iPhone loses market share in Europe, Android gains traction

iPhone loses market share in Europe, Android gains traction
The Apple iPhone 4S has already broken a couple of sales records. First day sales were through the roof and on the first weekend of sales alone it broke the 4 million unit barrier. The latest iPhone has fueled Apple’s growth in the States and the UK, but research firm Kantar Worldpanel ComTech published a report saying that the situation is not like that everywhere. Europe for once has become more price sensitive then ever and the iPhone has lost much of its traction there.

"In Great Britain, the U.S. and Australia, Apple's new iPhone continues to fly off the shelf in the run-up to Christmas. However, this trend is far from universal," global consumer insight director Dominic Sunnebo said.

In the US Apple’s share grew to 36% from only 25%, while in the UK it rose to 31% from 21% in the 12 weeks to end-November. 

However in Europe’s biggest markets - Germany and France - the iPhone has lost some ground. In Germany the drop was from 27% to 22% and in France it was even bigger - Apple’s share slipped to 20% from 29%.

This could also be partly due to the eurozone crisis, so people seem to have flocked to more option-rich Android. Google’s platform had a share of between 46% and 61% across the Old Continent.

The Samsung Galaxy S II drove Android’s growth in Europe’s biggest economy Germany. There Android’s market share stood at 61% at the end of the 12-week period the analysts measured.

source: Reuters

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49 Comments

1. bloodline

Posts: 706; Member since: Dec 01, 2011

pricing only has a small part to do with it, people are learning that the iphone isnt the only phone that has apps. People want bigger and better things, more features more options - android is that. I show the galaxy nexus to my friends who all have iphones, every single one of them was impressed, some would even say they would get it as they are bored of the iphone

2. anywherehome

Posts: 971; Member since: Dec 13, 2011

it is very easy to be bored with iPhone.....you are locked with them like in Iran or Russia life.....people like democracy=Android....and I love customization :)

8. bobfreking55

Posts: 866; Member since: Jul 15, 2011

I agree. imagine the same old iOS everywhere, no matter how fluent it is and elegant. Tell me you won't get sick of it.

15. ZayZay

Posts: 571; Member since: Feb 26, 2011

Well we get several people daily asking for the iphone. Maybe because American's are trying to be trendy. idk but it's annoying when half the people ask for it and I ask why, they say "idk, because it's a iphone" SMH

16. ardent1

Posts: 2000; Member since: Apr 16, 2011

Okay, you sell phones for a living. Now, everything make sense. You are just like sniggly.

18. ZayZay

Posts: 571; Member since: Feb 26, 2011

I'm gonna say no...

38. remixfa

Posts: 14605; Member since: Dec 19, 2008

ardent, do you realize how many people on these threads sell phones for a living or are in some way connected to the cell carriers? what a stupid thing to say.

43. ZayZay

Posts: 571; Member since: Feb 26, 2011

I think he likes me!

41. E.N.

Posts: 2610; Member since: Jan 25, 2009

yes maybe. Or it can be because of the eurozone crisis....like the article suggests.....

3. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Can we call this a world draw?

4. SleepingOz unregistered

It's THAN ever!!! 'THEN' AND 'THAN' ARE TWO DIFFERENT WORDS!

6. jbash

Posts: 345; Member since: Feb 07, 2011

lol..

47. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

-off topic, sue me- Fly Eagles fly, On the road to victory. Fight Eagles fight, Score a touchdown 1-2-3 Hit'em low... Hit'em high... And watch our Eagles fly. Fly Eagles fly, On the road to victory. E-A-G-L-E-S Eagles!!! We now return you to our regularly scheduled broadcast of 'Flame Wars' already in progress.

5. cheetah2k

Posts: 2240; Member since: Jan 16, 2011

I think more people are looking at the bunch of A-holes Apple are becoming by suing other companies.. It could be a fight of morales :D

7. jbash

Posts: 345; Member since: Feb 07, 2011

actually the average consumer prolly has no idea of the legal wars manufacturers are having. its marketing and word of mouth that are the biggest reasons for the shift

9. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Another reason Apple will start more lawsuits. They cant stop Androids success, it gives way more options and choice.

10. Commentator

Posts: 3723; Member since: Aug 16, 2011

At the risk of getting voted down, I don't understand why more attention wasn't paid to the "In the US Apple’s share grew to 36% from only 25%, while in the UK it rose to 31% from 21% in the 12 weeks to end-November" part. It seems like even though Apple may be losing market share in one region, it's gaining it in another. Maybe there will be a separate article titled "iPhone gains market share in the US and UK" later on or something.

11. remixfa

Posts: 14605; Member since: Dec 19, 2008

They already had that article, but it did not show the iphone at 36% market. Every company that reports.. reports different numbers.. lol. we need a central database with all these company's charts in one spot so we can look them all over at the same time.

13. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

Maybe because the population of US + UK is ~370 mil while population of EU - UK is ~440 mil (the proportion of mobile phones is rather similar)?

12. remixfa

Posts: 14605; Member since: Dec 19, 2008

After all the reports earlier this year of the SGS2 outselling the i4 by like 10 to 1 margins in many European countries, this isnt exactly surprising. It helps explain why their market share on the world scale barely ever moves while android keeps inching up n up. Most of apple's US shares arent coming from android converters but people leaving RIM more often than not.

40. E.N.

Posts: 2610; Member since: Jan 25, 2009

10 to 1???!!! where in the world do you get your data? From what I've read, The iPhone 4 sold and probably still sells more than the Galaxy SII.

42. remixfa

Posts: 14605; Member since: Dec 19, 2008

from phone arena. They had an article a while back comparing SGS2 vs i4 sales in europe. the SGS2 wasnt just winning, it was dominating by a wide margin. Concidering they just released over all sales figures where iphone sales dropped further in europe and android gained.. i dont see why thats still so hard to believe. The iphone is strong in the US, Britain, and Australia. It tends to falter in many other places... which is why even though you see huge iphone sales numbers (which are mostly to upgrades btw, not new customers) their market share does not change much. What they win in america they lose in europe.

46. E.N.

Posts: 2610; Member since: Jan 25, 2009

I'm sure you can imagine why 10x the sales is hard to believe. But hey, that's probably just in some places and not overall. The reason that didn't make sense is because with the iPhone 4, Apple was still the largest smartphone manufacturer with Samsung and its many devices a close second. If the Galaxy SII alone (not including the other samsung devices) sold 10x than the iPhone 4, then they should by far be the #1 device and #1 manufacturer. And that's just what's not happening. As for upgrades, many Android users buy multiple phones a year. The drop in iOS can be due to the eurocrisis like the article suggests (I don't' understand why we're ruling that out as an option). "What they win in america they lose in europe" - you're making a lot of big and overarching statements. Whether you like it or not, iOS is still growing.

14. ryq24

Posts: 875; Member since: Oct 17, 2011

that was expected. android is available to anyone who wants it while iphone os is exclusive and also iphone is too expensive.

17. gallitoking

Posts: 4721; Member since: May 17, 2011

Android should have market share in every country as they popped up a new android every 30 seconds... Apple only releases one phone a year.. and if Android doesnt have market share all over the country.. maybe it sucks.. who knows... got to go now... my friends Android is foreclosing and needs help...

19. readingthissh1t

Posts: 303; Member since: Jul 20, 2011

haters will hate smh

20. ZayZay

Posts: 571; Member since: Feb 26, 2011

So do you see something happen once and assume all android always force close all the time?

25. gallitoking

Posts: 4721; Member since: May 17, 2011

calm down I said my friends Android.. never said all androids..

30. ZayZay

Posts: 571; Member since: Feb 26, 2011

That was what you made it sound like. PS I am calm

21. xiobnb

Posts: 74; Member since: Nov 11, 2011

look at how ifans make up lies.. like the multitasking on idevices are lies!!

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