Windows 10 Mobile grows to now be on 7% of Windows phones

Android is not the only platform suffering from issues with fragmentation: despite trying to play them down, issues with fragmentation exist on Apple's platform (the most crucial one with software updates, however, is handled much better on iOS), and now, we are seeing an in-depth report from AdDuplex about the speed of Windows 10 Mobile adoption.

The news in a nutshell: Windows 10 is now on 7% of devices now. What does this mean? Well, not all that much: keep in mind that Windows 10 Mobile is still considered to be in the late development phase and the update has not officially started rolling out to devices, so we're talking about new devices like the Lumia 640 that are picking up steam, as well as developer previews installed on existing devices.

The detailed breakdown below shows which are the biggest manufacturers (but you already know, it's all about Microsoft and nobody else is making Windows Phones), and what are the sales in some markets. Take a look at the data and if you are one of the not so many Windows 10 Mobile fans out there, do not forget that the new Lumia 950 and 950 XL flagships are now on sale in select Microsoft stores, as well as online.

source: AdDuplex



1. Crispin_Gatieza

Posts: 3165; Member since: Jan 23, 2014

The numbers for W10 will only continue to climb. Build number 10586 (what the 950 ships with) is the latest on the Insider track and it's very good.

2. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Dead platform. Not much to say. 2 years without a new flagship. 1.7% worldwide market share. s**tty app store that despite being up for years still doesn't have big apps. Most of apps lacking features and updates. The perfect phone for a 80y old who wants a phone just to make calls.


Posts: 432; Member since: Sep 29, 2015

Can't be that dead if you clicked on the article. Honestly 7% higher than the low percentage that Marshmellow has. I have a 950 and its great and has over 500,000 apps since when was that a small number. I bet if you had $500,000 you wouldn't be complaining.

6. DarkStar286

Posts: 229; Member since: Mar 18, 2014

It hasn't been 2 years without a flagship, the 930 came out in July 2014. It's overtaken iOS in a couple of markets and continues to grow in Europe. I've never had a problem finding the apps that I need and they have the features I expect them to have. Why are you commenting on a subject you're so poorly informed about?

4. Martineverest

Posts: 521; Member since: Oct 27, 2015

Windows is not blackberry.....a surface phone will be an iPhone killer. remember, Microsoft used surface rt, sp1 &2 to pave way for surface book.. Something is cooking

5. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

It's always the next phone, the next OS version, the next year for WP fanboys, every year...

7. meanestgenius

Posts: 22394; Member since: May 28, 2014

What does BlackBerry have to do with this article?

11. Plutonium239

Posts: 1239; Member since: Mar 17, 2015

I believe his point was that Microsoft wasnt going to throw in the towel and make Android phones. And that the concept of a Surface Phone is something that will likely succeed. If Microsoft can establish the PC-Phone hybrid market and do it right, then they will dominate the market. What they need is to be able to run Win32 apps off a phone and the continuum concept would make it a must have device for businesses, government and consumers alike.

12. meanestgenius

Posts: 22394; Member since: May 28, 2014

I think his point was more along the lines of him taking a potshot at BlackBerry. Either way, BlackBerry has absolutely nothing to do with this article.

15. Furbal unregistered

If cevelopers can move in the direction that their business apps to support arm/risc/UWP it would be better long term for them - it opens them up for an easy move onto any platform they want from Windows. Win32 isnt necessary if MS can get people to do such a thing...(probably a good thing, forced backwards compatibility limits what can be done in the future)

8. meanestgenius

Posts: 22394; Member since: May 28, 2014

Got impatient waiting for the official Windows 10 for mobile update and just installed the latest Windows 10 for mobile technical preview build on my Lumia 640. Eager to see what it's all about.

13. Crispin_Gatieza

Posts: 3165; Member since: Jan 23, 2014

It's very good MG. Even on a 1GB device it rolls smoothly. Do your thing and ignore the trolls. Or as Domino's used to say "avoid the noids".

14. meanestgenius

Posts: 22394; Member since: May 28, 2014

Lol, agreed. So far I'm enjoying it.

9. pureviewuser

Posts: 501; Member since: Nov 11, 2012

Hey don't trash blackberry it's a great os and have great phones and I follow wp.

10. Plume-Veil

Posts: 174; Member since: Nov 19, 2015

Even both these OS is way much better than iOs.

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