Why is Apple looking to hire antenna engineers?

Why is Apple looking to hire antenna engineers?
On its web site, Apple has posted three job opportunities for an antenna engineer for the iPhone/iPad. The posts seek someone who can "Define and implement antenna system architecture to optimize the radiation performance for wireless portable devices. The candidate should be able to design antennas suitable for wireless handheld devices with excellent radiation performance, including TRP, TIS, SAR, and EMC... create test plans, execute them, publish test reports, provide feedback to the other design engineers, and lead some of the manufacturing of antenna." Apple wants someone with "strong problem solving skills". The positions are open in Santa Clara Valley, and are dated back to June 23rd-the day before the official launch of the iPhone 4. Now, we would bet that three antenna engineers don't come cheaply, so wouldn't it be more cost efficient for Apple just to hire someone to show iPhone 4 users how to hold their phone properly?

Apple iPhone 4 Specifications | Review

source: Apple (1), (2), (3) via Engadget



1. cc16177

Posts: 312; Member since: May 09, 2010

But... Steve Jobs says there's no problem? :)

18. PapaJay224

Posts: 866; Member since: Feb 08, 2009

I agree with gambino37, I just didnt want my post to be all the way at the bottom of the page. But when Verizon Moto Droid had issues with the battery back falling, off they offered FREE, yeah FREE, battery back covers for customers experienceing the issue. I agree Nintendo sent out FREE rubber bumper controller covers. A GOOD company will look after its people that invest in its product, not create a problematic device that requires the purchase of additional products just to function correctly. Its unfortunate, but good for Steve Jobs, that a company has made a product so desireable that people are willing to sacrifice EVERYTHING about a phone that makes a phone, for the iPhone, it makes me sick, more sick at the people that own them than Apple themselves. But shame on Steve, George Bush Jr., Jobs, for pretending this isn't an issue. For the price you pay for all his crap, month after month, year after year, this should be a no brainer. i will tell you one thing to, love it or hate it, Microsoft WOULD replace the part or give you the free Case, Verizon would, Nintendo would, all these respectable companies. It really proves that Apple is tight wad, selfish, preditors. I will not only for this, but millions of other reasons, never buy an Apple prduct...Speculation or not.

25. YouLostTheGame

Posts: 441; Member since: Dec 11, 2008

How the hell does the "dubbya" come into play in your rant?! Wait, wait, don't tell me...you're probably a clueless lib.

27. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Easy answer to the question asked in the article title: Apple has no clue on how to make a phone, never has, never will. All Apple can do is countersue everyone that they stole patents and technology from, starting with Bill Gates, IBM, Sun Micro, Gateway, Dell, Qualcomm, Nokia, and HTC (sorry if I missed any over the last two decades) to make it look like they did indeed build something from bottom-up on their own. Then, in the end, you will all worship Mr. Jobs and call him by his new title of "MASTERFAG", all while playing Papertoss on your glorified iPod that poses as a phone 12% of your useless existence as a slave to the antichrist himself. Rock on, poseurs.

32. PapaJay224

Posts: 866; Member since: Feb 08, 2009

Come on "YouLosttheGame" Its obvious a reference to Bush's War on Terror and the epic failure that turned out to be nothing but shadows and promises that were made and American people were being told nothing was wrong when there was. Not Lib, maybe "Lib"rary, how about you learn to read. Anyone who has been "awake" for the last 4 years knows what Im talking about. And please don't start a politics debate on here, youll make yourself sound like a child, and so far thats your own little secret.

35. YouLostTheGame

Posts: 441; Member since: Dec 11, 2008

Oh yeah, I started the politics talk, when you brought up Bush in the first place...nice one. Awake to what? Your own little LIBERAL smoke and mirrors, cloak and dagger bullshit?! You people trump up everything that happened in the Bush years as his fault, all the while denying the fact that our country went into a tail spin the day the Dem-controlled congress came into power. Now all your ridiculous pipe dreams will come to an end this November, and we can actually work to keep this country from getting worse. What I really find interesting though, is how the current administration hasn't actually done a single thing to improve things! And now they've come out and stated that "Oh yeah, um, all those jobs people had before, we won't be able to get nearly all of those back..." Go ahead, keep ranting, let's see how jaded you really are...

39. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

Political talk in a cell phone forum...interestin. Guess its all intertwined somehow i'm sure...

2. zerglisk

Posts: 544; Member since: Feb 09, 2010

They are hiring because they just fired their current antenna engineer....

3. gambino37

Posts: 146; Member since: Oct 16, 2009

They are hiring because they have an antenna problem, period. Im not starting any Android vs iPhone arguments here but strictly from a business standpoint all of the iPhone problems and how they have been dealt with so far is ridiculous. I wish that more of the posts and information on phonearena and other techie sites made it farther out to the mainstream media. I bet half the people that have had the "left hand death grip" problem dont even know that #1 the problem was admitted #2 An update solution was planned #3 The update was cancelled with Jobs saying there was no problem to begin with and #4 now they desperately need antenna engineers. As many people have said on this site, problems with phones will happen. That is almost unavoidable, but how the problems are dealt with, really shows the character of a company. I think the rubber bumper cases should be given for free. Look at Nintendo for example. People breaking stuff with Wii controllers, which isnt even a hardware problem to begin with, and Nintendo sends out rubber cases for all controllers. FREE OF CHARGE. Apple should provide the cases for free instead of charging $30. The whole situation stinks and kind of reveals the lack of concern Apple actually has to the consumer. Sure the sales are through the roof, as was to be expected, but is the bottom line really the most important factor when dealing with a big name company like Apple?

4. ilia1986 unregistered

That would be true my friend - if you were talking from the consumer standpoint and not from the business one. Because from a business standpoint, Steve has already sold more than 1.7 million iPhone 4s in less than a week. That being he most successful sale of an apple product ever. From a business standpoint. So for Steve indeed there is no problem. No problem at all.

5. gambino37

Posts: 146; Member since: Oct 16, 2009

I guess I mistyped because my post was from the consumer viewpoint. Any way you look at it, the sheep are being led astray.

6. ilia1986 unregistered

Yes.. but because there aren't any wolves nearby, the sheep are pretty safe. At least for now.

7. BlackberryUser

Posts: 609; Member since: Jun 26, 2009

ila1986, I agree and disagree... iPhone sales are due to repeat customers, to maintain repeat customers you have to put out a quality product. If they show no concern for a product flaw it DOES show their character and also will lead other consumers not to purchase their product or at least wait until bugs are worked out. Apple shouldn't be happy with the 1.7 million phones sold when they have the potential to sell billions of phones over the generations of future iPhones if they can maintain loyalty. The iPhone is no longer the cutting edge device that was once released, it's slightly outdated and relies on the name and loyal consumers. Hopefully Apple will quickly realize this and solve the problem...

9. E.N.

Posts: 2610; Member since: Jan 25, 2009

Haha, I like the figurative language you guys are using, but anyways I completely agree. I'm not saying I'm a sheep, but although I want to return my iPhone because of apple's response, I don't want Android. And the problem is that 95% of new released phones are Android. 4 new samsung galaxies, the droid x, the droid 2, droid incredible, htc aria, htc evo, mytouch slide, etc. I now know that Apple is evil, but it feels like Google is trying to shove Android down my throat.

10. cc16177

Posts: 312; Member since: May 09, 2010

It is interesting, I work for Verizon and I had a customer in the store today who actually had an active iPhone 4G (I won't go into details) and I couldn't believe that he wasn't more upset about the issues with the iPhone. He readily admitted to me that he had experienced issues about a quarter of the time, and with the phone in my hand I had a tough time receiving a signal without holding it a very specific way. What surprised me the most was that he also realized it was most likely a hardware issue and when I asked him what he would do if they didn't fix it he replied "I'll just hold it a certain way". That completely boggles my mind. I also asked him "how long have you had it? Can you return it?" and his reply was "It was hard enough to get why would I return it?" I just don't understand the minds of most iPhone users...

11. gambino37

Posts: 146; Member since: Oct 16, 2009

The wolf is bad business practices. I already stated that my argument wasn't iOS4 vs Android. Your wonderful product made by Apple doesn't give two shits about customer satisfaction.

12. ilia1986 unregistered

BB user - those 1.7 million could not all be repeat customers. This is the most successful product Apple sold until now to date - from their perspective. Now as for those billions of sells all across the planet. That's not Apple's goal. This is not Microsoft. Steve himself said at D8 2010 when asked about the fact that his market-share has surpassed MS by one percent - does it mean anything to him. His response was largely indifferent. He said that conquering the world with his products is not the goal of Apple. The goal of Apple is to make the best products they can. This is his quote. Now as for the iPhone 4 - I'ts hard to say anything specific here. Steve says that the screen is extra resillient, but drop tests made by people have shown otherwise. Steve says that the external antennae is a genius engineering design. But people have reported problems while holding the phone at specific places without a bumper protector. I think that the best way to look at this is objectively. The iPhone still provides the smoothest performance and experience there is, and is still has the most amount of apps. It is up-to-date when it comes to hardware compared to other phones out there. Sure, it may not have the customization and freedom of Android, and there is only one way to do everything - the Apple way, but for most people this is offset by the aforementioned features. Those of you who like freedom, hate being confined to anything specific, love to experiment and fiddle with their phone, who love widgets and customization and accept the chance of errors, crashes, and viruses in order to make their phone 100% theirs - the Android platform is for you. Those who want the smoothest and best performance possible, and the most amount of apps - with the ability to DL them from a PC - and an organized software suit using which one can manage his phone - coupled with security and overall stability - at the cost of personalization, lack of freedom and as a result lack of certain features - the iPhone is for you. This may sound biased - but it's not.

13. becazican unregistered

of course it is bias.... the product is flawed end of story....i own an imac and hell i even own stock in the company but i dont own an iphone, mainly because of the carrier it is tied to.... but even if it wasnt the phone has too many flaws. fix it steve!!!!

14. markemark11

Posts: 47; Member since: Jan 07, 2010

so Apples goal is not to sell as many iPhones and make as much money as it possibly can?

15. ilia1986 unregistered

The product is flawed, yes, but it's not the only one that is flawed - many other products which are produced on a daily basis also end up flawed. Thing is - the consumer has the means to make the flaw insignificant - by buying a bumper case of sorts. Not that it's right, but that's what that consumer would have probably done anyway. Not every product that is flawed makes it possible for the consumer to remove such a flaw, even at his or her own expenses. And everyone has their first major screw-up when it comes to a certain brand. This is the iPhone's first. It actually could have been a lot worse. Imagine that if every 5 minutes your phone would freeze and require a restart. So yeah - the product is flawed, and Apple has made mistakes, which is bad on their part, but there is no reason to look at this as anything different from the myriad of other flawed products which end up on a daily basis on the shelves. From froods containing dangerous bacteria in them, to buses manufactures with a faulty breaking system.

16. Mateo8326

Posts: 472; Member since: Jul 15, 2009

Iphone is a Fashion statement , just like women when it comes to shoes it may not be comfortable but it looks good especially to show off with lol

19. PapaJay224

Posts: 866; Member since: Feb 08, 2009

And for the few 100,00 that complain you comp them the case, that allegidl "FIXES" the issue, its not like hes sending 1.7 million cases. even if he did, Apple buys them at like 2.00 a piece...tight wads.

20. gambino37

Posts: 146; Member since: Oct 16, 2009

Once again ilia you seem to be missing the main point of the argument. I'm sure we would all agree that flawed products come with the territory. That is not the argument. And you say that Steve Jobs doesn't care about "sells" and making money? HA. Don't tell that to the shareholders. Bottom line is that a company is there to make money. We all know that. When a company makes a solid product and gains respect in doing so, that's the ultimate goal. The iPhone deserves all the respect in the world for what it has become. However you say time and time again that Apple's goal is a smoothly running product that is the best at what it does. This is not the case with the iPhone 4. It is an Apple miscue this time that is causing the problem. The antenna flaw should at least be addresse and resolved to the best of their abilities. Perhaps free cases. And if you think about it, dropping calls constantly is just as bad as a system freeze anyway. A phone is supposed to make calls first. Everything else is a bonus. You drop a call and have to re accomplish the whole process all over again. This problem should at the very least be acknowledged by Mr. Jobs, instead of him blowing it off as a consumer issue. If I owned an iPhone 4 I would take it as him spitting in my face.

22. BlackberryUser

Posts: 609; Member since: Jun 26, 2009

ilia1986 I would say the majority of the 1.7 million ARE repeat customers. That said you yourself said that Apple's goal is to sell the best product and if it has such a severe flaw it's not the best product. You are the one that brough up the 1.7 million sales. Apple does strive to grow their market share as that's business 101. Apple SHOULD step up and fix this. As for them being "up-to-date", they aren't. They are always a few steps behind, which is sad to see when they created the market for touch screen app driven phones. "best performance", I think signal quality and screen coloration are huge issues when determining who has the best performance.

26. GlenF

Posts: 50; Member since: Nov 02, 2009

"Those of you who like freedom, hate being confined to anything specific, love to experiment and fiddle with their phone, who love widgets and customization and accept the chance of errors, crashes, and viruses in order to make their phone 100% theirs - the Android platform is for you." really? i've had the Droid and now the incredible, and i may steal a family members upgrade to get the X and i've never had a crash or virus. You are simply trying to diminish the first OS to give Apple a run for it's money. And yes, almost every word of this piece is apologizing for and attempting to gloss over the fact that Apple failed this time. One would think you were paid by the company based on this little piece of propaganda you've cooked up

29. E.N.

Posts: 2610; Member since: Jan 25, 2009

a lot of iphone customers are repeat, but not all of them. 80% of iphone users will buy another iphone and 70% of Android users will buy another Android phone. Basically the same thing. The only problem (and it is a big problem) that the iPhone has right now is its reception problem. Other than that, the iphone 4 is great. Engadget already said its the best phone to date. And I don't understand the "always a few steps behind" stuff. They were late in upgrading multitasking, mms, folders, copy and paste, etc. But all of them with the exception of multitasking (for now) is the best. And Android has a lot of "catching up" to do also. Why can you only search through email in the gmail app? What can't you pinch/zoom through emails but you can in other parts of the phone? The copy/paste needs some serious big time editing. And also I don't know why its so hard for Android devices to open some .doc and pdf files that iOS can open easily. I thought viewing these files were basic smartphone capability, but ever since using my sister's Droid I guess its not so much. And why do the apps suck so much? Everything bad about Apple gets elevated to such high levels. I didn't even know these problems existed on Android until I actually spent a lot of time using it.

40. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

Some would call that playin hard to get...

8. BlackberryUser

Posts: 609; Member since: Jun 26, 2009

No comments saying the antenna engineers are for the new LTE iPhone coming to Verizon 3 years ago?

17. Mateo8326

Posts: 472; Member since: Jul 15, 2009

People aren't gonna return the phone they are to blindsided to see the real probably, they are just gonna wait for a hardware update or whatever solution that will come about, Just like when other phones have issues

21. thatdude1 unregistered

The phone is definitely flawed. How anyone(lookin' at you, ilia1986)can justify the consumer fixing the problem by purchasing a case for it, when it is apples fault to begin with, is pure idiocy. A pretty UI and smooth user experience does not make up for a phone that only allows you to make calls when held a specific way. Crapple needs to fix their itoy 4 ASAP!

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