iPad Air may have accounted for 41% of all holiday iPad sales

iPad Air may have accounted for 41% of all holiday iPad sales
This is a story that is a bit difficult to parse, because there are quite a few different ways to interpret the data. According to new data from Consumer Intelligence Research Partners (CIRP) shows that Apple's new iPad Air and iPad mini Retina made a solid impact for the company this past holiday season, with more customers choosing the new Apple tablets.

CIRP sites a survey of 500 Apple customers, and found that out of all respondents who purchased an Apple product over the holidays, only 5% bought an iPad 2. Of those who purchased Apple tablets, 41% chose the iPad Air, and 16% chose the new iPad mini Retina. Given the availability issues that the iPad mini Retina faced, and given that the Air wasn't released until November 1st, and the mini Retina on November 12th, those are solid numbers for the quarter that spanned October through December. The original iPad mini still pulled in 25% of sales. 

These are all interesting numbers, but the trouble is that they don't tell the whole story, not by a long shot. These numbers are specific to Apple sales alone, and don't really tell how Apple's tablets sold in comparison to the outside competition from Android and Windows makers. No doubt we'll be getting those numbers soon enough though. 

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7 Comments

1. darkkjedii

Posts: 31104; Member since: Feb 05, 2011

64 gig mini with retina, love that puppy!!!

2. domfonusr

Posts: 1085; Member since: Jan 17, 2014

Gotta be 1000 customers surveyed in order to meet the fairly standard 3% error margin. All errors for each figure in this survey will be nearly 4.5%. That means that the iPad 2 sales percentage figure can actually be anywhere from roughly 0.5% to 9.5% when the statistical error margin is included. Poor survey.

5. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Forget the statistics, it is just sad to see Apple's crazy strong arming tactics work this well. How do these hapless fools still support this company? Obviously the iPad 2 didn't sell well, it blows now 2-3 years after its initial release. If the iPad 4 was still being sold for $400, like hell all of those people would have bought the Air. Not that the Air is a bad tablet, but still having to resort to such tactics is just sad. Can't wait for the quarter numbers to see how many new idiots were added to the ecosystem.

3. nctx77

Posts: 2540; Member since: Sep 03, 2013

This survey had nothing to do with outside sales. Why even mention that? This author is a troll! Go grab your laggs Samsung device!

6. jellmoo

Posts: 2599; Member since: Oct 31, 2011

Did... Did you even read the article?

4. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

I bought an iPad Air this season, and it's fantastic! But I don't know anybody else who did, and everyone I know with a new iPad got an OG mini.

7. ndrey

Posts: 41; Member since: Nov 30, 2012

time to buy new iPad air

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