pretty sure he wasn't referring to 6 yo panels

posted on 25 Mar 2016, 08:00

64. Macready (Posts: 811; Member since: 08 Dec 2014)


Yes, they could. In fact, I rooted my old S(1) and had a 3rd party app installed to do exactly that: calibrate the screen to accurately fit the sRGB gamut.

Keep in mind that accurate isn't necessarily what the average consumer wants/wanted. Look at most factory defaults on TV's for example. The consumer is more likely to pick the one that jumps out.

Also, it could well be (and is very likely) that variations between individual screens were much larger back then and that they used a general (one size that didn't fit all) calibration, rather than individually calibrated screens, which is much more costly. The cost of those early panels was already high, cutting into their margins. Similar to current AMOLED panels for tablets, not to mention the reason why Samsung is still/again shy from producing large TV AMOLED panels.

posted on 25 Mar 2016, 16:27

147. Cyberchum (Posts: 659; Member since: 24 Oct 2012)


What app was that, can you remember? I can do with an app with such feature, any alternative app will suffice.

posted on 25 Mar 2016, 08:31

71. E.N. (Posts: 2610; Member since: 25 Jan 2009)


I don't disagree with you, but since I have yet to see an OLED display without the yellow-tinged whites I'm guessing there's some practical reason (maybe battery?) as to why as a standard it's always calibrated as such. Whatever the motivation is, I've never been the biggest fan (though I do love the deep blacks).

posted on 25 Mar 2016, 10:08

88. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


Yellow tinge whites? I have a Note 5 with Super AMOLED. Even though the white isnt as white as a phone using a white bulb behind the display, its not yellow in tint. It is more of a very soft blue which in fact is much easier on the eyes than a pure white background.

This is why Apple put Night Shift on so that the display isn't white intense because actually all that white is very bad on the eyes and the brighter you make the screen and stare at it, the worse it is for you. Even an optometrist will tell you that.

posted on 26 Mar 2016, 16:30

161. BradyCrack (Posts: 434; Member since: 29 Dec 2015)


Um it warms the screen, it doesn't get rid of the whites. Heck that soft blue white would be worse then regular ones.

posted on 25 Mar 2016, 10:28

98. Macready (Posts: 811; Member since: 08 Dec 2014)


Those "yellow" whites are actually closer to 6500K. Most people have become too accustomed to too blue screens, for which our brains "recalibrate". So if you go to AMOLED after that, you're likely going to find it too yellow/green. Until you use it for a longer period.

A cool way to test and verify this yourself, is using one eye to look at a relatively white web page on your mobile screen, the other one closed, in a very dark environment. Keep that up for about 10-20 minutes and then look at a white piece of paper. You'll notice a huge difference in how each eye will portray that color white, because your brains have adjusted for the one eye staring at that screen, but not the other.

posted on 25 Mar 2016, 11:20

118. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


Yea I know that effect. There is a photo in what appears to be black and white, and yet is you stare at it for a few moments and then look away to a dark area, you can see a full composite photo in opposite color.

But that is an optical illusion and it doesn't happen to everyone.

Typically this happens mostly to people that have a astigmatism.

But an off-white display is better on your eyes. After all, if you keep your display set on auto brightness, there whites will usually never be 100% white unless you in the sun..

Its better on your eyes to dim whites. Even today's TV;s come factory set with the intensity toned down, even though you can adjust them up.

posted on 25 Mar 2016, 11:34

120. willy.4 (Posts: 26; Member since: 14 Oct 2015)


Now you know the rest of the story..... No wonder Apple is going to amoled more money to be made from all the I sheep wanting the newest and greatest tech..... Don't worry about It though in about four years time when all the tec sites forget that it was Samsung that was the first to mass produce the screens in smartphones, Apple will try and Sue Samsung for infringement and claim the patten...... lol

posted on 25 Mar 2016, 10:02 1

87. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


Please list 5 benefits if IPS LCD over Super AMOLED!

Here I will await your reply, but while I wait, I will help you.
There are none. AMOLED is more efficient because it doesn't nee a bulb to produce the light. For a phone like the iPhone which typically have small batteries and terrible battery-life considering its specs and capabilities, such an improvement of less drain is a huge benefit. Being able to adjust the color palette to your taste is also a huge benefit. Don't like over-saturated color? Tone it down by changing the mode. AMOLED's are now just as bright or brighter vs LCD. Because of the natural black backgrounds, colors look much better, especially the greens, blues and reds.

The only thing LCD's do betetr is produce white. But that si because when a page or view is white, you simply see the full intensity of the bulb behidn the display.

The major downsides to LCD is increasing resolution or size of the display, also means the need for more power draw, while AMOLED displays can increase size and resolution and yet still use roughly the same amount of power.

Example, the present Note 5 display at 5.7" with a resolution of 2560x1440, actually uses less power than the 1920x1080 5.1" display on the Galaxy S5.

Even the S7 with its 5.5" display and QHD resolution, uses less power than the IPS Display at 5'5" in the iPhone 6S Plus.

posted on 25 Mar 2016, 10:53

105. marorun (Posts: 2881; Member since: 30 Mar 2015)


MY IPS screen on the moto x play use about 80 mah per hours.
S7 use a bit more than 100 mah per hours.

Both 5.5 inch.

funny eh?
thats because white use way more on amoled vs lcd and new android is very white..

posted on 25 Mar 2016, 11:41

121. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


Yes that is true, if you're trying to achieve pure white then yes as a fact I agree,

But I don't need that. In fact bright white on a display is bad on the eyes. Which is why Apple had Night Shift, though I see it as useless as a screen set to auto, will drop the brightness when needed and you can manually adjust it.

posted on 25 Mar 2016, 04:39 20

5. MrElectrifyer (Posts: 1876; Member since: 21 Oct 2014)


Now it becomes "magical Retina OLED" to apple after their hypocrite sayings:

http://www.dereferer.org/?http%3A%2F%2Fengt%2Eco%2F1Rjg2fI

posted on 25 Mar 2016, 05:03 5

11. Wiencon (Posts: 1709; Member since: 06 Aug 2014)


Change your nickname to MrButthurt

posted on 25 Mar 2016, 05:57 25

26. MrElectrifyer (Posts: 1876; Member since: 21 Oct 2014)


Change yours to Whineycunt

posted on 25 Mar 2016, 06:05 8

28. S-R-K (banned) (Posts: 304; Member since: 15 Mar 2016)


Or MrJealous.

posted on 25 Mar 2016, 06:15 2

32. Wiencon (Posts: 1709; Member since: 06 Aug 2014)


What, I'm jealous of his and your stupidity?
I'm not that crazy yet

posted on 25 Mar 2016, 10:14 4

90. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


No, you're worse. You're just completely ignorant.
Some people can't help being "crazy", as you can be born "crazy". But ignorance requires you to make a definite choice.

I'm not speaking of a "natural" ignorance that we all possess because none of us know everything, so we are "ignorant" about things we dont know. But when people like you know better and you make a choice to be "ignorant" about things we know you do know, then that is different and that is actually sad.

posted on 25 Mar 2016, 12:04

123. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


For no reason too. After all, no phone or tablet of computer on this planet is so great, that it is worth being jealous vs another. NONE OF THEM.

When I owned an Iphone, I never saw a feature on any other phone that I felt a need to be jealous and vice versa.

Basically they all do the same thing, and NONE of them has offered any concept we havent seen done before, just in a different way.

So none of these OEM's are any worse or better than any other at that many things. They all have their strengthens and weaknesses.

The issue is, what is seen as strength on one is seen as weakness, and vice versa.

As with displays. When the IPS display from Sharp and LG was the highest density display, anything else was seen as weak and less comparable. After 2011 that was no longer the case, but the spoil brats are stuck in a rut where they "feel" this is somehow still a fact, when it simply isn't and that is the issue.

Saying the AMOLED display si better than LCD, they see it we are knocking down Apple. We aren't. The AMOLED display si better became today's option simply is now better and its just simply the new fact and they simply can't except it.

posted on 26 Mar 2016, 03:06

158. Scott93274 (Posts: 3705; Member since: 06 Aug 2013)


Oh I missed these kinds of arguments. Thanks for the laugh.

posted on 25 Mar 2016, 06:06 5

29. S-R-K (banned) (Posts: 304; Member since: 15 Mar 2016)


MrJealous.

posted on 25 Mar 2016, 06:20 5

37. Adreno (banned) (Posts: 755; Member since: 12 Mar 2016)


Wow. You never miss out an opportunity to bash people.. Eh, Wiencon?

posted on 25 Mar 2016, 06:28 4

41. Wiencon (Posts: 1709; Member since: 06 Aug 2014)


I just can't stand these two guys. And Techie. I have no problem with others, these are just mindless fanboys that never miss an opportunity to start flame war so choose who's right I don't care

posted on 25 Mar 2016, 06:35 2

46. Jimrod (Posts: 858; Member since: 22 Sep 2014)


Yeah, it's weird - they always say Apple are ripping off all the "iSheep" (yawn) too, but now it turns out that the OLED screens are cheaper than the IPS panels I'm surprised they haven't turned on Samsung for putting the cheap crap in their phones... :D

posted on 25 Mar 2016, 08:18 6

68. tedkord (Posts: 9863; Member since: 17 Jun 2009)


While I agree he goes too far, your scenario is flawed. Samsung's AMOLED screens have been the best overall on the market for a couple of years. Cheaper is ok if it's the best. It's not if it's a cheaper part that doesn't deliver the best performance, but is sold at a premium.

posted on 25 Mar 2016, 10:57 3

109. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


More than a couple of years. Its been the top rated display since the Note 2, according to DisplayMate.

posted on 25 Mar 2016, 11:13

115. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


Also I will show you how igonrant YOU'RE choosing to be. There si "cheap" then there is "cheap".

AMOLED have gotten "cheap" because do to an increase in production and usage, it has drove the prices down. That's a good "cheap".

But then there is the bad "cheap" in that some company's have lots of money like Apple, and they use the cheapest most possible option that can find to increase profits without increasing cost.

What is the result? You get an ugly ass iPhone with monstrous ugly bezels, tiny batteries, terrible battery-life, no features worth using, a phone with antenna issues, a phone that easily bends, a phone made of the cheapest possible materials (Samsung guilty here too), cheap audio and more. All at a not so cheap price.

I am not saying the iPhone isn't a great phone. It is one of the greatest phones I have ever own. But today that is not the case. In fact it isn't even in the top 5 for me because every OEM in the world right now all have at least ONE phone that beats the iPhone in 50% of the things phones do.

With $200B, your phone should be the best at everything. IF Samsung for example was to release the S7 with a camera that is WORSE than the lest model, they would be bashed to death. Oh but when its Apple, its OK, but it shouldn't be.

When any OEM does good things they shoudl get equal praise, when they do bad they should get equal bashing. You iFans never say anything bad about Apple. I've not either. What I said is factually true. They choose to make their phones with the best, but cheapest hardware they can fine that offers what they want to maximize profits. Because money is all that matters to Apple now.

If the iPhone had everything right now the S has, Apple would try to charge $1000USD for it. After all their phones has less and they cost $1000 in many places. Yet in those same places the S or the Note arent even $1000. Pure greed by Apple, nothing in return.

posted on 26 Mar 2016, 10:37

160. VZWuser76 (Posts: 3616; Member since: 04 Mar 2010)


You can't look at one component and determine if a company is ripping someone off. Look at the profit per device for all of the OEM flagship phones and then see who makes the most per device, that will tell you which company is making the most off their customers (aka ripping them off).

posted on 25 Mar 2016, 06:43 9

53. MrElectrifyer (Posts: 1876; Member since: 21 Oct 2014)


See the iHypocrite preach it's butthurt. Can't stand reading anything negative about it's herd master, regardless if related to article or not. Heck, if other iSheeps bring up anything off topic but praising it's herd master, it wouldn't bat an eye:

https://db.tt/cBagjJt4

posted on 25 Mar 2016, 07:22 1

58. Wiencon (Posts: 1709; Member since: 06 Aug 2014)


Oh look who first brought Apple to non-Apple article

I'll leave you, this is the level of idiocy I can't stand

posted on 25 Mar 2016, 07:41 5

59. ibend (Posts: 3154; Member since: 30 Sep 2014)


scroll up again to see article tags...
this article still about apple

posted on 25 Mar 2016, 10:19 3

92. iushnt (Posts: 1482; Member since: 06 Feb 2013)


Wiencon, you jealous bro?

posted on 25 Mar 2016, 22:14

153. S-R-K (banned) (Posts: 304; Member since: 15 Mar 2016)


That's why I called him: MrJealous.

posted on 25 Mar 2016, 11:54 1

122. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


BUSTED.!!!!!!!!!!!!!!!
Awesome, keep that forever.
I've praised Apple too, but on those posts no one ever says a word. As soon as I say something they "perceive" as bad, they come running like flies on horse droppings.

posted on 25 Mar 2016, 10:55

107. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


I'm not a fanboy. Oh wait. I am a fanboy for ALL tech. I like ALL tech giants, I just hate cheap as money sucking greedy suing hypocritical self-righteous condescending ones that have boatloads of money and sell half-assed products to make better profit margins vs giving your customer what they deserve and are paying for.

The problem is, you all are so insecure in knowing YOU ARE PAYING MORE FOR LESS and you're to proud and honorey to even admit it to yourself. I know because when I actually had an iPhone for the first time I too felt I was always right, and better than people with a Android. Then I tried one, when I release what I gave up to leave Windows Mobile and get an iOS device that all locked down, and then go to a new platform that even offered me more than what Windows Mobile did, I didnt look back.

However, I don't ever have to think my device is better than yours. All I care about is getting true value for what I am willign to spend and whoever I feel does this, that si what I will buy. I dont give a sh!t what you think about it because its my money. But I will not say my choice is betetr than your choice. I will only compare my choice to your and just say, if you really want these things all uyou have to do is buy it. If you dont be happy with what you have.

But even if I had an iPhone in my pocket everyday, and I saw a person with an S or Note, I have no problem saying that those phones are better than the iPhone, but those phones are simply not for me. I made the choice of a phone that suits my needs and I dont care whether its the best one or not.

But you guy cant think like that because you are not capable of doing so. That makes you purposely ignorant.

I could care less what you think of me personally. What you think you know, is your opinion and you're entitled to it no matter how stupid it is. You didnt bring me into this world and you're not going to take me out of it. So what you think of me doesn't mean squat.

But at least unlike YOU and people like YOU, I do respect a persons opinion even if they dont agree with mine. I dont blast people because they disagree. I blast them when they make ignorant false claims as is typical of most fanboys. I've never made a false claim about Apple. I've like Apple since the late 70's, but they are not that same customer caring company they were then. All they care about now is profits and stockholders. Which means, producing the cheapest possible product, for the highest possible margin. When company's do that, YOU lose. And you're to ignorant to even see it.

posted on 25 Mar 2016, 22:18

155. S-R-K (banned) (Posts: 304; Member since: 15 Mar 2016)


Well wise post Techie.

posted on 25 Mar 2016, 10:11 1

89. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


How about he changes it to Mr Fact and you change it to Mr Expect2BAHypocrite, like he said you all will be.

posted on 25 Mar 2016, 07:48

61. Raito (Posts: 56; Member since: 15 Aug 2014)


Hereeeee weee gooo,another butthurt Fandroids :))
Crapdroids full of lag,stolen features and iCrap full of useless features used by simpletons
Windows Mobile miles better!

posted on 25 Mar 2016, 10:20 2

93. iushnt (Posts: 1482; Member since: 06 Feb 2013)


I pity you

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