iPhone users drive the mobile sales activity on Black Friday23
The brick-and-mortar commerce has been augmented by the use of commerce apps on mobile devices, and while Android has a huge chunk of market share, iOS users generated four times the revenue during the shopping blitz a couple days ago.
Online sales generated $2.4 billion in revenue on Friday alone. 27% of that was generated from mobile devices. Of the mobile portion, iOS was 79% of that was sales driven by users of iOS devices, over $500 million.
This puts a bit of iron in Apple’s glove to remain focused on the higher-end of mainstream devices, where people that can afford to buy and own an iPhone have greater overall purchasing power than markets where $100 unsubsidized Android devices are the norm.
Apple’s decision to continue working on the “experience” instead of chasing market share continues to remain a viable model, despite speculation (and predictions) that Cupertino would, or would eventually have to, make something “low-end.” Supporting previous generation devices instead gives Apple a little better exposure to the “more affordable” idea, but even a two-generation old iPhone is more expensive than a lot of Android or Windows Phone gear out there.