Google under fire for deceptive location tracking in Europe
This isn't the first time Google is being accused of shady location tracking practices. Earlier this year, the European Center for Digital Rights NOYB got on Google's case, claiming it was engaging in "forced consent" – i.e. a "take it or leave it" approach when it comes to accepting policies on the users' side. However, the new allegations are that Google is tracking users, without giving them the real choice to opt out of this.
It was revealed back in August, that even if you pause "Location History" tracking on your Google account, this still doesn't stop Google from collecting time-stamped location data for your devices. As it turned out, a separate setting, called “Web and App Activity,” which is enabled by default, must be disabled to actually prevent location tracking.
The European Consumer Organisation (BEUC) is now claiming that Google employs various shady methods with a goal to encourage users to keep both the "Location history" and "Web and App Activity" settings enabled.
“These unfair practices leave consumers in the dark about the use of their personal data,” the BEUC said. “These practices are not compliant with the General Data Protection Regulation (GDPR), as Google lacks a valid legal ground for processing the data in question. In particular, the report shows that users’ consent provided under these circumstances is not freely given.”
The consumer groups which are taking action against Google include those in the Czech Republic, Greece, Norway, Slovenia, Sweden, Poland, and the Netherlands.
A Google spokesperson had this to say: “Location History is turned off by default, and you can edit, delete, or pause it at any time. If it’s on, it helps improve services like predicted traffic on your commute.”