ZTE surges past Apple to become the world's fourth biggest phone maker

ZTE surges past Apple to become the world's fourth biggest phone maker
ZTE has become fourth on a global scale of phone makers by sheer volume. The company zipped past Apple, which remains the world’s fifth biggest phone maker in a quarter marked with anticipation of the iPhone 4S. ZTE registered shipments of 18 million handsets in the quarter, more than Apple’s 17.1 million iPhones.

At the same time, Samsung continues increasing its sales volume, thus closing the gap with Nokia which is on the decline. In the third quarter alone, Samsung shipped 88 million handsets, while Nokia shipped 106.6 million. Looking from the point of view of market shares, Nokia held 27.3% of the market, while Samsung trailed behind with 22.6%.

ZTE surges past Apple to become the world's fourth biggest phone maker
LG, the world’s third largest phone maker, is far behind with only 21.1 million phones shipped, a huge decline when compared with the 28.4 million the Korean company shipped in the same period last year. That’s partly due to the drop in popularity of the LG Optimus One.

“Despite ongoing economic volatility, global handset shipments grew a relatively healthy 14 percent annually to reach 390 million units in Q3 2011. ZTE was the star performer as it captured 5 percent market share and overtook Apple to become the world’s fourth largest handset vendor. ZTE’s growth is being driven by competitive pricing of entry-level models for feature phones and Android smartphones,” Alex Spektor, Senior Analyst at Strategy Analytics, commented.

Check out the full press release below for all the analysis and fine details.


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35 Comments

1. bigboss

Posts: 80; Member since: Oct 26, 2011

That's no surprise.

2. andro.

Posts: 1999; Member since: Sep 16, 2011

Haha! thats all i can say

3. cj100570

Posts: 204; Member since: May 12, 2009

Why do people keep calling Apple a phone "manufacturer"? Correct me if I'm wrong, but doesn't Apple contract out the actual manufacturing of the iPhone?

5. iankellogg

Posts: 155; Member since: Jun 15, 2011

many of these other companies don't manufacture their own phones ether. Motorola doesn't for example.

8. JeffdaBeat unregistered

Correct and to separate it from say Microsoft and Google who make the OS...but don't design the actual handset. You'll see Apple vs. other manufacturers for amount of phone sold, but you won't see Apple vs. say Google unless we are talking about OS's. That's not a jab on either company for those who are trigger happy this morning...

16. andro.

Posts: 1999; Member since: Sep 16, 2011

The only major component apple designed in the iphone 4 was the antenna and the less said about that the better!

17. Phoneguy007

Posts: 218; Member since: Jun 02, 2011

also apple only has one phone that is a smart phone.....but the other companies make smart and non smart phones.

30. ardent1

Posts: 2000; Member since: Apr 16, 2011

It has to do with business speak. The manufacturer is deemed the one who makes the product -- the fact the manufacturing process is outsourced or subcontracted out -- does change the fact that Apple "made" this product.

4. iankellogg

Posts: 155; Member since: Jun 15, 2011

I have barely heard of ZTE so this surprises me a bunch. I don't think they are very popular here in the states.

6. chocolatebear76

Posts: 123; Member since: Mar 03, 2011

the reason for this is coz u're not a techhead or fanboy

7. remixfa

Posts: 14605; Member since: Dec 19, 2008

ZTE is a very minor player in the US. They are huge however in emerging markets like china and africa where cheap handsets are the primary sales. Apple has nearly slid off the page!!

9. redflag_rising

Posts: 20; Member since: Oct 26, 2011

zte is chineese owned company right?

21. remixfa

Posts: 14605; Member since: Dec 19, 2008

i believe so, yes.

10. taco50

Posts: 5506; Member since: Oct 08, 2009

This is for all phones including feature phones. Apple doesn't sell feature phones.

18. Phoneguy007

Posts: 218; Member since: Jun 02, 2011

correct

23. Johnny_Mnemonic

Posts: 240; Member since: Oct 05, 2011

Taco Apple sells junk

26. wassup

Posts: 565; Member since: Jun 23, 2011

what about the iP4s?

13. snowgator

Posts: 3616; Member since: Jan 19, 2011

I actually was going to say what Taco did. ZTE would not touch a list of only smartphones. It is pretty amazing that Apple can compete against these manufacturers with only one device. There will always be a need for a basic phone, and a huge market for it. I often think some of these manufacturers that are going Smartphone only are making a mistake. Yes, feature phones are dying off due to Smartphones becoming so affordable. But basic talk and text phones will always have a market. Companies like ZTE and LG would be wise to stay in the market for that need.

31. ardent1

Posts: 2000; Member since: Apr 16, 2011

Check out Metro PCS, Cricket, or the other smaller carriers. Boost will carrying the ZTE Warp.

11. ledbetterp3

Posts: 467; Member since: Aug 31, 2011

Wow, never heard of the brand "others" but they're doing very well!

12. ledbetterp3

Posts: 467; Member since: Aug 31, 2011

Jk, but why doesn't ZTE make good phone for the US?

14. ayephoner

Posts: 858; Member since: Jun 09, 2009

i dont think they make many good phones at all. they are focused on up and coming countries (markets). US carriers are focused on top tier devices, so they give all their business (even for feature phones) to companies that produce the big dogs.

15. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Ugh, ZTE. Cheap piles of crap. And their soft keyboards ARE a direct ripoff of Apple's.

19. ivanko34

Posts: 617; Member since: Sep 04, 2011

Apple last. Normal. Good day apple fans

20. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Expected. Apple only has the iphone, while Samsung and ZTE have all sorts of phones from low priced to high priced ones, so this is no surprise. Apple holding the 5th spot with only the iphone is still very impressive. Profitwise, Apple is still the most profitable. And the iphone still remains the most sold by model. But of course android fanboys will take this as that the iphone is no longer selling well :)

22. remixfa

Posts: 14605; Member since: Dec 19, 2008

Apple is currently selling a dozen versions of 3 devices, so there is more than just "one iphone". Im sure this is counting total sales of everything, so it probably has iPad sales in there as well. Q3 sales were down for apple. Was it just because the i4 was old and people were waiting on the i5 (apple fooled ya..lol)? Maybe. We will find out in the coming quarters.

24. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@remix. This just concerns the ip4 sales and not including other iphones from prior years. So why are you summing up all iphones including the ipad? There have been several articles already that stated that the ip4 ONLY, remains to be the top selling smartphone model with Verizon and At&t. Stop making up numbers, AGAIN. Q3 sales are down of course for the iphone, but still remained strong and still exceeded expectations considering that there was no new iphone until after the 3rd qtr.

28. taco50

Posts: 5506; Member since: Oct 08, 2009

Wow Apple has dozens of models as in more than 1 dozen? So they have at least 24 devices they sell? And in your mind this includes iPad sales even though it's clearly talking about phones? Whatever helps you sleep at night. I guess only someone in massive denial thinks Apple isn't doing well.

33. Johnny_Mnemonic

Posts: 240; Member since: Oct 05, 2011

Taco stop smoking that stuff your going nuts saying that Apple has dozens of models wow I can see now the 4s Is a ( new ) model ok sorry my mistake my eyes have been open I can see the difference. IPhone 4. IPhone. 4 s. Now that's what I call a new design culero

25. Pdubb

Posts: 249; Member since: Aug 08, 2011

Apple has a free phone, and a $99 phone, to go along with the new phone. They also have a few sizes(gb) for each of the phones they sell. So they have more than 1 phone but they do make a ton off those phones.

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