Steve Ballmer from Microsoft announced in a recent earnings call that 5 million Windows Mobile units were sold in Q4 2008. The larger part of the news is that they beat out Apple which sold 4.4 million iPhones during the same period. Obviously this is a small victory for Microsoft because they came out on top during the key important holiday season. Although the Windows Mobile platform is available on more devices than the Cuppertino device, Microsoft did gain little bit of market share. Some may argue that the iPhone is at its popularity height, but consumers are limited to a few devices to pick from that are powered by the mobile Apple OS. We've seen numerous alterations of the Windows Mobile platform which provides each user a sense of personalization. It's only going to get a little bit more crowded this year with yet another platform soon to be released.